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Successful IfM Project Seminar in Cooperation With Dr. Ing. h.c.F. Porsche AG

This summer semester, the Chair of Marketing Management (IfM) lead by Professor Manfred Krafft collaborated with the Practical Computer Science Group lead by Professor Kuchen and offered a project seminar in cooperation with Dr. Ing. h.c. F. Porsche AG.

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Guest Lectures About the Potential of Marketing Analytics for Practice And Research

After two years of remote lectures, the Chair of Marketing Management (IfM) finally able to welcome two exciting guest lecturers as part of the bachelor course “Marketing Operations” in class again.

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Deadline | Theses application for start in Q4 2022 at MCM

Monday, 25. July 2022 - 0:00

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Retake Exam | Consumer Behavior

Thursday, 21. July 2022 - 16:00 to 17:30

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Exam | Marketing Operations

Wednesday, 20. July 2022 - 15:00 to 16:00

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Guest Lecture | Assistant Professor Jochen Hartmann (University of Groningen)

Marketing Operations

Friday, 8. July 2022 - 10:15 to 11:45, H1

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Guest Lecture | Dr. Juliana Huppertz (Douglas)

Marketing Operations

Tuesday, 5. July 2022 - 14:15 to 15:45, F1

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1st Lecture - Marketing Operations

Tuesday, 14. June 2022 - 14:15 to 15:45, F1

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Application for the MCM master seminars in the winter semester 2022

Dear students,

as of now, you can apply for the MCM seminars in the winter semester 2022.
Please specify your preferences until June 26, 2022 - 23:59.

Online application for the MCM master seminars in the winter semester 2022

The following seminars are offered:

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Guest Lecture | Jan Trichterborn & Insa Weber (Mondelez)

Brand Management

Monday, 13. June 2022 - 15:45 to 17:15, Juridicum, JUR 2

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