In der Ausgabe der Bildzeitung vom 10.06.2015 wird Prof. Dr. Krafft zum sogenannten Rockefeller-Prinzip - "der Abzocke mit den Kaffeekapseln" - zitiert. Unter diesem Linkgelangen Sie zum vollständigen Artikel.
45 leading scholars met in Paris from June 3 to 5 to discuss emerging research in the areas of customer engagement and customer relationship management. The conference was hosted in the heart of Paris next to Champs Elysees. Manfred Krafft and Sebastian Tillmanns from the Institute of Marketing participated in this „by invitation only“ conference. The last session was chaired by Manfred Krafft, who also presented a paper on „To a Better Understanding of Customer Engagement in Online Retailing: Drivers and Consequences of eWOM“.
Das MCM war stark vertreten bei der 44. Konferenz der European Marketing Academy, EMAC, an der KU Leuven in Belgien. So reichte die Beteiligung der MCM-Wissenschaftler von regulären Präsentationen zu Beiträgen im Rahmen von Special Interest Groups.
The article "Customer Win-Back: The Role of Attributions and Perceptions in Customers' Willingness to Return" by Doreén Pick, Jacquelyn S. Thomas, Sebastian Tillmanns, and Manfred Krafft has been accepted for publication in Journal of the Academy of Marketing Science (Jourqual: A).
Auf Einladung seines Kollegen Paul Viio und der reiste Professor Krafft vom 11. bis 13. April für zwei Vorträge nach Helsinki. Zum einen präsentierte er im Rahmen einer B2B Marketing-Vorlesung ausgewählte Befunde aus zwei empirischen Vertriebsstudien, zum anderen trug er vor Kollegen aus Helsinki Erkenntnisse vor, wie aus seiner Sicht heutige B2B- und Vertriebsforschung erfolgreich betrieben werden kann und sollte.
The article "Comparing the Incomparable: Lessons to be learned from models evaluating the feasibility of Desertec" co-authored by Philipp Gausling and Luise Hildebrand, has been published in the current issue of Energy (volume 82). Overall, the authors findings demonstrate that the models’ comparability is limited due to varying assumptions, but, more importantly, that the models do not account for uncertainty comprehensively and omit important risks.
The article of Dr. Sonja Gensler (co-authored with Franziska Völckner, Yuping Liu-Thompkins and Caroline Wiertz) “Managing Brands in the Social Media Environment” was a runner-up (one of the three finalists) for the 2014 Award for the Best Paper published in the Journal of Interactive Marketing (JIM) during 2013.
What Happens in Marketing, Stays Digital: Rethinking Marketing for Success in the Era of Unlimited Data
Long live digital -- we plan this to be a unique event that will bring marketing scholarship to address managerially relevant challenges in the digital age.
The article of Prof. Thorsten Wiesel „The Predicitve Ability of Different Customer Feedback Metrics for Retention" (co-authored with Evert de Haan and Peter C. Verhoef) was recently displayed on the SSRN's Top Ten download lists for MRN Operations Research Network, Marketing Science eJournal and OPER Subject Matter eJournals. From the beginning of January as of 16 March 2015, the paper has been downloaded 54 times and is thus the second most downloaded (i.e. read) article.
The article "The Predictive Ability of Different Customer Feedback Metrics for Retention" co-authored by Evert de Haan and Professor Peter C. Verhoef (both Rijksuniversiteit Groningen), has been accepted for publication by the International Journal of Research in Marketing. Overall, the authors find that the top-2-box customer satisfaction performs best for predicting customer retention and that focusing on the extremes is preferable to using the full scale.