“The single most important decision in evaluating a business is pricing power” – Warren Buffet

On November 15^th, Prof. Hennig-Thurau and his Media Marketing class gave a warm welcome to two pricing experts from Simon Kucher & Partners: Media practice partner Lisa Jäger and consultant Julia Käßmann, who provided an interesting perspective on the challenges that media marketers face and how to solve them.

For around one and a half hours, Ms. Jäger took over the lecture and presented intriguing insights on the importance of pricing power in both advertising and content markets. She managed to bridge ivory tower and main street by showcasing successful project solutions drawing from rich theories and developed with the help of extensive data analysis.

Subsequently, Ms. Käßmann gave the audience a very personal account of her journey to and work at the pricing consulting firm – and the little things that make Simon Kucher & Partners special from her perspective.

Leaving room for questions at every step, the two consultants faced a very engaged crowd of students, eager to discuss and gain further insights – and delivered fantastic responses.

Thanks again to Ms. Jäger, Ms. Käßmann and the students for making this a remarkable experience.