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MCM

Doctoral colloquium of the IfM at the markstones Institute of the University of Bremen

At the end of September, the team from the Chair of Marketing Management (IfM) around Professor Krafft visited the markstones Institute of Christoph Burmann, Maik Eisenbeiß and Kristina Klein at the University of Bremen. In the course of a colloquium, five projects were presented by doctoral students. Of course, attention was paid to the compliance with the applicable COVID-19 protection measures, so that the colloquium also served as a good trial run for potential attendance events this coming winter semester.

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MCM

Major Marketing Bootcamp 2020 | Information Minor topics

Thursday, 29. October 2020 - 16:00 to Wednesday, 18. December 2024 - 12:18, Zoom

We offer our future MSc students with Major Marketing the opportunity to talk to current master students about the various Minor topics. This year, this event will takes place digitally via Zoom. Please contact Prof. Dr. Sonja Gensler (s.gensler@uni-muenster.de) if you have not received the login information. We have sent the information together with our invitation to the Bootcamp.

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MCM

Major Marketing Bootcamp 2020 | Welcome to our new MSc students

Welcome to our new MSc students Major Marketing!
Wednesday, 28. October 2020 - 9:30 to Wednesday, 18. December 2024 - 12:18, Zoom-Event

We are looking forward to meeting our new MSc students on October 28, 2020. During that day, our new MSc students will receive information about their future studies. Additionally, students have the opportunity to meet the MCM faculty and to meet and get to know each other. Due to current developments, the Bootcamp takes place digitally. 

Please visit our Bootcamp page (Study/Master's degree program/Major Marketing Bootcamp) to get detailed information and to register.

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JPM Kübler

How empathy helps to create successful advertising campaigns – Guest lecture by Grabarz & Partner

In response to the positive feedback for their guest talk last year, Grabarz & Partner again followed the invitation by Professor Kübler and joined the lecture „Integrated Marketing Communications” on July 6, 2020. During their 90-minute presentation, Reinhard Patzschke, CEO Consulting at Grabarz & Partner, and Bastian Goldschmidt, Head of Strategy, showed how they convert social trends into successful advertising campaigns.

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IFM

CEM Workshop with Porsche

Over 20 members of the Circle of Excellence in Marketing (CEM) took part in the annual CEM Workshop at the headquarter of Porsche in Stuttgart-Zuffenhausen. The two-day workshop, from the January 16 to 17, 2020, was designed to give CEM members a first look behind the scenes of the Porsche AG. The workshop further enabled an exchange of academic and practical insights between marketing students from Berlin, Cologne and Muenster and the Marketing team of Porsche.

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MCM

Provinzial Innovation-Challenge

Thursday, 21. November 2019 - 0:00 to Wednesday, 18. December 2024 - 12:18, Provinzial Münster, Provinzial-Allee 1

Innowingz - Die Innovation-Challenge der Provinzial NordWest

Entwickeln Sie innovative Lösungsansätze zu praxisbezogenen Aufgaben der Provinzial und überzeugen Sie unsere Jury aus Unternehmens- und Fachvertretern in einem kurzen Pitch von Ihrem Konzept. Den drei Siegerteams winken attraktive Geldpreise im Gesamtwert von 4.500 Euro.

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MCM

MCM Goes EMAC: Strong Presence of MCM Scholars at Leading European Marketing Conference

From May 28th until May 31st 2019, the 48th EMAC Annual Conference was held in Hamburg, with more than 1,000 scholarly attendants from all over Europe and the world. The conference provides a unique forum for the presentation and discussion of current academic research projects, panel discussions, and special sessions with thought leaders in their respective fields. Scholars from different areas of the MCM took part in all those different activities.

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IWM

Career Talk 2019

Wednesday, 26. June 2019 - 9:30 to Wednesday, 18. December 2024 - 12:18, Akademie Franz Hitze Haus

On June 26, 2019, the Career Service will be hosting the Career Talk for the 12th time - an event in which 8 companies come to Münster to hold one-to-one interviews with students and alumni of all WWU faculties on internships, theses, trainee programs or direct entry respectively.

Registration is possible until 19 May here.

 

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