From July 26 to July 28, the team of the Chair of Marketing Management (IfM) spent its annual research retreat at Landhaus Rothenberge to discuss current research projects. This year, a special guest, Professor Leo Paas from the University of Auckland, also participated in the doctoral seminar and made an excellent contribution to the team, both professionally and personally.

What is happening to my nearby stores?
The own- and cross-effect of a radical store transformation on existing customers

As part of this year's University Sales Center Alliance Research Symposium, Professor Manfred Krafft gave a keynote address on "Transformations in Sales and Sales Management." This year's USCA Symposium was held in a virtual format and attended by just over 50 participants from academia and practice.

At the MCM, conducting timely and practically relevant research is of utmost importance.