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IFM

Guest Lecture | Engelhard Arzneimittel

Sales Management
Friday, 19. January 2018 - 10:15 to 11:45, J2 Oeconomicum

Gastvortrag in Sales Management – Tobias Frank (Engelhard Arzneimittel)

Wir freuen uns sehr, Herrn Tobias Frank am 19.01.2018 von 10:15 Uhr bis 11:45 Uhr als Gastredner im Rahmen der Vorlesung Sales Management im J2 (Juridicum/Oeconomicum) begrüßen zu dürfen. Das Thema des Vortrages lautet "Sales Territory Alignment”. Im Anschluss findet auf Einladung von Engelhard Arzneimittel ein Meet & Greet am Marketing Center statt.

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Tags: Guests, Study
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IFM

Guest Lecture | Arvato

Customer Relationship Management and Direct Marketing
Tuesday, 19. December 2017 - 18:00 to 19:30, J490

Gastvortrag in Direct Marketing and CRM zu "Data-powered CRM" - Joyce Zhong & Karsten Kraume (Arvato)

Wir freuen uns, Joyce Zhong und Karsten Kraume am 19.12.2017 von 18:00 Uhr bis 19:30 Uhr als Gastredner im Rahmen der Vorlesung „CRM and Direct Marketing“ im J490 (Juridicum/Oeconomicum) begrüßen zu dürfen.

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Tags: Guests, Study
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MCM

MCM Spotlight: 100+ Seconds Münster Food for Thought with Carlo Vassallo

MCM Spotlight meets Carlo Vassallo (Ferrero)

The next episode of our new video format MCM Spotlight is on air!  In (more or less than) 100 seconds, our interview partners share their fresh perspectives with a large audience of marketing students, scholars, and managers.

This week, the spotlight is on Carlo Vassallo, Country Manager of Ferrero Germany.

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Tags: Guests, In the Media
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MCM

CEM Kaminabend | American Airlines-Manager Talks about his Top Ten Pieces of Advice

Last week, Dr. Rob Britton visited Münster for a fireside chat with members of the Circle of Excellence in Marketing. Rob Britton is a former managing director in brand development and advertising at American Airlines where he worked for over 23 years in various positions. Today, Rob Britton is the principal of AirLearn Inc., an international consultancy where he focuses on teaching and educating students from renowned business schools around the world.

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Tags: CEM, Events, Guests
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IFM

Guest lecture | Dow Chemical

Sales Management
Friday, 8. December 2017 - 10:15 to 11:45, J2 Oeconomicum

Gastvortrag in Sales Management – Klaus Rudert/Benedikt Rammrath (The Dow Chemical Company)

Wir freuen uns sehr, Herrn Klaus Rudert und Benedikt Rammrath am 08.12.2017 von 10:15 Uhr bis 11:45 Uhr als Gastredner im Rahmen der Vorlesung Sales Management im J2 (Juridicum/Oeconomicum) begrüßen zu dürfen. Das Thema des Vortrages lautet "Sales Force Management in a Global Company”. Im Anschluss findet auf Einladung von Dow Chemical ein Meet & Greet am Marketing Center statt.

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LMM

Media Marketing Meets Simon Kucher & Partners

“The single most important decision in evaluating a business is pricing power” – Warren Buffet

On November 15th, Prof. Hennig-Thurau and his Media Marketing class gave a warm welcome to two pricing experts from Simon Kucher & Partners: Media practice partner Lisa Jäger and consultant Julia Käßmann, who provided an interesting perspective on the challenges that media marketers face and how to solve them.

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Tags: Guests, Study, Prof. Hennig-Thurau

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