The next episode of our new video format MCM Spotlight is "live"! In more or less (but rather more) 100 seconds, our interview partners share their fresh perspectives with a large audience of marketing students, scholars, and managers.
MCM Spotlight: 100+ Seconds Münster Food for Thought with Rick Gretz
"Find what you love and do it as best as you can."
To Infinity-- and Beyond! Article by Kupfer & Hennig-Thurau published in JAMS
MCM scholars Ann-Kristin Kupfer and Thorsten Hennig-Thurau –together with co-authors Mark Houston (Texas Christian University) and Martin Spann (LMU Munich)—have published a new article on pre-release consumer buzz in the Journal of the Academy of Marketing Science. The authors explore what we all mean when we say "This movie has a lot of buzz!", offering a look at the concept's core. They employ a theories-in-use approach to conceptualize this important construct and use secondary data to illustrate the performance of the theory-based conceptualization.
Social Media Marketing Scholars, Assemble! Research Group Receives Three-Year DFG Grant
The DFG research group on "How Social Media Changes Marketing," featuring MCM scholars Professor Hennig-Thurau and Dr. Kupfer, receives another three-year DFG grant.
The German Research Foundation DFG has extended its substantial funding of the research group "How Social Media Changes Marketing" for three more years. It consists of renowned scholars from the University of Hamburg (Henrik Sattler, Michel Clement, and Mark Heitmann), the University of Cologne (Fanziska Völckner and Detlef Schoder), and the Kühne Logistics University (Sönke Albers and Christian Barrot), in addition to Münster’s marketing experts Professor Thorsten Hennig-Thurau and Dr. Ann-Kristin Kupfer.
CEM Johnson & Johnson-Workshop: Consumer Marketing meets Pharma Marketing
From November 29 to 30, 2017, members of the Circle of Excellence in Marketing (CEM) spent two exciting days at the headquarters of Johnson & Johnson in Neuss. Carola Griesshaber, member of the talent acquisition team organized the workshop and welcomed the participants from Berlin, Cologne and Münster on their arrival.
Erfolgreiches ERCIS Launchpad 2017
Am Nikolaustag fand das diesjährige ERCIS Launch Pad, der digitaler Ideenwettbewerb an der WWU Münster statt
In der vergangenen Woche am Nikolaustag fand das diesjährigen 10. ERCIS Launch Pad, der digitale Ideenwettbewerb für Startups und Gründungswillige, im Hörsaal am Leonardo-Campus 18 statt. Organisiert wurde das Launch Pad von Prof. Dr. Vossen, Prof. Dr. Wiesel und dem digital Hub münsterland. Über die Jahre hinweg...
MCM Spotlight: 100+ Seconds Münster Food for Thought with Carlo Vassallo
MCM Spotlight meets Carlo Vassallo (Ferrero)
The next episode of our new video format MCM Spotlight is on air! In (more or less than) 100 seconds, our interview partners share their fresh perspectives with a large audience of marketing students, scholars, and managers.
This week, the spotlight is on Carlo Vassallo, Country Manager of Ferrero Germany.
CEM Kaminabend | American Airlines-Manager Talks about his Top Ten Pieces of Advice
Last week, Dr. Rob Britton visited Münster for a fireside chat with members of the Circle of Excellence in Marketing. Rob Britton is a former managing director in brand development and advertising at American Airlines where he worked for over 23 years in various positions. Today, Rob Britton is the principal of AirLearn Inc., an international consultancy where he focuses on teaching and educating students from renowned business schools around the world.
Anmeldung zu den Seminaren am MCM im Sommersemester 2018
Liebe Studierende,
ab sofort können Sie sich für die folgenden Seminare am Marketing Center Münster im Sommersemester 2018 anmelden:
Meet Johnson & Johnson | Gastvortrag am 11.12.2017 |
Grundlagen des Marketing
Meet Johnson & Johnson Listerine am 11.12.2017 (14:15-15:45h im H1)
– From Low Involvement to High Awareness ||| Carola Grießhaber und Christina Semke | Gastrednerinnen in der Marketing 1 Vorlesung