A large virtual audience, consisting of distinguished scholars, friends, and family members, gathered across time zones, countries, and continents on February 19 to honor Professor Sönke Albers for his outstanding academic contributions. Professor Albers, who is connected to all senior and junior faculty members of the Marketing Center Münster, was presented with the Lifetime Achievement Award from the Special Interest Group on Selling and Sales Management (Sales SIG) at the 2021 AMA Winter Academic Conference.

Die Corona-Situation erschwert die Interaktion nicht nur zwischen Studierenden und Lehrenden, sondern auch den Austausch der Studierenden untereinander. Aufgrund des Digital-Semesters fehlen insbesondere die spontanen, persönlichen Kontakte, die das Universitätsleben ausmachen. Möglichkeiten des kurzen, informellen Austauschs mit Lehrenden im Anschluss an eine Vorlesung oder der zufällige Kontakt mit anderen Studierenden am Fahrradständer zwischen zwei Lehrveranstaltungen sind aktuell nicht gegeben.

On Friday, January 22, it was time again to welcome representatives of Mars in the course “Sales Management”. The company holds a long history as a guest in this course and has provided students with many valuable insights from business practice over the course of the last years. However, the overall context of this year’s guest lecture was genuinely different. Due to the Corona pandemic, it premiered in a virtual format.