Deadline | Theses application for start in Q4 at the MCM
Saturday, 25. July 2020 - 0:00 to Friday, 18. April 2025 - 20:18
For further information please visit the page Theses and Seminar Papers.
Kathrin Regier accepted for the WiWi-Talents program
Once again, one of our MCM-students is chosen to be a real “WiWi-Talent”. Some weeks ago, our master student, Kathrin Regier, was nominated for the WiWi-Talents program by Prof. Dr. Manfred Krafft, Director of the Chair of Marketing Management. We can proudly announce that Ms. Regier was accepted for the program. Thus, the Chair of Marketing Management has successfully nominated 14 marketing students over the last five years and is therefore honored as “Talentschmiede” by the WiWi-Talents program.
Major Marketing Bootcamp 2020 | Welcome to our new MSc students
Welcome to our new MSc students Major Marketing!
Wednesday, 28. October 2020 - 9:30 to Friday, 18. April 2025 - 20:18, Zoom-Event
We are looking forward to meeting our new MSc students on October 28, 2020. During that day, our new MSc students will receive information about their future studies. Additionally, students have the opportunity to meet the MCM faculty and to meet and get to know each other. Due to current developments, the Bootcamp takes place digitally.
Please visit our Bootcamp page (Study/Master's degree program/Major Marketing Bootcamp) to get detailed information and to register.
End of lectures | SS 2020
Friday, 17. July 2020 - 0:00 to Friday, 18. April 2025 - 20:18
How empathy helps to create successful advertising campaigns – Guest lecture by Grabarz & Partner
In response to the positive feedback for their guest talk last year, Grabarz & Partner again followed the invitation by Professor Kübler and joined the lecture „Integrated Marketing Communications” on July 6, 2020. During their 90-minute presentation, Reinhard Patzschke, CEO Consulting at Grabarz & Partner, and Bastian Goldschmidt, Head of Strategy, showed how they convert social trends into successful advertising campaigns.
Guest Lecture by Interbrand
Marketing Operations
Tuesday, 7. July 2020 - 12:00 to Friday, 18. April 2025 - 20:18, Zoom-Lecture
The link to the zoom lecture will be published on Learnweb or sent to all participants by email.
Virtual Guest Talk
“How do we conduct Market Research at Douglas?” by Dr. Vanessa Junc and Christian Koldehoff
On Tuesday, May 19, 2020 Dr. Vanessa Junc (Senior CRM Analyst) and Christian Koldehoff (Team Lead Global CRM Analytics) held a virtual guest talk in Market Research providing additional practical insights for students during this summer semester. During the presentation, the two representatives of Europe’s No.1 beauty destination introduced their loyalty card program and elaborated on the benefits of CRM data analytics.
Guest Lecture by edyoucated
Marketing Operations
Tuesday, 30. June 2020 - 14:00 to Friday, 18. April 2025 - 20:18, Zoom-Lecture
The link to the zoom lecture will be published on Learnweb or sent to all participants by email.
Guest Lecture by Grabarz & Partner
Integrated Marketing Communications
Monday, 6. July 2020 - 16:00 to Friday, 18. April 2025 - 20:18, Zoom
The link to the Zoom lecture will be published on Learnweb.
Internationales Hochschulranking: Bestnoten für die Universität Münster
Spitzenplätze in zahlreichen Fächern
Die Westfälische Wilhelms-Universität Münster (WWU) hat bei dem aktuellen internationalen Hochschulranking „U-Multirank“ in mehreren Bereichen in der Spitzengruppe gepunktet. So erzielte die WWU im Bereich Forschung in der Kategorie „meist zitierte Publikationen“ und im Bereich internationale Orientierung in der Kategorie „internationales akademisches Personal“ jeweils die Bestnote „sehr gut“. Beim Wissenstransfer kam die WWU in den Kategorien „Ko-Publikationen mit Industriepartnern“ und „in Patenten zitierte Publikationen“ ebenfalls auf die Note sehr gut.