In the middle of September, Professor Krafft and his team from the Chair of Marketing Management (IfM) visited the Department of Marketing at the Christian-Albrechts-Universität zu Kiel, which is headed by Professor Stefan Hoffmann. In compliance with the COVID 19 protection measures, an exchange-rich colloquium was organized that offered ample room for discussions.
Narrative Arcs & Film Success: A three decade investigation of the influence of narrative arcs on audience reactions and managerial decision making
Once again, FB4 students were honored as real "WiWi Talents". Ann-Kathrin Müller and Madita Petersen were nominated for the program by Professor Manfred Krafft, Director of the Chair of Marketing Management. Due to their exceptional performance during their studies, the two master's students successfully prevailed against 160 other applicants and won one of the 15 coveted scholarship places.
Der Marketing Alumni Münster e.V. (Petra Kestermann) sucht zum 01.09.2021 eine*n Werksstudent*in im Marketing- und Eventmanagement.
Weitere Informationen gibt es in der Stellenausschreibung.
Also, this year we welcomed WWU alumnus David Middelbeck, co-founder & managing director of edyoucated, for a virtual guest lecture in the Bachelor course Marketing Operations taught by Professor Krafft.
Liebe Studierende und Gäste,
um der Verbreitung des Corona-Virus auch in den kommenden Wochen bestmöglich entgegentreten zu können, hat sich das MCM dazu entschlossen, das Center-Gebäude wie auch die Heribert Meffert-Bibliothek weiterhin für Nicht-Universitätsangehörige geschlossen zu halten. Zugang zu den Gebäuden haben wie bisher ausschließlich Mitarbeiter*innen des MCM (inkl. der studentischen Hilfskräfte).