Professor Mark B. Houston teaches Ph.D. course "Survey Research" at the MCM
![](https://www.marketingcenter.de/sites/mcm/files/styles/wwucd_thumbnail/public/images/news/2018/06/lmm_mark_b_houston_survey_research.jpg?itok=x3iWNfHj)
For the seventh time, Mark B. Houston, Professor of Marketing at the Neeley School of Business of Fort Worth-based Texas Christian University (TCU) and an area editor at the Journal of Marketing, visited Münster’s Marketing Center to teach a doctoral course on survey research methods.