1st Lecture| Brand Management
Retake Exam | Sales Management
Retake Exam | Advanced Market Research
The exam will take place in room 110 (HMB). Please use the entrance of the Heribert Meffert Library.
CEM x Vodafone workshop - Students tackle vital business issues
On April 7 and 8, 2022, 17 members of the Circle of Excellence in Marketing from the Universities of Cologne, Berlin and Münster had the opportunity to get to know the world of Vodafone on two exciting online workshop days.
Procter & Gamble shares practical insights with the Market Research course
In all courses of the Marketing Center Münster, not only theoretical knowledge is taught, but the application of this knowledge in practice is of utmost importance as well.
WWU receives funding from the 'Erasmus+' program for project on "Customer Management Skills in Digitalizing B2B Markets ”
The WWU, under the leadership of Professor Manfred Krafft, has been awarded funding for partnerships in higher education through the "Erasmus+" program. Despite first experiences with Erasmus+ at the University of Münster, this is a particularly pleasing result, as only a few funding applications in the co-application procedure have been approved so far for the WWU. The project duration is 3 years.
1st Lecture | Market Research
Raoul Kübler will leave MCM for ESSEC Business School Paris at the end of September 2022
The team of the Marketing Center Münster announces that Professor Raoul Kübler will leave the Marketing Center Münster at the end of the coming summer semester to join ESSEC Business School in Paris as an Associate Professor of Marketing.
While the MCM is sad to lose a highly esteemed colleague and friend, we wish Raoul Kübler all the best for the next step in his career path. While it always comes as a disappointment to lose a valued colleague to another school, we acknowledge that ESSEC, as a world-renowned business school, is high-level competition.