Exam | Channel Management
Friday, 14. December 2018 - 11:30 to Saturday, 24. August 2024 - 15:15, MCM 206
"Perfect match of beauty and tech" | Guest lecture by L'Oréal | Market-oriented Leadership
On November 7, 2018, Philipp Markmann (CMO L'Oréal) gave a guest lecture on "Perfect match of beauty and tech" as part of the course Market-oriented Leadership. He provided insights into the strategies L'Oréal is pursuing to respond to consumer demands in a technology-driven world.
Conference | Münsteraner Marketing Symposium 2018
Friday, 9. November 2018 - 0:00 to Saturday, 24. August 2024 - 15:15
Am Freitag, den 09. November 2018, veranstaltet der Alumni-Verein des Marketing Center Münster sein alljährliches Symposium.
Zum Thema „KI und Marketing Analytics - living by numbers?“ diskutieren hochrangige Manager und Experten die zahlreichen Facetten dieser hochaktuellen Fragestellung.
Münsteraner Marketing Symposium 2018 | Jetzt anmelden!
Am Freitag, den 09. November 2018, veranstaltet der Alumni-Verein des Marketing Center Münster sein alljährliches Symposium.
Melde Sie sich jetzt hier an und seien Sie dabei, wenn im Schloss Münster hochrangige Manager und Experten die zahlreichen Facetten des Themas „KI und Marketing Analytics - living by numbers?“ diskutieren.
AMA | Why the Future of Online Shopping Is Multi-Device, Not Mobile (feat. JM Article by Thorsten Wiesel)
Why the Future of Online Shopping Is Multi-Device, Not Mobile
Mobile conversion rates in retail may be low, but a new Journal of Marketing study shows that sales often increase when customers switch from mobile devices to desktop or laptop computers during their buying process.
Given its key insights, the forthcoming JM article appeals to a wide audience. Read and see more:
Journal of Marketing Webinar Series: Insights for Managers | October 04, 2018 | featuring Prof. Wiesel
- You want to get practical insights from recent Marketing research? Register for the following Journal of Marketing webinar (October 04, 2018) featuring Prof. Wiesel: Link for webinar registration at AMA website
- Recent paper and news article: Link
Latest Journal of Marketing Issue 5 (September 2018) featuring Thorsten Wiesel and Raoul Kübler
Journal of Marketing
September 2018, Vol. 82, No. 5, pp. 1-19
"Device Switching in Online Purchasing: Examining the Strategic Contingencies"
by Evert de Haan, P.K. Kannan, Peter C. Verhoef, and Thorsten Wiesel
Kick-Off | Seminar KnowIT!
Tuesday, 17. April 2018 - 14:00 to Saturday, 24. August 2024 - 15:15
Kick-Off | Seminar DoIT!
Tuesday, 10. April 2018 - 14:00 to Saturday, 24. August 2024 - 15:15, HMB110
Deadline | Application Entrepreneurial Marketing SS 2018 (Update)
Thursday, 15. March 2018 - 10:00 to Saturday, 24. August 2024 - 15:15
Due to an overlap with another application deadline, the registration period for Entrepreneurial Marketing starts now at 10:00 am on March 15, 2018.