Dr. Felix Lehmkuhle, former research assistant at the Chair of Marketing Management (IfM), has been awarded the prestigious Preis der Deutschen Marktforschung 2024 for his dissertation. His research “Is New Always Better? The Future of Physical Stores" was supervised by Prof. Dr. Manfred Krafft.

The Young Talent Award 2024 - BVM/VMÖ/SWISS INSIGHTS honors young researchers for outstanding research work in the field of market, media, opinion and social research and related areas. It is awarded jointly by the BVM Berufsverband Deutscher Markt- und Sozialforscher, VMÖ Verband der Marktforscher Österreichs and SWISS INSIGHTS - Swiss Data Insights Association.

The award ceremony will take place on June 5, 2024 as part of the Congress of German Market Research in Frankfurt am Main. Dr. Lehmkuhle will also present his work there.

Join us in heartily congratulating Felix on this outstanding achievement!