The article "Does Twitter matter? The impact of microblogging word of mouth on consumers’ adoption of new movies," co-authored by Professor Thorsten Hennig-Thurau, Professor Caroline Wiertz from City University London, and former Münster doctoral student Fabian Feldhaus, has been honored with the Sheth Foundation Best Paper Award. The award notifies the best article of the 2015 volume of the Journal of the Academy of Marketing Science, one of the marketing discipline's A journals; it is selected by the journal's editorial board.