1st Lecture | Sales Management
Tuesday, 12. October 2021 - 14:15 to 15:45, Zoom
For further information, please refer to the Sales Management course in the Learnweb.
1st Lecture | Market-oriented Leadership
Tuesday, 12. October 2021 - 8:30 to 11:45, tba
The course 'Market-oriented Leadership' starts October 12, 2021. The course teaches the basics of market-oriented leadership that reflects the MCM's take on marketing.
Kick-off meeting | DoIT seminar
Monday, 11. October 2021 - 16:15 to 17:45, tba
The DoIT seminar 'Driving Markets through Sustainability: The Role of Market Orientation' starts October 11, 2021. In this seminar project teams will answer specific research questions realted to the subject of the seminar. The registration for this seminar is already closed.
1st Lecture | Advanced Market Research
Monday, 11. October 2021 - 12:15 to 13:45, lecture hall H3 (Schlossplatz 46)
On October 11, the first session of the course 'Advanced Market Research' will take place. This course is compulsory for MSc Major Marketing students.
The Heribert Meffert Library is now open again.
Dear students,
we are very pleased to announce that the Heribert Meffert Library will re-open its gates with the start of the upcoming semester on 11th October 2021 and we are able to offer you an attractive place to study and work again.
Exam Inspection | Services Marketing
Thursday, 7. October 2021 - 10:30, ZOOM
Willkommen am MCM: Begrüßung der neuen Masterstudierenden beim Marketing Bootcamp 2021
Bereits zum achten Mal fand am 6. Oktober 2021 das Major Marketing Bootcamp statt. An diesem Tag begrüßt das MCM traditionell die neuen Masterstudierenden mit Major Marketing.
Exam Inspection | Brand Management
Wednesday, 6. October 2021 - 9:15, ZOOM
MCM Major Marketing Bootcamp 2021
Wednesday, 6. October 2021 - 9:00 to 16:00, H3 im H-Gebäude (Schlossplatz 46)
Every October the MCM organizes the Major Marketing Bootcamp for all new MSc. BA Major Marketing students. The purpose of the event is to introduce our new students to the Master program, the city of Münster and the corporate landscape of the Münsterland. Moreover, you have the opportunity to get to know each other and us.
This year, the Major Marketing Botcamp will take place on October 6, 2021. The registration deadline is September 22, 2021.
Big Data and Marketing – From Marketing Analytics to Customer Orientation: Seminar Wrap-Up
In today’s digital world, marketers have access to millions of data points which are helpful to understand and predict consumer and customer behavior. With the help of social media data, clickstream and web journey data, as well as consumption data, marketers can better segment and target consumers, enhance cross-selling through recommendations, predict customer churn, optimize consumer communication and marketing budget allocation.