Guest lecture | Tobias Frank and Christine Collot (Engelhard Arzneimittel)
Sales Management
Friday, 29. January 2021 - 10:00 to Wednesday, 18. December 2024 - 11:54
Invitation to the Meditation-Challenge
Dear students,
We cordially invite you to a 21-day meditation challenge within the framework of #WWUtogether, which the MCM is offering thanks to the kind support of the Marketing Alumni Münster e.V.
„Zusammen ist man weniger allein” – Das MCM bietet Angebote zur Steigerung der Interaktion an
Die Corona-Situation erschwert die Interaktion nicht nur zwischen Studierenden und Lehrenden, sondern auch den Austausch der Studierenden untereinander. Aufgrund des Digital-Semesters fehlen insbesondere die spontanen, persönlichen Kontakte, die das Universitätsleben ausmachen. Möglichkeiten des kurzen, informellen Austauschs mit Lehrenden im Anschluss an eine Vorlesung oder der zufällige Kontakt mit anderen Studierenden am Fahrradständer zwischen zwei Lehrveranstaltungen sind aktuell nicht gegeben.
Mars Visits the MCM - Virtual Premiere in a Long Tradition of Guest Lectures
On Friday, January 22, it was time again to welcome representatives of Mars in the course “Sales Management”. The company holds a long history as a guest in this course and has provided students with many valuable insights from business practice over the course of the last years. However, the overall context of this year’s guest lecture was genuinely different. Due to the Corona pandemic, it premiered in a virtual format.
Virtual Guest Lecture by Generation f in the Course "Consumer Behavior"
On January 14, the MCM was pleased to receive a visit and digital guest lecture as part of the course "Consumer Behavior" from the startup Generation f. The three co-founders Sophia Escheu, Julia Kirsch and Carla Schell described the process of brainstorming ideas to their pilot project and explained what Generation f is ultimately all about. In essence, their company serves as a virtual platform for sustainable networking.
Guest lecture | Nexan Chopra, Marcel Hahne, and Sebastian Weiss (Mars)
Sales Management
Friday, 22. January 2021 - 10:00 to Wednesday, 18. December 2024 - 11:54
Enriching exchange at the CEM’s first virtual campfire
On December 2nd, 2020, the Circle of Excellence in Marketing (CEM) was happy to welcome Dr. Rob Britton for the remarkable 20th time. Britton, who gained extensive experience in the Airline Industry for over 20 years and now works as a consultant and professor, shared his valuable knowledge with the members of the CEM. Unlike common tips for career planning in the business context, Dr.
Capgemini Invent - Virtual Open Door Day
Thursday, 3. December 2020 - 16:30 to 19:30, virtually via Microsoft Teams
AHA! (-rules) – Virtual CEM Workshop with Henkel
Alle auf Zoom - Headset auf – Austausch starten!
(Screen on – Put on your headset – Start the exchange)
The first virtual workshop for Henkel with the Circle of Excellence in Marketing (CEM) took place - already a routine for the students after a semester of online lectures. On November 13, 2020, 20 members of the CEM from Berlin, Cologne and Münster exchanged their academic and practical experience with the Henkel team.
Successful doctoral seminar of the IfM under unusual circumstances
In the middle of October, the team from the Chair of Marketing Management (IfM) spent its annual doctoral seminar at the Landhaus Rothenberge to discuss current research projects of its doctoral students. Although the format stems from a long tradition, this year's event took place under quite different circumstances due to the Corona pandemic. Not only were the applicable hygiene guidelines self-evidently followed, but also ways of digital communication were used to enable all team members an equally beneficial participation.