1969 marks an important year for the University of Muenster for multiple reasons: Not only has it been the year in which the Muenster School of Business and Economics was founded, but also the year in which Professor Heribert Meffert was appointed professor and founded the first marketing chair at a German university. On April 1, 1969 Professor Meffert took on his new role in Muenster and initiated a successful development of marketing education and research that is still omnipresent today.

Das Land Nordrhein-Westfalen unterstützt die WWU-Pläne für das erste münstersche Gründungszentrum. Mit dem Konzept „ESC@WWU“ zur Stärkung der Gründungsexzellenz ist die WWU als eine von sechs Gewinnerinnen aus der Initiative „Exzellenz Start-up Center.NRW“ des nordrhein-westfälischen Ministeriums für Wirtschaft, Innovation, Digitalisierung und Energie hervorgegangen. Die Exzellenz Start-up Center.NRW sollen sich mit Partnern in der regionalen Wirtschaft, Akzeleratoren, benachbarten Hochschulen, Technologiezentren und den Digital Hubs vernetzen.

Last week, Mars visited the Marketing Center Muenster for a guest lecture in the Sales Management course. In their presentation, Nexan Chopra, E-Commerce Leader Germany and Marcel Hahne, Customer Business Director for Mars Petcare, talked about e-commerce and omnichannel-management at Mars.