Highlights

Selected MCM highlights can be found here.

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IFM

AMA TechSIG Lazaridis Award Presented to Manfred Krafft

At the Summer AMA conference in Boston, Manfred Krafft was awarded the Lazaridis prize for the best paper in the area of “Innovation, Technology and Interactivity” presented by Maria Rouziou (Wilfried Laurier University). The respective publication honored is the paper “Permission Marketing and Privacy Concerns – Why Do Customers (Not) Grant Permissions?”, co-authored with former IfM-PhD Christine M. Arden and Peter C. Verhoef of Groningen. The article was published in the Journal of Interactive Marketing.

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Tags: Conferences, Highlights, Publications, Research, Prof. Krafft
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MCM

Raoul Kübler joins MCM team of marketing scholars!

The MCM is proud to announce that Raoul Kübler has accepted the offer from the University of Münster to serve as a new Junior Professor of Marketing at the Marketing Center.

His professorship is a tenure-track model which allows the conversion into a Associate/Full Professor position in the next years. Raoul Kübler comes to Münster from Istanbul, where he has been an Assistant Professor of Marketing at Özyeğin University.

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Tags: Highlights, Münster, Research
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IWM

Erfolgreiches ERCIS Launchpad 2017

Am Nikolaustag fand das diesjährige ERCIS Launch Pad, der digitaler Ideenwettbewerb an der WWU Münster statt

In der vergangenen Woche am Nikolaustag fand das diesjährigen 10. ERCIS Launch Pad, der digitale Ideenwettbewerb für Startups und Gründungswillige, im Hörsaal am Leonardo-Campus 18 statt. Organisiert wurde das Launch Pad von Prof. Dr. Vossen, Prof. Dr. Wiesel und dem digital Hub münsterland. Über die Jahre hinweg...

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Tags: Events, Highlights, Münster, Prof. Wiesel
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IWM

2017 Best Reviewer Award from Journal of Interactive Marketing for Dr. Sonja Gensler

Dr. Sonja Gensler receives the 2017 Best Reviewer Award from the Journal of Interactive Marketing. The journal thus honors her insightful and timely service as a reviewer for the journal.

Dr. Sonja Gensler erhält den 2017 Best Reviewer Award der Zeitschrift Journal of Interactive Marketing. In der Begründung heißt es, dass die Zeitschrift mit der Auszeichnung das zeitnahe und konstruktive Feedback von Dr. Sonja Gensler würdigt.

 

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Tags: Highlights, Publications, Research, Prof. Gensler
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IFM

Professor Manfred Krafft in the top 10% of Authors on SSRN

With his manuscript “Join, Stay, Leave: A Study of Direct-Selling Distributors”, Manfred Krafft (together with Anne T. Coughlan (Northwestern University/Chicago) and Julian Allendorf (University of Muenster)) is in the top 10% of Authors on SSRN by total new downloads within the last 12 months.

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Tags: Highlights, Internationality, Publications, Research, Prof. Krafft
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MCM

Neue Serie zu deutschen Marketing-Departments: Die absatzwirtschaft stellt das MCM vor – als Erstes!

Wo findet in Deutschland Spitzenforschung im Marketing statt? Dieser Frage geht die führende Marketingzeitschrift absatzwirtschaft in einer neuen Serie nach – und beginnt in Münster am MCM. In einem vierseitigen Artikel beschreibt Peter Hanser die Entwicklung des MCMs von den Anfängen bis heute, stellt die Professoren mit ihren Forschungsschwerpunkten vor und berichtet von den Erfolgen des MCM in Forschung und Lehre.

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Tags: Alumni, Prof. Kübler, CEM, Highlights, In the Media, Internationality, Münster, Research, Study, Prof. Backhaus, Prof. Hennig-Thurau, Prof. Krafft, Prof. Meffert, Prof. Wiesel, Prof. Gensler, Dr. Kupfer, Dr. Tillmanns

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