Guest Lecture I Mars GmbH
Friday, 6. December 2019 - 10:00 to Tuesday, 23. July 2024 - 1:27, J2
1st Lecture | Sales Management
Tuesday, 3. December 2019 - 14:00 to Tuesday, 23. July 2024 - 1:27, JUR 2
Guest Lecture | Dr. Rob Britton
Customer Relationship Management and Direct Marketing
Tuesday, 3. December 2019 - 16:00 to Tuesday, 23. July 2024 - 1:27, MCM 006
Begin | 2nd term WS 2019/20
Monday, 2. December 2019 - 0:00 to Tuesday, 23. July 2024 - 1:27
1st Lecture | Customer Relationship Management and Direct Marketing
Monday, 2. December 2019 - 14:00 to Tuesday, 23. July 2024 - 1:27, S 055 (Castle Münster)
1st Lecture | Market-oriented Leadership
Market-oriented Leadership
Tuesday, 8. October 2019 - 16:00 to Tuesday, 23. July 2024 - 1:27, JUR 490
Master Thesis Award
As in previous years, a student of the Marketing Center Münster was awarded for an outstanding master thesis. Under the responsibility of Prof. Dr. Manfred Krafft and supervised by Jonas Schmidt, Vera Zanger dealt with the measurement of customers’ willingness to pay (WTP) in the context of innovations. Due to a solid theoretical basis, a thorough empirical analysis and the high practical relevance, the Professional Association of German Market and Social Researchers (BVM) assessed the study as the best master thesis in 2019.
Shopper Meets Consumer – Henkel’s Way Into an Insight Driven Culture
Yet again, Henkel visited the lecture “Consumer Behavior” and demonstrated how the theoretical fundamentals taught in the lecture are applied in practice. Laura Lorch and Peter Reichmann (Category Insight Management at Henkel Beauty Care) offered fascinating insights in their talk entitled “Shopper Meets Consumer – Henkel’s Way Into an Insight Driven Culture”.
FIEGE Logistik zu Gast in der „Innovation Management“-Vorlesung
Am 29.10.2019 besuchte das Unternehmen FIEGE Logistik im Rahmen eines Gastvortrages den Kurs Innovation Management. Andreas Pott, Director of Corporate Development bei FIEGE, gab während seines Vortrages spannende Einblicke zu dem Thema „(Entrepreneurial) Innovation Management within Companies“.
eCapital AG zu Gast in der „[Entrepreneurial] Innovation Management“-Vorlesung
Am 05.11.2019 begrüßte das IWM im Rahmen der Master-Vorlesung „[Entrepreneurial] Innovation Management“ Bernd Arkenau, Partner der eCapital AG. Die eCapital AG unterstützt und begleitet junge, innovative Technologieunternehmen als Venture Capital Gesellschaft in ihrer Wachstumsentwicklung.