Article by Professor Thorsten Hennig-Thurau, Professor Caroline Wiertz, and Fabian Feldhaus to win JAMS Best Article Award!
The article "Does Twitter matter? The impact of microblogging word of mouth on consumers’ adoption of new movies," co-authored by Professor Thorsten Hennig-Thurau, Professor Caroline Wiertz from City University London, and former Münster doctoral student Fabian Feldhaus, has been honored with the Sheth Foundation Best Paper Award.