Guest Lecture by Dow Chemical in Sales Management
For the second guest lecture in the master course Sales Management, Manfred Krafft welcomed three representatives from The Dow Chemical Company: Klaus Rudert, Global Customer Executive and Managing Director Dow Germany, Benedikt Rammrath, Senior European Account Manager and Elena Czerny, Technical Sales Representative. They acquainted the students with sales force management, the role of customer relationship management, organizational design and current challenges in a global B2B company.