Der Einstieg von Disney+ als erster Streaming-Dienst „Made in Hollywood“ setzt etablierte TV-Sender, insbesondere öffentlich-rechtliche, zusätzlich unter Druck. Aber auch Streaming-Giganten leiden unter der neuen Konkurrenz – zumindest in Sachen Sehzeit: Die Streaming-Marktführer verlieren bei Disney+-Adoptern knapp vier Prozentpunkte der Sehzeit im Vergleich zu Nicht-Adoptern; die Zahl der Abonnenten ist drei Monate nach Markteintritt (noch) nicht betroffen. Die Corona-Pandemie beschleunigt den Streaming-Trend: 50 bis 69-Jährige steigern ihre Streaming-Sehzeit um 15%.

Stationary retailers are increasingly redesigning their stores to differentiate themselves from the competition and appeal to new customer groups. In an interview with “Die Glocke”, Professor Krafft explains how traditional retailers successfully transform their stores along the lines of real market halls to better meet changing consumer preferences.

Dr. Jonas Schmidt, research assistant at the Chair of Marketing Management, participated in the award ceremony for the best dissertation hosted by the Academy of Marketing Science. The Academy of Marketing Science is an international, scholarly organization dedicated to promoting high standards and excellence in both the creation and dissemination of marketing knowledge and the advancement of marketing practice around the world. For more than 25 years, the international cosmetics company Mary Kay Inc.

The Rector of the University of Münster and the Prorector for Strategic Human Resources Development, Prof. Dr. Johannes Wessels and Prof. Dr. Maike Tietjens, presented the dissertation prize in a video call to the authors of the 14 best dissertations from the 14 departments of the university. Since a ceremonial presentation was not possible due to the Corona pandemic, the Rectorate chose the digital way to congratulate the graduates personally.

In a new study conducted by Stanford University scholars and published by prestigious PLOS Biology journal in October 2020, Prof. Thorsten Hennig-Thurau from the Marketing Center Münster is listed as one of the world's leading scholars in the field of marketing and business/economics. In the ranking, which includes the Top 2% global scientists across a wide range of academic disciplines, Hennig-Thurau is ranked 2^nd among all marketing scholars in Germany and 63^rd among all marketing scientists globally.

MCM scholars Kai Manke (LMM) and Raoul Kübler (JPM&MA) win together with Professor Koen Pauwels from Northeastern University Boston the inaugural “Most Promising Research” Award of this year’s Interactive Marketing Research conference sponsored by the Lazaridis Institute of Technology.

In their award-winning research study “An Analysis of Social Media Engagement in the Case of the 2016 US Presidential Elections“ the international team examines how the social media strategies of the two presidential candidates drove the election outcome in 2016.