As in previous years, a student of the Marketing Center Münster was awarded for an outstanding master thesis. Under the responsibility of Prof. Dr. Manfred Krafft and supervised by Jonas Schmidt, Vera Zanger dealt with the measurement of customers’ willingness to pay (WTP) in the context of innovations. Due to a solid theoretical basis, a thorough empirical analysis and the high practical relevance, the Professional Association of German Market and Social Researchers (BVM) assessed the study as the best master thesis in 2019.

The prize of the German Market Research for Junior Researchers continues to play a key role within the university landscape. Its cross-industry and cross-sector orientation compared with other junior research prizes is especially worth highlighting.

Students of the MCM are regularly nominated for different prizes. We strongly motivate all marketing students to strive towards an excellent thesis that qualifies for a nomination and encourage everyone to proactively suggest a submission.