@incollection{BackhausK2019HowCollaboration,
  author = {K Backhaus and U König},
  title = {How Collaboration and Digitization Transform Large Project Business},
  booktitle = {Collaboration in the Digital Age. How Technology Enables Individuals, Teams and Businesses},
  pages = {207--225},
  editor = {K Riemer and S Schellhammer and M Meinert},
  year = {2019},
  publisher = {Springer},
  note = {Publication status: Published}
}

@incollection{BackhausHL2017WerSichInFixkosten,
  author = {K Backhaus and  Hildebrand and  L},
  title = {Wer sich in Fixkosten begibt, kommt darin um --- oder doch nicht?},
  booktitle = {Controlling},
  pages = {265--279},
  editor = {A Hoffjan and T Knauer and A Wömpener},
  year = {2017},
  publisher = {Schäffer-Porschel},
  address = {Stuttgart},
  isbn = {978-3-7910-3835-3},
  note = {Publication status: Published}
}

@incollection{BackhausP2017VomHomoOeconomicus,
  author = {K Backhaus and T Paulsen},
  title = {Vom Homo Oeconomicus zum Homo Digitalis: Die Veränderung der Informationsasymmetrien durch die Digitalisierung},
  booktitle = {Marketing Weiterdenken: Zukunftspfade für eine marktorientierte Unternehmensführung},
  pages = {139--142},
  editor = {M Bruhn and M Kirchgeorg},
  year = {2017},
  publisher = {Springer},
  address = {Wiesbaden},
  note = {Publication status: Published}
}

@incollection{BackhausHW2017Kundenbindung,
  author = {Klaus Backhaus and Luise Hildebrand and Sascha Witt},
  title = {Kundenbindung im Industriegütermarketing},
  booktitle = {Handbuch Kundenbindungsmanagement},
  edition = {9},
  pages = {221--248},
  editor = {Manfred Bruhn and Christian Homburg},
  year = {2017},
  publisher = {},
  note = {Publication status: Published}
}

@incollection{BeckerBBMPBBCVHLPTW2017Entwicklung,
  author = {Jörg Becker and Klaus Backhaus and Margret Borchert and Martin Matzner and Florian Plenter and Stefan Benthaus and Jan Hendrik Betzing and Friedrich Chasin and Moritz {von Hoffen} and Matthias Löchte and Sarah Pütz and Lydia Todenhöfer and Anna Weiße},
  title = {Entwicklung einer Peer-to-Peer Sharingplattform für das Laden von Elektrofahrzeugen},
  booktitle = {Dienstleistungen als Erfolgsfaktor für Elektromobilität. Ergebnisse aus dem Förderschwerpunkt “Dienstleistungsinnovationen für Elektromobilität”},
  pages = {62--69},
  editor = {Walter Ganz and Achim Kampker and Gerhard Satzger},
  year = {2017},
  publisher = {Fraunhofer Verlag},
  address = {Stuttgart},
  isbn = {978-3-8396-1212-5},
  url = {http://www.elektromobilitaet-dienstleistungen.de/wp-content/uploads/2017/07/Dienstleistungen-als-Erfolgsfaktor-fuer-Elektromobilitaet_Ergebnisse-Foerderschwerpunkt_BMBF_2017.pdf},
  note = {Publication status: Published}
}

@incollection{BackhausKB2016Markenmigration,
  author = {K Backhaus and U König and M Bieling},
  title = {Markenmigration},
  booktitle = {Handbuch Markenführung},
  pages = {1--19},
  editor = {F Esch},
  year = {2016},
  publisher = {},
  note = {Publication status: Published}
}

@incollection{BackhausM2016Systematische,
  author = {Klaus Backhaus and Sina Mohr},
  title = {Systematische Zerlegung von Konsistenzmatrizen in der Szenarioanalyse},
  booktitle = {Vorrausschau und Technologieplanung},
  pages = {377--396},
  series = {Vorrausschau und Technologieplanung},
  volume = {360},
  editor = {Jürgen Gausemeier},
  year = {2016},
  publisher = {HNI-Verlagsschriftenreihe},
  address = {Paderborn},
  isbn = {978-3-942647-79-3},
  note = {Publication status: Published}
}

@incollection{Backhaus2015Geschaeftstypenwahl,
  author = {Klaus Backhaus},
  title = {Geschäftstypenwahl im B2B-Bereich},
  booktitle = {Entrepreneurial Marketing},
  edition = {2},
  pages = {277--298},
  editor = {Jörg Freiling and Tobias Kollmann},
  year = {2015},
  publisher = {Springer Gabler},
  address = {Wiesbaden},
  note = {Publication status: Published}
}

@incollection{GeigerWB2015HowOngoing,
  author = {I. Geiger and R. Wilken and K. Backhaus},
  title = {How Ongoing Relationships Facilitate Buyer-Seller Negotiation Processes and Outcomes},
  booktitle = {Kundenintegration und Leistungslehre},
  pages = {369--389},
  editor = {M. Haase and S. Fließ and  Jacob and  F. and M. Ehret},
  year = {2015},
  publisher = {},
  note = {Publication status: Published}
}

@incollection{GeigerWB2015HowOngoing,
  author = {Igmar Geiger and Robert Wilken and Klaus Backhaus},
  title = {How Ongoing Relationships Facilitate Buyer-Seller Negotiation Processes and Outcomes},
  booktitle = {Kundenintegration und Leistungslehre},
  pages = {369--389},
  editor = {S. Fließ and M. Haase and F. Jacob and M. Ehret},
  year = {2015},
  publisher = {},
  note = {Publication status: Published}
}

@incollection{KrafftB2015Vertriebssteuerung,
  author = {M. Krafft and C. Bosch},
  title = {Vertriebssteuerung},
  booktitle = {Handbuch Business-to-Business-Marketing},
  pages = {623--648},
  editor = {K. Backhaus and M. Voeth},
  year = {2015},
  publisher = {Springer Fachmedien},
  address = {Wiesbaden},
  note = {Publication status: Published}
}

@incollection{MatznerVHHLPBFCWTBBB2015CrowdsourcingLadedienste,
  author = {Martin Matzner and Moritz {von Hoffen} and Tobias Heide and Matthias Löchte and Florian Plenter and Stefan Benthaus and Sebastian Fronc and Friedrich Chasin and Verena Wiget and Lydia Todenhöfer and Klaus Backhaus and Jörg Becker and Margret Borchert},
  title = {Crowdsourcing-Ladedienste durch Kleinanbieter als innovatives Geschäftsmodell (CrowdStrom)},
  booktitle = {Dienstleistungsinnovationen für Elektromobilität: Märkte, Geschäftsmodelle, Kooperationen},
  pages = {129--142},
  editor = {Daniel Beverungen and Christian Fabry and Walter Ganz and Martin Matzner and Gerhard Satzger},
  year = {2015},
  publisher = {Fraunhofer-Verlag},
  address = {Stuttgart},
  isbn = {978-3-8396-0843-2},
  url = {http://www.elektromobilitaet-dienstleistungen.de/wp-content/uploads/2015/02/Dienstleistungsinnovationen-fuer-Elektromobilitaet_Maerkte-Geschaeftsmodelle-Koop_2015.pdf#page=130},
  note = {Publication status: Published}
}

@incollection{BackhausBBBBBDKRRW2014Effizienzmessung,
  author = {Klaus Backhaus and Jörg Becker and Daniel Beverungen and Dominic Breuker and Ole Bröker and Philipp Alexander Brüne and Hanns-Alexander Dietrich and Ralf Knackstedt and Hans Peter Rauer and Florian Reichle and Robert Wilken},
  title = {Effizienzmessung industrieller Dienstleistungen mittels Data Envelopment Analysis (ServDEA)},
  booktitle = {Produktivität von Dienstleistungen},
  pages = {53--133},
  editor = {K Möller and W Schultze},
  year = {2014},
  publisher = {Springer Fachmedien Wiesbaden},
  isbn = {978-3-658-04085-7},
  doi = {10.1007/978-3-658-04086-4_2},
  note = {Publication status: Published}
}

@incollection{BackhausBW2011Produktivitaetsmessung,
  author = {Klaus Backhaus and Ole Bröker and Robert Wilken},
  title = {Produktivitätsmessung von Dienstleistungen mit Hilfe von Varianten der DEA},
  booktitle = {Bruhn M., Hadwich K.: Dienstleistungsproduktivität --- Management --- Prozessgestaltung, Kundenperspektive},
  pages = {225--245},
  volume = {1},
  year = {2011},
  publisher = {Gabler Verlag},
  address = {Wiesbaden},
  note = {Publication status: Published}
}

@incollection{BackhausBN2011Strategisches,
  author = {Klaus Backhaus and Michael Budt and Harald Neun},
  title = {Strategisches Vertriebsmanagement},
  booktitle = {Homburg C., Wieseke J.: Handbuch Vertriebsmanagement --- Strategie, Führung, Informationsmanagement},
  pages = {35--55},
  year = {2011},
  publisher = {Gabler Verlag},
  address = {Wiesbaden},
  note = {Publication status: Published}
}

@incollection{BackhausBKM2010Kundenbindung,
  author = {K Backhaus and C Baumeister and M Koch and K Mühlfeld},
  title = {Kundenbindung im Industriegütermarketing},
  booktitle = {Handbuch Kundenbindungsmanagement},
  pages = {245--276},
  year = {2010},
  publisher = {Gabler Verlag},
  address = {Wiesbaden},
  note = {Publication status: Published}
}

@incollection{BackhausEG2009DieVernetzung,
  author = {K Backhaus and M Eisenbeiß and E Grotkoop},
  title = {Die Vernetzung der betriebswirtschaftlichen Forschung --- Strukturen und Entwicklung},
  booktitle = {Distribution und Handel  in Theorie und Praxis, Festschrift für Dieter Ahlert zum 65. Geburtstag},
  pages = {3--21},
  year = {2009},
  publisher = {Gabler Verlag},
  address = {Wiesbaden},
  note = {Publication status: Published}
}

@incollection{BackhausFW2008WegeZuEiner,
  author = {K Backhaus and M Frohs and M Weddeling},
  title = {Wege zu einer erfolgreichen Marktpositionierung --- eine Einführung},
  booktitle = {Tagungsband Karlsruher Arbeitsgespräche Produktionsforschung 2008},
  pages = {90--98},
  year = {2008},
  publisher = {},
  address = {Karlsruhe},
  note = {Publication status: Published}
}

@incollection{BackhausRW2008Internationale,
  author = {K Backhaus and M Reinhard and H Werthschulte},
  title = {Internationale Projektfinanzierung --- Das Beispiel Platinum Toll Highway},
  booktitle = {Fallstudien zum Internationalen Management},
  pages = {624--629},
  year = {2008},
  publisher = {Gabler Verlag},
  address = {Wiesbaden},
  note = {Publication status: Published}
}

@incollection{BackhausW2008Internationale,
  author = {K Backhaus and R Wilken},
  title = {Internationale Preiskoordination --- Auswirkungen der Parametrisierung von Arbitrageneigungsfunktionen,},
  booktitle = {Management der Internationalisierung, Festschrift für Michael Kutschker zum 65. Geburtstag},
  pages = {293--310},
  year = {2008},
  publisher = {Gabler Verlag},
  address = {Wiesbaden},
  note = {Publication status: Published}
}

@incollection{BackhausBBKW2008Zahlungsbereitschaften,
  author = {Klaus Backhaus and Jörg Becker and Daniel Beverungen and Ralf Knackstedt and Matthias Weddeling},
  title = {Zahlungsbereitschaften für Geschäftsmodelle produktbegleitender Dienstleistungen --- Wirtschaftlichkeit bei der Vermarktung hybrider Produkte},
  booktitle = {Technologie und Dienstleistung: Innovationen in Forschung, Wissenschaft und Unternehmen Beiträge der 7. Dienstleistungstagung des BMBF},
  pages = {383--391},
  editor = {Inken Gatermann and Myriam Fleck},
  year = {2008},
  publisher = {Campus Verlag},
  address = {Frankfurt am Main},
  isbn = {978-3-593-38740-6},
  note = {Publication status: Published}
}

@incollection{Backhaus2007Rechtlicher,
  author = {K Backhaus},
  title = {Rechtlicher Markenschutz und seine ökonomische (Re-) Interpretation},
  booktitle = {Marken im Internet --- Herausforderungen und rechtliche Grenzen für das Marketing},
  pages = {1--19},
  series = {Internetökonomie},
  volume = {2},
  year = {2007},
  publisher = {Vahlen Verlag},
  address = {München},
  note = {Publication status: Published}
}

@incollection{BackhausB2007VonDerVirtual,
  author = {K Backhaus and B Blechschmidt},
  title = {Von der Virtual Community zur Virtual World --- Die Marke in Second Life},
  booktitle = {Marken im Internet --- Herausforderungen und rechtliche Grenzen für das Marketing},
  pages = {321--336},
  series = {Internetökonomie},
  volume = {2},
  year = {2007},
  publisher = {Vahlen Verlag},
  address = {München},
  note = {Publication status: Published}
}

@incollection{BackhausS2007Marketing,
  author = {K Backhaus and H Schneider},
  title = {Marketing: Ein Interpretationsversuch aus Münsteraner Perspektive},
  booktitle = {Marktorientierte Führung im wirtschaftlichen und gesellschaftlichen Wandel, Festschrift für Heribert Meffert zum 70. Geburtstag},
  pages = {13--29},
  year = {2007},
  publisher = {Gabler Verlag},
  address = {Wiesbaden},
  note = {Publication status: Published}
}

@incollection{BackhausW2007NeueHerausforderungen,
  author = {K Backhaus and M Weddeling},
  title = {Neue Herausforderungen an die Vermarktung von produktbegleitenden Dienstleistungen},
  booktitle = {Innovation Driven Marketing --- Vom Trend zur innovativen Marketinglösung},
  pages = {84--86},
  year = {2007},
  publisher = {Gabler Verlag},
  address = {Wiesbaden},
  note = {Publication status: Published}
}

@incollection{BackhausW2007Forschungsmethoden,
  author = {K Backhaus and R Weiber},
  title = {Forschungsmethoden der Datenauswertung},
  booktitle = {Handwörterbuch der Betriebswirtschaft},
  pages = {524--535},
  year = {2007},
  publisher = {Schäffer-Poeschel Verlag},
  address = {Stuttgart},
  note = {Publication status: Published}
}

@incollection{BackhausB2006WahreKunst,
  author = {K Backhaus and H Bonus},
  title = {Wahre Kunst oder Ware Kunst?},
  booktitle = {Kundenorientierung im Kulturbetrieb},
  pages = {79--90},
  year = {2006},
  publisher = {VS Verlag für Sozialwissenschaften},
  address = {Wiesbaden},
  note = {Publication status: Published}
}

@incollection{BackhausS2006MarkenImInternet,
  author = {K Backhaus and T Sabel},
  title = {Marken im Internet --- Aspekte der Hybrid- und Onlinemarkenführung},
  booktitle = {Internetökonomie --- Ein interdisziplinärer Beitrag zur Erklärung und Gestaltung hybrider Systeme,},
  pages = {45--70},
  year = {2006},
  publisher = {Vahlen Verlag},
  address = {München},
  note = {Publication status: Published}
}

@incollection{BackhausW2006Dynamische,
  author = {K Backhaus and R Wilken},
  title = {Dynamische Effizienzmessung im Vertriebscontrolling: Eine empirische Anwendung der Window Analysis},
  booktitle = {Markeneffizienz},
  pages = {139--155},
  year = {2006},
  publisher = {Vahlen Verlag},
  address = {München},
  note = {Publication status: Published}
}

@incollection{BackhausB2005Laenderrisikoanalyse,
  author = {K Backhaus and Ch Braun},
  title = {Länderrisikoanalyse bei Direktinvestitionen --- Eine systematisierende Beurteilung von Methoden zur Risikoevaluation aus einzelwirtschaftlicher Perspektive},
  booktitle = {Entscheidungsorientierte Volkswirtschaftslehre, Festschrift für Gustav Dieckheuer},
  pages = {15--34},
  year = {2005},
  publisher = {Peter Lang Verlag},
  address = {Frankfurt},
  note = {Publication status: Published}
}

@incollection{BackhausGW2005Effizienzorientierte,
  author = {K Backhaus and I Geiger and R Wilken},
  title = {Effizienzorientierte Technologiebewertung mit Hilfe der Data Envelopment Analysis (DEA)},
  booktitle = {Technologiemanagement & Marketing --- Herausforderungen eines integrierten Innovationsmanagements},
  pages = {289--306},
  year = {2005},
  publisher = {DUV Gabler},
  address = {Wiesbaden},
  note = {Publication status: Published}
}

@incollection{BackhausVDHVW2005Preisverhandlungen,
  author = {K Backhaus and J {van Doorn} and U Herbst and M Voeth and R Wilken},
  title = {Preisverhandlungen im B2B-Marketing},
  booktitle = {Pricing-Forschung in Deutschland},
  pages = {1--15},
  year = {2005},
  publisher = {Wiss. Gesellschaft für Innovatives Marketing},
  address = {Nürnberg},
  note = {Publication status: Published}
}

@incollection{BackhausV2005Industrieguetermarketing,
  author = {K Backhaus and M Voeth},
  title = {Industriegütermarketing --- Bewährte Erkenntnisse und innovative Perspektiven},
  booktitle = {Innovatives Marketing: Entscheidungsfelder --- Management --- Instrumente},
  pages = {503--522},
  year = {2005},
  publisher = {Gabler Verlag},
  address = {Wiesbaden},
  note = {Publication status: Published}
}

@incollection{BackhausA2004EthischeVerantwortung,
  author = {K Backhaus and D Aufderheide},
  title = {Ethische Verantwortung als Führungsaufgabe},
  booktitle = {Management mit Vision und Verantwortung --- Eine Herausforderung an Wissenschaft und Praxis, Festschrift für Hans Raffée zum 75. Geburtstag},
  pages = {451--466},
  year = {2004},
  publisher = {Gabler Verlag},
  address = {Wiesbaden},
  note = {Publication status: Published}
}

@incollection{BackhausH2004Technologiemanagement,
  author = {K Backhaus and T Hillig},
  title = {Technologiemanagement},
  booktitle = {Handwörterbuch Unternehmensführung und Organisation, 4., völlig neu bearb. Aufl.},
  pages = {1418--1428},
  editor = {G. Schreyögg and Werder A. v.},
  year = {2004},
  publisher = {Schaeffer-Poeschel Verlag},
  address = {Stuttgart},
  note = {Publication status: Published}
}

@incollection{BackhausK2004GrauIstAlle,
  author = {K Backhaus and G Niebaum G Kottmann},
  title = {Grau ist alle Theorie, entscheidend ist auf´m Platz},
  booktitle = {Business-to-Business im Profifußball},
  year = {2004},
  publisher = {Gabler Verlag},
  address = {Wiesbaden},
  note = {Publication status: Published}
}

@incollection{BackhausMO2004BusinessToBusiness,
  author = {K Backhaus and K Mühlfeld and D Okoye},
  title = {Business-to-Business Marketing Textbooks: A Comparative Review},
  booktitle = {Fundamentals of Business Marketing Education: A Guide for University-Level Faculty and Policymakers},
  pages = {181--222},
  year = {2004},
  publisher = {Haworth Press},
  address = {Binghamton},
  note = {Publication status: Published}
}

@incollection{BackhausVD2004Zufriedenheitsdynamik,
  author = {K Backhaus and J {van Doorn}},
  title = {Zufriedenheitsdynamik bei gewerblichen Verkehrsdienstleistungen},
  booktitle = {Marktdynamik und Innovation},
  pages = {249--272},
  year = {2004},
  publisher = {Duncker und Humblot},
  address = {Berlin},
  note = {Publication status: Published}
}

@incollection{BackhausWB2004EinsatzInternetgestuetzter,
  author = {K Backhaus and H Werthschulte and M Bieling},
  title = {Einsatz internetgestützter Lehrkonzepte in einem Massenstudiengang: Erfahrungen und Herausforderungen für die Zukunft},
  booktitle = {Trendberichte zum Controlling: Festschrift für Heinz Lothar Grob},
  pages = {539--549},
  year = {2004},
  publisher = {Physica Verlag},
  address = {Heidelberg},
  note = {Publication status: Published}
}

@incollection{BackhausW2004Internationale,
  author = {K. Backhaus and H. Werthschulte},
  title = {Internationale Projektfinanzierung --- Das Beispiel Platinum Toll Highway},
  booktitle = {Zentes, J./Swoboda, B. (Hrsg.), Fallstudien zum Internationalen Management: Grundlagen --- Praxiserfahrungen --- Perspektiven, 2., vollst. Überarb. Aufl.},
  year = {2004},
  publisher = {Gabler},
  address = {Wiesbaden},
  note = {Publication status: Published}
}

@incollection{BackhausB2003Zufriedenheit,
  author = {K Backhaus and M Bauer},
  title = {Zufriedenheit in industriellen Geschäftsbeziehungen},
  booktitle = {Relationship Marketing --- Standortbestimmung und Perspektiven},
  pages = {106--138},
  year = {2003},
  publisher = {Springer Verlag},
  address = {Berlin},
  note = {Publication status: Published}
}

@incollection{BackhausBS2003Strategische,
  author = {K Backhaus and Ch Braun and H Schneider},
  title = {Strategische Globalisierungspfade},
  booktitle = {Handbuch Strategisches Management},
  pages = {67--86},
  year = {2003},
  publisher = {Gabler Verlag},
  address = {Wiesbaden},
  note = {Publication status: Published}
}

@incollection{BackhausMBE2003Wirtschaftspruefer,
  author = {K Backhaus and H Meffert and M Bongartz and M Eschweiler},
  title = {Wirtschaftsprüfer im Spannungsfeld von Selbstanspruch und Öffentlichkeitswahrnehmung},
  booktitle = {Der Berufsstand der Wirtschaftsprüfer vor neuen Herausforderungen},
  pages = {21--34},
  year = {2003},
  publisher = {IDW-Verlag},
  address = {Düsseldorf},
  note = {Publication status: Published}
}

@incollection{BackhausVD2003DynamicsOf,
  author = {K Backhaus and J {van Doorn}},
  title = {Dynamics of Relationship Satisfaction --- Work in progress paper -},
  booktitle = {Relationship Marketing, Customer Relationship Management and Marketing Management: Co-Operation --- Competition --- Co-Evolution?},
  pages = {373--394},
  year = {2003},
  publisher = {},
  address = {Berlin},
  note = {Publication status: Published}
}

@incollection{BackhausW2003DieProjektfinanzierung,
  author = {K Backhaus and H Werthschulte},
  title = {Die Projektfinanzierung im Kontext der internationalen Auftragsfinanzierung},
  booktitle = {Projektfinanzierung --- Wirtschaftliche und rechtliche Aspekte einer Finanzierungsmethode für Großprojekte},
  pages = {1--9},
  year = {2003},
  publisher = {Schäffer-Poeschel Verlag},
  address = {Stuttgart},
  note = {Publication status: Published}
}

@incollection{BackhausWL2003EvolutionDer,
  author = {K Backhaus and H Werthschulte and Ch Lang},
  title = {Evolution der Projektfinanzierungsstrukturen im Energiesektor am Beispiel der Stromerzeugung in den USA},
  booktitle = {Projektfinanzierung --- Wirtschaftliche und rechtliche Aspekte einer Finanzierungsmethode für Großprojekte},
  pages = {121--144},
  year = {2003},
  publisher = {Schäffer-Poeschel Verlag},
  address = {Stuttgart},
  note = {Publication status: Published}
}

@incollection{BackhausWS2003EinsatzVon,
  author = {K Backhaus and H Werthschulte and Lünzum U Schulte},
  title = {Einsatz von Simulationsverfahren zur Bewertung von Projektfinanzierungsvorhaben --- Eine Analyse am Beispiel der Simulationssoftware INFRISK},
  booktitle = {Projektfinanzierung --- Wirtschaftliche und rechtliche Aspekte einer Finanzierungsmethode für Großprojekte},
  pages = {169--191},
  year = {2003},
  publisher = {Schäffer-Poeschel Verlag},
  address = {Stuttgart},
  note = {Publication status: Published}
}

@incollection{BackhausBEM2003Wirtschaftspruefer,
  author = {K. Backhaus and M. Bongartz and M. Eschweiler and H. Meffert},
  title = {Wirtschaftsprüfer im Spannungsfeld von Selbstanspruch und Öffentlichkeitswahrnehmung},
  booktitle = {Der Berufsstand der Wirtschaftsprüfer vor neuen Herausforderungen},
  pages = {21--34},
  editor = {J. Baetge},
  year = {2003},
  publisher = {IDW-Verlag},
  address = {Düsseldorf},
  note = {Publication status: Published}
}

@incollection{BackhausBT2002Produktmanagement,
  author = {K Backhaus and L Brzoska and G Theile},
  title = {Produktmanagement für Dienstleistungsunternehmen},
  booktitle = {Marketing-Management und Unternehmensführung: Festschrift für Professor Dr. Richard Köhler zum 65. Geburtstag},
  pages = {637--676},
  year = {2002},
  publisher = {Schäffer-Poeschel Verlag},
  address = {Stuttgart},
  note = {Publication status: Published}
}

@incollection{BackhausK2001MarketingVon,
  author = {K Backhaus and C Kleikamp},
  title = {Marketing von investiven Dienstleistungen},
  booktitle = {Handbuch Dienstleistungsmanagement},
  pages = {73--101},
  year = {2001},
  publisher = {Gabler Verlag},
  address = {Wiesbaden},
  note = {Publication status: Published}
}

@incollection{BackhausK2001DerBeitrag,
  author = {K Backhaus and D Kleine},
  title = {Der Beitrag des Controlling für das Management von KKV auf Bankenmärkten},
  booktitle = {Handbuch Bankcontrolling},
  pages = {573--594},
  year = {2001},
  publisher = {Gabler Verlag},
  address = {Wiesbaden},
  note = {Publication status: Published}
}

@incollection{BackhausV2000KundenAlsVertriebsorgan,
  author = {K Backhaus and M Voeth},
  title = {Kunden als Vertriebsorgan: Organisation und Management temporärer Nachfragergruppen},
  booktitle = {Vertriebsszenarien 2005 --- Verkaufen im 21. Jahrhundert},
  pages = {46--50},
  year = {2000},
  publisher = {Ueberreuter Verlag},
  address = {St. Gallen/Wien},
  note = {Publication status: Published}
}

@incollection{Backhaus1999Betriebswirtschaftliche,
  author = {K Backhaus},
  title = {Betriebswirtschaftliche Vereinigungen --- Ihre Bedeutung für die Verbreitung ökonomischen Gedankenguts},
  booktitle = {100 Jahre Betriebswirtschaftslehre in Deutschland},
  pages = {213--229},
  year = {1999},
  publisher = {Vahlen Verlag},
  address = {München},
  note = {Publication status: Published}
}

@incollection{BackhausB1999KritischeEreignisse,
  author = {K Backhaus and M Bauer},
  title = {Kritische Ereignisse und Zufriedenheit in industriellen Geschäftsbeziehungen},
  booktitle = {Strategisches Management und Marketing; Festschrift für Richard Kühn},
  pages = {157--187},
  year = {1999},
  publisher = {Haupt Verlag},
  address = {Stuttgart},
  note = {Publication status: Published}
}

@incollection{BackhausK1999ClaimManagement,
  author = {K Backhaus and T Köhl},
  title = {Claim-Management im internationalen Anlagengeschäft},
  booktitle = {Festschrift für Bernhard Großfeld zum 65. Geburtstag},
  pages = {17--34},
  year = {1999},
  publisher = {Verlag Recht und Wirtschaft},
  address = {Heidelberg},
  note = {Publication status: Published}
}

@incollection{Backhaus1998Kundenbindung,
  author = {K Backhaus},
  title = {Kundenbindung im Industriegütermarketing},
  booktitle = {Handbuch Kundenbindungsmanagement: Grundlagen --- Konzepte --- Erfahrungen},
  pages = {301--325},
  year = {1998},
  publisher = {Gabler Verlag},
  address = {Wiesbaden},
  note = {Publication status: Published}
}

@incollection{BackhausB1998EinsatzDer,
  author = {K Backhaus and J Büschken},
  title = {Einsatz der Kausalanalyse in der empirischen Forschung zum Investitionsgütermarketing},
  booktitle = {Die Kausalanalyse: ein Instrument der empirischen betriebswirtschaftlichen Forschung},
  pages = {150--168},
  year = {1998},
  publisher = {Schäffer-Poeschel Verlag},
  address = {Stuttgart},
  note = {Publication status: Published}
}

@incollection{BackhausB1998Strategische,
  author = {K Backhaus and J Büschken},
  title = {Strategische Optionen der DB Cargo im nationalen Kombinierten Ladungsverkehr},
  booktitle = {Vorträge und Studien aus dem Institut für Verkehrswissenschaft an der Universität Münster, Heft 32},
  pages = {35--58},
  year = {1998},
  publisher = {},
  address = {Münster},
  note = {Publication status: Published}
}

@incollection{BackhausS1998Akzeptanzforschung,
  author = {K Backhaus and E Stadie},
  title = {Akzeptanzforschung bei technologischen Basisinnovationen: Methodische Probleme und Lösungsansätze},
  booktitle = {Probleme und Trends in der Marketing-Forschung: Festschrift für Professor Dr. Peter Hammann zum 60. Geburtstag},
  pages = {169--191},
  year = {1998},
  publisher = {},
  address = {Stuttgart},
  note = {Publication status: Published}
}

@incollection{Backhaus1997Beschleunigungsfieber,
  author = {K Backhaus},
  title = {Beschleunigungsfieber --- Ökonomie und die Diktatur der Gegenwart},
  booktitle = {Jubiläumsbuch der Schlütersche Verlagsanstalt},
  pages = {126--132},
  year = {1997},
  publisher = {},
  address = {Hannover},
  note = {Publication status: Published}
}

@incollection{Backhaus1997Entwicklungspfade,
  author = {K Backhaus},
  title = {Entwicklungspfade im Investitionsgütermarketing},
  booktitle = {Marktleistung und Wettbewerb: Strategische und operative Perspektiven der marktorientierten Leistungsgestaltung. Festschrift zum 65. Geburtstag von W.H. Engelhardt},
  pages = {33--62},
  year = {1997},
  publisher = {Gabler Verlag},
  address = {Wiesbaden},
  note = {Publication status: Published}
}

@incollection{BackhausB1997WhatDoWeKnow,
  author = {K Backhaus and J Büschken},
  title = {What do we know about Business-to-Business Interactions? A Synopsis of Empirical Research on Buyer-Seller Interactions},
  booktitle = {Relationships and Networks in International Markets},
  pages = {13--36},
  year = {1997},
  publisher = {Pergamon Verlag},
  address = {Oxford},
  note = {Publication status: Published}
}

@incollection{BackhausF1997Fixkostenmanagement,
  author = {K Backhaus and S Funke},
  title = {Fixkostenmanagement},
  booktitle = {Kostenmanagement --- Wettbewerbsvorteile durch systematische Kostensteuerung},
  pages = {29--43},
  year = {1997},
  publisher = {Schäffer-Poeschel Verlag},
  address = {Stuttgart},
  note = {Publication status: Published}
}

@incollection{Backhaus1996Gewinnrealisierung,
  author = {K Backhaus},
  title = {Gewinnrealisierung im Anlagengeschäft vor dem Hintergrund nationaler und internationaler Rechnungslegungsvorschriften},
  booktitle = {Rechnungslegung, Prüfung und Beratung --- Herausforderungen für den Wirtschaftsprüfer, Festschrift für Rainer Ludewig},
  pages = {21--51},
  year = {1996},
  publisher = {IDW-Verlag},
  address = {Düsseldorf},
  note = {Publication status: Published}
}

@incollection{Backhaus1996Grossanlagenbau,
  author = {K Backhaus},
  title = {Großanlagenbau},
  booktitle = {Handwörterbuch der Produktionswirtschaft},
  pages = {601--613},
  year = {1996},
  publisher = {Schäffer-Poeschel Verlag},
  address = {Stuttgart},
  note = {Publication status: Published}
}

@incollection{BackhausAB1996TheParadox,
  author = {K Backhaus and B Adolphs and J Büschken},
  title = {The Paradox of Unsatisfying but Stable Vertical Relationships --- A Look at German Car Suppliers},
  booktitle = {Development, Management, and Governance of Relationships},
  pages = {281--297},
  year = {1996},
  publisher = {},
  address = {Berlin},
  note = {Publication status: Published}
}

@incollection{BackhausK1996Qualitaets,
  author = {K Backhaus and D W Kleine},
  title = {Qualitäts- und Kostenführerschaft als strategische Konzeption für Kreditinstitute},
  booktitle = {Ertragsmanagement und Rationalisierung in Kreditinstituten},
  pages = {17--44},
  year = {1996},
  publisher = {Knapp Verlag},
  address = {Frankfurt},
  note = {Publication status: Published}
}

@incollection{Backhaus1995Anlagenmarketing,
  author = {K Backhaus},
  title = {Anlagenmarketing},
  booktitle = {Handwörterbuch des Marketing},
  pages = {63--74},
  year = {1995},
  publisher = {Schäffer-Poeschel Verlag},
  address = {Stuttgart},
  note = {Publication status: Published}
}

@incollection{BackhausB1995Organisationales,
  author = {K Backhaus and J Büschken},
  title = {Organisationales Kaufverhalten},
  booktitle = {Handwörterbuch des Marketing},
  pages = {1954--1966},
  year = {1995},
  publisher = {Schäffer-Poeschel Verlag},
  address = {Stuttgart},
  note = {Publication status: Published}
}

@incollection{BackhausK1995DerBeitrag,
  author = {K Backhaus and D Kleine},
  title = {Der Beitrag des Controlling für das Management von komparativen Konkurrenzvorteilen (KKV) auf Bankenmärkten},
  booktitle = {Handbuch Bankcontrolling},
  pages = {457--476},
  year = {1995},
  publisher = {Gabler Verlag},
  address = {Wiesbaden},
  note = {Publication status: Published}
}

@incollection{BackhausS1995Dynamische,
  author = {K Backhaus and G-M Späth},
  title = {Dynamische Preisplanung auf mehrdimensionalen Märkten --- Das Beispiel Telekommunikation},
  booktitle = {Dynamik und Risikofreude in der Unternehmensführung: ein Workshop für und mit Professor Dr. Dr. h.c. Helmut Koch aus Anlaß seines 75. Geburtstages},
  pages = {97--122},
  year = {1995},
  publisher = {ZfB-Edition},
  address = {Wiesbaden},
  note = {Publication status: Published}
}

@incollection{BackhausV1995Strategische,
  author = {K Backhaus and M Voeth},
  title = {Strategische Allianzen --- Herausforderung neuer Kooperationsformen},
  booktitle = {Stabilität und Effizienz hybrider Organisationsformen --- Die Kooperation im Lichte der Neuen Institutionenökonomik},
  pages = {63--83},
  year = {1995},
  publisher = {},
  address = {Münster},
  note = {Publication status: Published}
}

@incollection{BackhausV1995Innovations,
  author = {K Backhaus and M Voeth},
  title = {Innovations- und Technologiemarketing},
  booktitle = {Handbuch Technologiemanagement},
  pages = {396--408},
  year = {1995},
  publisher = {Schäffer-Poeschel Verlag},
  address = {Stuttgart},
  note = {Publication status: Published}
}

@incollection{BackhausV1995Internationales,
  author = {K Backhaus and M Voeth},
  title = {Internationales Investitionsgütermarketing},
  booktitle = {Internationales Marketing-Management},
  pages = {387--409},
  year = {1995},
  publisher = {Vahlen Verlag},
  address = {München},
  note = {Publication status: Published}
}

@incollection{Backhaus1994Investitionsguetermarketing,
  author = {K Backhaus},
  title = {Investitionsgütermarketing},
  booktitle = {Handwörterbuch der Betriebswirtschaft},
  volume = {2},
  year = {1994},
  publisher = {Schäffer-Poeschel Verlag},
  address = {Stuttgart},
  note = {Publication status: Published}
}

@incollection{BackhausEF1994Marketingstrategien,
  author = {K Backhaus and H-J Ewers and M Fonger},
  title = {Marketingstrategien für den schienengebundenen Güterfernverkehr,},
  booktitle = {Beiträge aus dem Institut für Verkehrswissenschaft an der Universität Münster, Nr. 126},
  year = {1994},
  publisher = {},
  address = {Göttingen},
  note = {Publication status: Published}
}

@incollection{BackhausG1994EpidemieDes,
  author = {K Backhaus and K Gruner},
  title = {Epidemie des Zeitwettbewerbs},
  booktitle = {Die Beschleunigungsfalle oder der Triumph der Schildkröte},
  pages = {19--46},
  editor = {K Bonus H Backhaus},
  year = {1994},
  publisher = {Schäffer-Poeschel Verlag},
  address = {Stuttgart},
  note = {Publication status: Published}
}

@incollection{BackhausH1994Marketingimplementierung,
  author = {K Backhaus and J Hilker},
  title = {Marketingimplementierung in Unternehmen der Investitionsgüterindustrie},
  booktitle = {Marktorientierte Unternehmensführung im Umbruch},
  pages = {241--264},
  editor = {M Bruhn and H Meffert and F Wehrle},
  year = {1994},
  publisher = {Schäffer-Poeschel Verlag},
  address = {Stuttgart},
  note = {Publication status: Published}
}

@incollection{BackhausSU1994Projektfinanzierung,
  author = {K Backhaus and J Schill and H Ueckermann},
  title = {Projektfinanzierung},
  booktitle = {Handwörterbuch des Bank- und Finanzwesens},
  pages = {531--556},
  editor = {W Gerke and M Steiner},
  year = {1994},
  publisher = {Schäffer-Poeschel Verlag},
  address = {Stuttgart},
  note = {Publication status: Published}
}

@incollection{BackhausS1994Herausforderungen,
  author = {K Backhaus and G-M Späth},
  title = {Herausforderungen systemtechnologischer Vertrauensgüter an das Marketing-Management},
  booktitle = {Technologie-Management und Technologien für das Management},
  pages = {19--39},
  editor = {E Zahn},
  year = {1994},
  publisher = {Schäffer-Poeschel Verlag},
  address = {Stuttgart},
  note = {Publication status: Published}
}

@incollection{BackhausV1994Strategische,
  author = {K Backhaus and M Voeth},
  title = {Strategische Allianzen --- Erfolgversprechender Weg zur Existenzsicherung in der Textil- und Bekleidungsindustrie?},
  booktitle = {Existenzsicherung in der textilen Kette durch horizontale und vertikale Kooperation. Realität --- Vision --- Utopie?},
  pages = {10--38},
  series = {Schriftenreihe des Textilverbandes Nord-West},
  volume = {94},
  number = {94},
  editor = {Nord-West Textilverband},
  year = {1994},
  publisher = {},
  address = {Münster},
  note = {Publication status: Published}
}

@incollection{Backhaus1993Geschaeftstypspezifisches,
  author = {K Backhaus},
  title = {Geschäftstypspezifisches Investitionsgütermarketing},
  booktitle = {Strategien für Investitionsgütermärkte, Antworten auf neue Herausforderungen},
  pages = {100--109},
  editor = {W Droege and K Backhaus and R Weiber},
  year = {1993},
  publisher = {Verlag Moderne Industrie},
  address = {Landsberg/Lech},
  note = {Publication status: Published}
}

@incollection{Backhaus1993Investitionsguetermarketing,
  author = {K Backhaus},
  title = {Investitionsgütermarketing},
  booktitle = {Handwörterbuch der Betriebswirtschaft},
  pages = {1936--1951},
  volume = {2},
  year = {1993},
  publisher = {Schäffer-Poeschel Verlag},
  address = {Stuttgart},
  note = {Publication status: Published}
}

@incollection{Backhaus1993Projektfinanzierung,
  author = {K Backhaus},
  title = {Projektfinanzierung},
  booktitle = {Handbuch des Finanzmanagements. Instrumente und Märkte der Unternehmensfinanzierung},
  pages = {531--556},
  year = {1993},
  publisher = {Beck Verlag},
  address = {München},
  note = {Publication status: Published}
}

@incollection{BackhausW1993DasIndustrielle,
  author = {K Backhaus and R Weiber},
  title = {Das industrielle Anlagengeschäft --- ein Dienstleistungsgeschäft?},
  booktitle = {Industrielle Dienstleistungen},
  pages = {67--84},
  editor = {H Simon},
  year = {1993},
  publisher = {Schäffer-Poeschel Verlag},
  address = {Stuttgart},
  note = {Publication status: Published}
}

@incollection{Backhaus1992MessenAlsInstitution,
  author = {K Backhaus},
  title = {Messen als Institution der Informationspolitik},
  booktitle = {Marktorientierte Unternehmensführung im Maschinenbau, Philosophie, Strategie, Operative Aufgabe},
  pages = {12--30},
  year = {1992},
  publisher = {Maschinenbau-Verlag},
  address = {Frankfurt},
  note = {Publication status: Published}
}

@incollection{Backhaus1992Unternehmenskulturelle,
  author = {K Backhaus},
  title = {Unternehmenskulturelle Anpassung --- Von der Plan- zur Marketingorientierung},
  booktitle = {Marktorientierte Unternehmensführung in den neuen Bundesländern --- Bestandsaufnahme und Ausblick, Dokumentationspapier Nr. 69 der Wissenschaftlichen Gesellschaft für Marketing und Unternehmensführung e.V.},
  pages = {4--23},
  year = {1992},
  publisher = {},
  address = {Münster},
  note = {Publication status: Published}
}

@incollection{BackhausDZ1992Organisation,
  author = {K Backhaus and R {de Zoeten}},
  title = {Organisation der Produktentwicklung},
  booktitle = {Handwörterbuch der Betriebswirtschaft},
  pages = {2024--2039},
  year = {1992},
  publisher = {Schäffer-Poeschel Verlag},
  address = {Stuttgart},
  note = {Publication status: Published}
}

@incollection{Backhaus1991Investitionsguetermarketing,
  author = {K Backhaus},
  title = {Investitionsgütermarketing für den Mittelstand},
  booktitle = {Zukunftssicherung durch Strategische Unternehmensführung},
  pages = {251--257},
  year = {1991},
  publisher = {},
  address = {Düsseldorf},
  note = {Publication status: Published}
}

@incollection{BackhausHM1990ThesenZumMarketing,
  author = {K Backhaus and J Hensmann and H Meffert},
  title = {Thesen zum Marketing im Europäischen Binnenmarkt --- ein Ausblick},
  booktitle = {Marktorientierte Unternehmensführung im Europäischen Binnenmarkt},
  pages = {209--213},
  editor = {Heribert Meffert and Manfred Kirchgeorg},
  year = {1990},
  publisher = {Schäffer-Poeschel Verlag},
  address = {Stuttgart},
  note = {Publication status: Published}
}

@incollection{BackhausM1990Integrierte,
  author = {K Backhaus and M Meyer},
  title = {Integrierte Marketing-Logistik},
  booktitle = {Investitionsgütermarketing, Positionsbestimmung und Perspektiven},
  pages = {241--268},
  year = {1990},
  publisher = {Gabler Verlag},
  address = {Wiesbaden},
  note = {Publication status: Published}
}

@incollection{BackhausP1990Strategische,
  author = {K Backhaus and K Piltz},
  title = {Strategische Allianzen --- eine neue Form kooperativen Wettbewerbs?},
  booktitle = {Strategische Allianzen, ZfbF-Sonderheft 27},
  pages = {1--10},
  year = {1990},
  publisher = {Verl.-Gruppe Handelsblatt},
  address = {Düsseldorf},
  note = {Publication status: Published}
}

@incollection{BackhausP1990Strategische,
  author = {K Backhaus and W Plinke},
  title = {Strategische Allianzen als Antwort auf veränderte Wettbewerbsstrukturen},
  booktitle = {Strategische Allianzen, ZfbF-Sonderheft 27},
  pages = {21--34},
  year = {1990},
  publisher = {Verl.-Gruppe Handelsblatt},
  address = {Düsseldorf},
  note = {Publication status: Published}
}

@incollection{Backhaus1989Investitionsguetermarketing,
  author = {K Backhaus},
  title = {Investitionsgütermarketing},
  booktitle = {Handbuch des Marketing},
  pages = {699--723},
  year = {1989},
  publisher = {Beck Verlag},
  address = {München},
  note = {Publication status: Published}
}

@incollection{Backhaus1989Zulieferermarketing,
  author = {K Backhaus},
  title = {Zulieferermarketing: Schnittstellenmanagement zwischen Lieferant und Kunde},
  booktitle = {Schnittstellenmanagement},
  pages = {287--304},
  year = {1989},
  publisher = {Schäffer-Poeschel Verlag},
  address = {Stuttgart},
  note = {Publication status: Published}
}

@incollection{Backhaus1989WasHeisst,
  author = {K Backhaus},
  title = {"Was heißt und zu welchem Ende studirt man...“ Allgemeine Betriebswirtschaftslehre?},
  booktitle = {Festschrift zum 70. Geburtstag von Helmut Koch},
  pages = {35--50},
  year = {1989},
  publisher = {Gabler Verlag},
  address = {Wiesbaden},
  note = {Publication status: Published}
}

@incollection{Backhaus1989Projektfinanzierung,
  author = {K Backhaus},
  title = {Projektfinanzierung},
  booktitle = {Handwörterbuch Export und Internationale Unternehmung},
  pages = {1728--1736},
  editor = {K Macharzina and MK Welge},
  year = {1989},
  publisher = {Schäffer-Poeschel Verlag},
  address = {Stuttgart},
  note = {Publication status: Published}
}

@incollection{Backhaus1989Auftragsfinanzierung,
  author = {K Backhaus},
  title = {Auftragsfinanzierung, internationale},
  booktitle = {Handwörterbuch Export und Internationale Unternehmung},
  pages = {49--67},
  editor = {K Macharzina and MK Welge},
  year = {1989},
  publisher = {Schäffer-Poeschel Verlag},
  address = {Stuttgart},
  note = {Publication status: Published}
}

@incollection{Backhaus1988DerJahresabschluss,
  author = {K Backhaus},
  title = {Der Jahresabschluß im industriellen Anlagengeschäft},
  booktitle = {TV-Lehrbriefe},
  year = {1988},
  publisher = {},
  address = {Berlin},
  note = {Publication status: Published}
}

@incollection{BackhausW1988Integration,
  author = {K Backhaus and PA Weiss},
  title = {Integration von betriebswirtschaftlich und technisch orientierten Systemtechnologien in der Fabrik der Zukunft},
  booktitle = {Produktionsplanung und -steuerung I},
  pages = {47--72},
  series = {Schriften zur Unternehmensführung},
  year = {1988},
  publisher = {Gabler Verlag},
  address = {Wiesbaden},
  note = {Publication status: Published}
}

@incollection{BackhausM1987DieBeurteilung,
  author = {K Backhaus and M Meyer},
  title = {Die Beurteilung von Länderrisiken beim Anlagenexport},
  booktitle = {Auftragsfinanzierung im industriellen Anlagengeschäft},
  pages = {39--61},
  year = {1987},
  publisher = {Schäffer-Poeschel Verlag},
  address = {Stuttgart},
  note = {Publication status: Published}
}

@incollection{BackhausM1987Laenderrisiken,
  author = {K Backhaus and M Meyer},
  title = {Länderrisiken im internationalen Marketing},
  booktitle = {Jahrbuch des Marketing, 4. Ausgabe},
  pages = {103--112},
  year = {1987},
  publisher = {Vulkan-Verlag},
  address = {Essen},
  note = {Publication status: Published}
}

@incollection{BackhausS1987AuslandsmarkterschliessungsStrategien,
  author = {K Backhaus and A M Stockert},
  title = {Auslandsmarkterschließungs-Strategien},
  booktitle = {TV-Lehrbriefe},
  year = {1987},
  publisher = {},
  address = {Berlin},
  note = {Publication status: Published}
}

@incollection{Backhaus1986CountryRisk,
  author = {K Backhaus},
  title = {Country Risk Assessment in International Industrial Marketing},
  booktitle = {Industrial Marketing --- A German American Perspective},
  pages = {245--273},
  year = {1986},
  publisher = {Springer Verlag},
  address = {Berlin},
  note = {Publication status: Published}
}

@incollection{Backhaus1986Industrial,
  author = {K Backhaus},
  title = {Industrial Marketing: State of the Art in Germany},
  booktitle = {Industrial Marketing --- A German-American Perspective},
  pages = {3--14},
  editor = {K Backhaus and DT Wilson},
  year = {1986},
  publisher = {Springer Verlag},
  address = {Berlin},
  isbn = {3540161147},
  note = {Publication status: Published}
}

@incollection{Backhaus1985DerEinsatz,
  author = {K Backhaus},
  title = {Der Einsatz Neuer Medien im Investitionsgüter-Marketing},
  booktitle = {Marktorientierte Unternehmensführung und Innovation --- Neue Kommunikationstechnologien als Herausforderung an das Marketing},
  pages = {101--115},
  year = {1985},
  publisher = {Regensberg Verlag},
  address = {Münster},
  note = {Publication status: Published}
}

@incollection{BackhausWM1985ALISRELModel,
  author = {K Backhaus and R Weiber and M Meyer},
  title = {A LISREL-Model for Country Risk Assessment},
  booktitle = {Developments in Marketing Science, Vol. VIII},
  pages = {437--441},
  year = {1985},
  publisher = {},
  address = {Atlanta, Georgia},
  note = {Publication status: Published}
}

@incollection{Backhaus1984PlaedoyerFuer,
  author = {K Backhaus},
  title = {Plädoyer für eine neue „spezielle BWL},
  booktitle = {Die ganzheitlich-verstehende Betrachtung der sozialen Leistungsordnung},
  pages = {543--560},
  year = {1984},
  publisher = {Springer Verlag},
  address = {Berlin},
  note = {Publication status: Published}
}

@incollection{BackhausD1984Anfragenselektion,
  author = {K Backhaus and H Dringenberg},
  title = {Anfragenselektion},
  booktitle = {Planung im industriellen Anlagengeschäft},
  pages = {53--92},
  year = {1984},
  publisher = {VDI-Verlag},
  address = {Düsseldorf},
  note = {Publication status: Published}
}

@incollection{BackhausHMH1984EinVertriebsinformationssystem,
  author = {K Backhaus and W Hiss and H Müller-Hillebrand},
  title = {Ein Vertriebsinformationssystem als Planungsgrundlage im industriellen Anlagengeschäft},
  booktitle = {Planung im industriellen Anlagengeschäft},
  pages = {95--112},
  year = {1984},
  publisher = {VDI-Verlag},
  address = {Düsseldorf},
  note = {Publication status: Published}
}

@incollection{Backhaus1983DerEntscheidungs,
  author = {K Backhaus},
  title = {Der entscheidungs- und verhaltensorientierte Ansatz in der Investitionsgüter-Werbung},
  booktitle = {Handbuch der Investitionsgüter-Werbung},
  pages = {41--64},
  year = {1983},
  publisher = {Gabler Verlag},
  address = {Wiesbaden},
  note = {Publication status: Published}
}

@incollection{BackhausS1983Previsione,
  author = {K Backhaus and W Simon},
  title = {Previsione della domanda di beni di investimento in singole aziende per mezzo di indicatori anticipatori},
  booktitle = {Rassegna della letteratura sui cicli economici, XXV. No. 2},
  pages = {37--61},
  year = {1983},
  publisher = {},
  note = {Publication status: Published}
}

@incollection{BackhausS1982Forecasting,
  author = {K Backhaus and W Simon},
  title = {Forecasting the company-specific demand for industrial goods by leading indicators},
  booktitle = {International Research on Business Cycle Surveys},
  pages = {465--469},
  year = {1982},
  publisher = {Gower Verlag},
  address = {Hampshire},
  note = {Publication status: Published}
}

@incollection{Backhaus1977Bestimmungsfaktoren,
  author = {K Backhaus},
  title = {Bestimmungsfaktoren der Lieferantenauswahl als Basis einer Marktsegmentierung im internationalen Anlagengeschäft},
  booktitle = {Anlagen-Marketing, Sonderheft 7/77 der ZFbF},
  pages = {57--72},
  year = {1977},
  publisher = {},
  address = {Opladen},
  note = {Publication status: Published}
}

@incollection{BackhausG1977DasAnlagenMarketing,
  author = {K Backhaus and B Günter},
  title = {Das Anlagen-Marketing in der betriebswirtschaftlichen Literatur},
  booktitle = {Anlagen-Marketing, Sonderheft 7/77 der ZFbF},
  pages = {197--208},
  year = {1977},
  publisher = {},
  address = {Opladen},
  note = {Publication status: Published}
}

@article{HueffmeierZFBTH2019StrongOrWeak,
  author = {Joachim Hüffmeier and Alfred Zerres and Philipp A. Freund and Klaus Backhaus and Roman Tratschen and Guido Hertel},
  title = {Strong or Weak Synergy? Revising the Assumption of Team-Related Advantages in Integrative Negotiations},
  journal = {Journal of Management},
  year = {2019},
  volume = {45},
  number = {7},
  pages = {2721--2750},
  doi = {10.1177/0149206318770245},
  note = {Publication status: Published}
}

@article{BackhausP2018Verhandlungen,
  author = {K Backhaus and M Pesch},
  title = {Verhandlungen --- Spiegeln die Lehrbücher den Stand der Forschung wider?},
  journal = {Die Unternehmung},
  year = {2018},
  volume = {72},
  number = {1},
  pages = {3--26},
  note = {Publication status: Published}
}

@article{BackhausC2016DasAllgemeine,
  author = {Klaus Backhaus and Christina Carlsen},
  title = {Das Allgemeine in der Allgemeinen Betriebswirtschaftslehre},
  journal = {Die Betriebswirtschaft (DBW)},
  year = {2016},
  volume = {76},
  number = {6},
  pages = {423--435},
  note = {Publication status: Published}
}

@article{BackhausGH2015ComparingThe,
  author = {K. Backhaus and P. Gausling and L. Hildebrand},
  title = {Comparing the incomparable: Lessons to be learned from models evaluating the feasibility of Desertec},
  journal = {Energy},
  year = {2015},
  volume = {82},
  number = {null},
  pages = {905--913},
  doi = {10.1016/j.energy.2015.01.100},
  url = {http://www.scopus.com/inward/record.url?partnerID=HzOxMe3b&scp=84926187627&origin=inward},
  note = {Publication status: Published}
}

@article{BackhausK2015Perspektiven,
  author = {Klaus Backhaus and Hans-Jürgen Kirsch},
  title = {Perspektiven des Berufsstandes der Wirtschaftsprüfer 2025},
  journal = {WPg},
  year = {2015},
  volume = {68},
  number = {8},
  pages = {I},
  note = {Publication status: Published}
}

@article{BackhausKK2015Perspektiven,
  author = {Klaus Backhaus and Hans-Jürgen Kirsch and Ariane Kraft},
  title = {Perspektiven des Berufsstandes der Wirtschaftsprüfer 2025. Projektbericht},
  journal = {Beiheft zu den IDW Fachnachrichten},
  year = {2015},
  volume = {2015},
  number = {2},
  pages = {1--12},
  note = {Publication status: Published}
}

@article{LueggerGNB2015WhenEastMeets,
  author = {K. Lügger and I. Geiger and H. Neun and K. Backhaus},
  title = {When East meets West at the bargaining table: adaptation, behavior and outcomes in intra-and intercultural German–Chinese business negotiations},
  journal = {Journal of Business Economics},
  year = {2015},
  volume = {85},
  pages = {15--43},
  note = {Publication status: Published}
}

@article{SteinerWEB2015PlatformAdoption,
  author = {M. Steiner and N. Wiegand and A. Eggert and K. Backhaus},
  title = {Platform adoption in system markets: The roles of preference heterogeneity and consumer expectations.},
  journal = {International Journal of Research in Marketing},
  year = {2015},
  volume = {1},
  note = {Publication status: accepted / in press (not yet published)}
}

@article{WiegandWSB2015PlatformAdoption,
  author = {N. Wiegand and S. Witt and M. Steiner and K. Backhaus},
  title = {Platform Adoption In Network Markets: Selecting Beneficial Partners To Achieve Market Dominance},
  journal = {International Journal of Innovation Management},
  year = {2015},
  volume = {19},
  note = {Publication status: Published}
}

@article{EisenbeissBBF2012TheRealWorld,
  author = {Maik Eisenbeiß and Boris Blechschmidt and Klaus Backhaus and Philipp Alexander Freund},
  title = {The (Real) World Is Not Enough: Motivational Drivers and User Behavior in Virtual Words},
  journal = {Journal of Interactive Marketing},
  year = {2012},
  volume = {26},
  number = {1},
  pages = {4--20},
  doi = {10.1016/j.intmar.2011.06.002},
  note = {Publication status: Published}
}

@article{BackhausSLK2011ToInvestOr,
  author = {K. Backhaus and M. Steiner and  Luegger and  K.},
  title = {To invest, or not to invest, in brands? Drivers of brand relevance in B2B markets},
  journal = {Industrial Marketing Management},
  year = {2011},
  volume = {40},
  number = {7},
  pages = {1082--1092},
  note = {Publication status: Published}
}

@article{BackhausKS2011BiasedTariff,
  author = {Klaus Backhaus and Matthias Koch and Susanne Stingel},
  title = {Biased tariff choices: Exploring role effects in B to B settings},
  journal = {Journal of Business-to-Business Marketing},
  year = {2011},
  volume = {18},
  number = {4},
  pages = {357--379},
  note = {Publication status: Published}
}

@article{BackhausLK2011TheStructure,
  author = {Klaus Backhaus and Kai Lügger and Matthias Koch},
  title = {The structure and evolution of Business-to-Business Marketing: a citation and cocitation analysis},
  journal = {Industrial Marketing Management},
  year = {2011},
  volume = {40},
  number = {6},
  pages = {940--951},
  note = {Publication status: Published}
}

@article{BackhausSL2011ToInvestOr,
  author = {Klaus Backhaus and Michael Steiner and Kai Lügger},
  title = {To invest, or not to invest, in brands? Brand relevance in B2B markets},
  journal = {Industrial Marketing Management},
  year = {2011},
  volume = {40},
  pages = {1082--1092},
  note = {Publication status: Published}
}

@article{BackhausBBFMWKS2010EnablingIndividualized,
  author = {Klaus Backhaus and Jörg Becker and Daniel Beverungen and Margarethe Frohs and Oliver Müller and Matthias Weddeling and Ralf Knackstedt and Michael Steiner},
  title = {Enabling Individualized Recommendations and Dynamic Pricing of Value-Added Services through Willingness-to-Pay Data},
  journal = {Electronic Markets},
  year = {2010},
  volume = {20},
  number = {2},
  pages = {131--146},
  doi = {10.1007/s12525-010-0032-0},
  note = {Publication status: Published}
}

@article{WilkenCBS2010SteeringSales,
  author = {R Wilken and M Cornelißen and K Backhaus and C Schmitz},
  title = {Steering Sales Reps Through Cost Information: An Investigation into the Black Box of Cognitive References and Negotiation Behavior},
  journal = {International Journal of Research in Marketing},
  year = {2010},
  volume = {27},
  number = {1},
  pages = {69--82},
  doi = {10.1016/j.ijresmar.2009.08.006},
  note = {Publication status: Published}
}

@article{BackhausB2009FehlendeWerte,
  author = {K Backhaus and B Blechschmidt},
  title = {Fehlende Werte und Datenqualität --- Eine Simulationsstudie am Beispiel der Kausalanalyse},
  journal = {DBW},
  year = {2009},
  volume = {69},
  number = {2},
  pages = {265--287},
  note = {Publication status: Published}
}

@article{BackhausVDW2008TheImpactOf,
  author = {K Backhaus and J {van Doorn} and R Wilken},
  title = {The Impact of Team Characteristics on the Course and Outcome of Intergroup Price Negotiations},
  journal = {Journal of Business-to-Business Marketing},
  year = {2008},
  volume = {15},
  number = {4},
  pages = {365--396},
  note = {Publication status: Published}
}

@article{BackhausAH2007SzenenEiner,
  author = {K Backhaus and D Aufderheide and K-H Hartwig},
  title = {Szenen einer Ehe --- Was kooperierende Unternehmen aus dem Ehealltag lernen können},
  journal = {Zeitschrift Führung --- Organisation (ZfO)},
  year = {2007},
  volume = {76},
  pages = {31--40},
  note = {Publication status: Published}
}

@article{BackhausEG2007MeasuringTendency,
  author = {K Backhaus and M Eschweiler and D Götte},
  title = {Measuring Tendency toward International Product Arbitrage: Are there Differences between High and Low Value Products?},
  journal = {International Management Review},
  year = {2007},
  volume = {3},
  number = {3},
  pages = {7--15},
  note = {Publication status: Published}
}

@article{BackhausHW2007Predicting,
  author = {K Backhaus and T Hillig and R Wilken},
  title = {Predicting purchase decisions with different conjoint analysis methods: a Monte Carlo simulation},
  journal = {International Journal of Market Research},
  year = {2007},
  volume = {49},
  number = {3},
  pages = {341--364},
  note = {Publication status: Published}
}

@article{BackhausMS2007BusinessToBusiness,
  author = {K Backhaus and B Mell and T Sabel},
  title = {Business-to-Business Marketing Textbooks: A Comparative Review},
  journal = {Journal of Business-to-Business Marketing},
  year = {2007},
  volume = {14},
  number = {4},
  pages = {11--65},
  note = {Publication status: Published}
}

@article{BackhausMS2007AReplyToThe,
  author = {K Backhaus and B Mell and T Sabel},
  title = {A Reply to the Commentaries on "Business-to-Business Marketing Textbooks: A Comparative Review"},
  journal = {Journal of Business-to-Business Marketing},
  year = {2007},
  volume = {14},
  number = {4},
  pages = {99--105},
  note = {Publication status: Published}
}

@article{BackhausVD2007ConsumerPerceptions,
  author = {K Backhaus and J {van Doorn}},
  title = {Consumer Perceptions of Advertising Standardization: A Cross-Country Study of Different Advertising Categories},
  journal = {International Management Review},
  year = {2007},
  volume = {3},
  number = {4},
  pages = {37--49},
  note = {Publication status: Published}
}

@article{Backhaus2006DieNeueVerantwortung,
  author = {K Backhaus},
  title = {Die neue Verantwortung Wissenschaftlicher Fachzeitschriften},
  journal = {DBW},
  year = {2006},
  volume = {66},
  number = {2},
  pages = {115--118},
  note = {Publication status: Published}
}

@article{BackhausBE2006DerStichprobeneinfluss,
  author = {K Backhaus and B Blechschmidt and M Eisenbeiß},
  title = {Der Stichprobeneinfluss bei Kausalanalysen},
  journal = {DBW},
  year = {2006},
  volume = {66},
  number = {6},
  pages = {711--726},
  note = {Publication status: Published}
}

@article{BackhausW2006Identification,
  author = {K Backhaus and H Werthschulte},
  title = {Identification of Key Risk Factors in Project Finance --- A “Project Type”-Based Simulation Approach},
  journal = {The Journal of Structured Finance},
  year = {2006},
  volume = {11},
  number = {4},
  pages = {71--83},
  note = {Publication status: Published}
}

@article{BackhausM2005StrategyDynamics,
  author = {K Backhaus and K Mühlfeld},
  title = {Strategy dynamics in industrial marketing: a business types perspective},
  journal = {Management Decision},
  year = {2005},
  volume = {43},
  number = {1},
  pages = {38--55},
  note = {Publication status: Published}
}

@article{BackhausSVW2005AnEmpirical,
  author = {K Backhaus and C Sichtmann and M Voeth and R Wilken},
  title = {An empirical comparison of methods to measure willingness to pay by examining the hypothetical bias},
  journal = {International Journal of Market Research},
  year = {2005},
  volume = {47},
  number = {5},
  pages = {543--562},
  note = {Publication status: Published}
}

@article{BackhausSVW2005ConjointAnalyse,
  author = {K Backhaus and C Sichtmann and M Voeth and R Wilken},
  title = {Conjoint-Analyse versus Direkte Preisabfrage zur Erhebung von Zahlungsbereitschaften},
  journal = {DBW},
  year = {2005},
  volume = {65},
  number = {5},
  pages = {439--457},
  note = {Publication status: Published}
}

@article{BackhausB2004Conjointanalytische,
  author = {K Backhaus and L Brzoska},
  title = {Conjointanalytische Präferenzmessungen zur Prognose von Preisreaktionen},
  journal = {DBW},
  year = {2004},
  volume = {64},
  number = {1},
  pages = {39--57},
  note = {Publication status: Published}
}

@article{MeffertBKK2003Direktmarketing,
  author = {H Meffert and K Backhaus and S Klein and M Krafft},
  title = {Direktmarketing in der wissenschaftlichen Diskussion in Deutschland und den USA},
  journal = {dm-compact},
  year = {2003},
  volume = {1},
  number = {1},
  pages = {8--13},
  note = {Publication status: Published}
}

@article{BackhausMO2002BusinessToBusiness,
  author = {K Backhaus and K Mühlfeld and D Okoye},
  title = {Business-to-Business Marketing Textbooks: A Comparative Review},
  journal = {Journal for Business-to-Business Marketing},
  year = {2002},
  volume = {9},
  number = {4},
  pages = {27--64},
  note = {Publication status: Published}
}

@article{BackhausMO2002AReplyToThe,
  author = {K Backhaus and K Mühlfeld and D Okoye},
  title = {A Reply to the Commentaries on "Business-to-Business Marketing Textbooks: A Comparative Review"},
  journal = {Journal for Business-to-Business Marketing},
  year = {2002},
  volume = {9},
  number = {4},
  pages = {109--122},
  note = {Publication status: Published}
}

@article{BackhausB2001TheImpactOf,
  author = {K Backhaus and M Bauer},
  title = {The Impact of Critical Incidents on Customer Satisfaction in Business-to-Business Relationships},
  journal = {Journal of Business-to-Business Marketing},
  year = {2001},
  volume = {8},
  number = {1},
  pages = {25--54},
  note = {Publication status: Published}
}

@article{BackhausVDM2001ConsumerPerspectives,
  author = {K Backhaus and J {van Doorn} and K Mühlfeld},
  title = {Consumer Perspectives on Standardization in International Advertising: A Student Sample},
  journal = {Journal of Advertising Research},
  year = {2001},
  volume = {41},
  number = {5},
  pages = {53--61},
  note = {Publication status: Published}
}

@article{BackhausKW2000WenigerWettbewerbsverzerrungen,
  author = {K Backhaus and T Köhl and H Werthschulte},
  title = {Weniger Wettbewerbsverzerrungen durch Vereinheitlichung der staatlichen Exportkreditversicherungssysteme},
  journal = {ZfB},
  year = {2000},
  volume = {70},
  number = {7 --- 8},
  pages = {827--841},
  note = {Publication status: Published}
}

@article{BackhausB1999TheParadox,
  author = {K Backhaus and J Büschken},
  title = {The Paradox of Unsatisfying but Stable Relationsships --- A Look at a German Car Supplier},
  journal = {Journal of Business Research},
  year = {1999},
  volume = {46},
  number = {3},
  pages = {245--257},
  note = {Publication status: Published}
}

@article{BackhausG1997DieBeschleunigung,
  author = {K Backhaus and K Gruner},
  title = {Die Beschleunigung von Produktlebenszyklen --- eine Analyse unter Laborbedin­gungen},
  journal = {ZfB-Ergänzungsheft},
  year = {1997},
  number = {1},
  pages = {157--187},
  note = {Publication status: Published}
}

@article{BackhausF1996AufDemWegZur,
  author = {K Backhaus and S Funke},
  title = {Auf dem Weg zur fixkostenintensiven Unternehmung?},
  journal = {ZfbF},
  year = {1996},
  volume = {48},
  number = {2},
  pages = {95--129},
  note = {Publication status: Published}
}

@article{Backhaus1995DieExamensklausur,
  author = {K Backhaus},
  title = {Die Examensklausur aus der Betriebswirtschaftslehre},
  journal = {WISU},
  year = {1995},
  volume = {24},
  number = {8/9},
  pages = {702--705},
  note = {Publication status: Published}
}

@article{BackhausA1995Institutionenoekonomische,
  author = {K Backhaus and D Aufderheide},
  title = {Institutionenökonomische Fundierung des Marketing: Der Geschäftstypenansatz},
  journal = {ZfbF-Sonderheft},
  year = {1995},
  number = {35},
  pages = {43--60},
  note = {Publication status: Published}
}

@article{BackhausH1994DieTriadeAls,
  author = {K Backhaus and J Hilker},
  title = {Die Triade als Absatzmarkt des deutschen Maschinenbaus},
  journal = {DBW},
  year = {1994},
  volume = {54},
  number = {2},
  pages = {175--192},
  note = {Publication status: Published}
}

@article{BackhausS1993Produktdifferenzierung,
  author = {K Backhaus and G-M Späth},
  title = {Produktdifferenzierung vs. Diversifikation bei Beratungsleistungen von Wirtschaftsprüfern},
  journal = {DBW},
  year = {1993},
  volume = {53},
  number = {3},
  pages = {435--436},
  note = {Publication status: Published}
}

@article{Backhaus1992Investitionsguetermarketing,
  author = {K Backhaus},
  title = {Investitionsgütermarketing --- Theorieloses Konzept mit Allgemeingültigkeitsanspruch?},
  journal = {Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung (zfbf)},
  year = {1992},
  volume = {44},
  number = {9},
  pages = {771--791},
  note = {Publication status: Published}
}

@article{Backhaus1992Risikomanagement,
  author = {K Backhaus},
  title = {Risikomanagement bei technischen Großsystemen: Der Fall "Transrapid"},
  journal = {DBW},
  year = {1992},
  volume = {52},
  number = {3},
  pages = {421--424},
  note = {Publication status: Published}
}

@article{BackhausS1992Unternehmensberatung,
  author = {K Backhaus and G-M Späth},
  title = {Unternehmensberatung durch Wirtschaftsprüfer --- eine sortimentspolitische Grundsatzentscheidung},
  journal = {DBW},
  year = {1992},
  volume = {52},
  number = {6},
  pages = {761--776},
  note = {Publication status: Published}
}

@article{Backhaus1989Strategien,
  author = {K Backhaus},
  title = {Strategien auf sich verändernden Weltmärkten --- Chancen und Risiken},
  journal = {DBW},
  year = {1989},
  volume = {49},
  number = {4},
  pages = {465--481},
  note = {Publication status: Published}
}

@article{BackhausM1988Korrespondenzanalyse,
  author = {K Backhaus and M Meyer},
  title = {Korrespondenzanalyse --- Ein vernachlässigtes Analyseverfahren nicht metrischer Daten in der Marketing-Forschung},
  journal = {ZFP},
  year = {1988},
  volume = {10},
  number = {4},
  pages = {295--307},
  note = {Publication status: Published}
}

@article{BackhausM1986AnsaetzeZur,
  author = {K Backhaus and M Meyer},
  title = {Ansätze zur Beurteilung von Länderrisiken},
  journal = {Langfristiges Anlagengeschäft --- Risiko-Management und Controlling, ZfbF-Sonderheft},
  year = {1986},
  number = {20},
  pages = {39--59},
  note = {Publication status: Published}
}

@article{BackhausK1985Behavioral,
  author = {K Backhaus and F-K Koch},
  title = {Behavioral Industrial Marketing Research in Germany and the USA --- A Comparison},
  journal = {Journal of Business Research},
  year = {1985},
  volume = {13},
  number = {5},
  pages = {107--113},
  note = {Publication status: Published}
}

@article{BackhausMS1985UsingVoice,
  author = {K Backhaus and M Meyer and AM Stockert},
  title = {Using Voice Analysis for Analyzing Bargaining Processes in Industrial Marketing},
  journal = {Journal of Business Research},
  year = {1985},
  volume = {13},
  number = {5},
  pages = {130--142},
  note = {Publication status: Published}
}

@article{BackhausM1984Auswirkungen,
  author = {K Backhaus and W Molter},
  title = {Auswirkungen verwirkter Pönale --- Finanzielle Konsequenzen alternativer interner Haftungsregelungen bei konsortial errichteten Industrieanlagen},
  journal = {ZfbF},
  year = {1984},
  volume = {36},
  number = {3},
  pages = {183--199},
  note = {Publication status: Published}
}

@article{BackhausW1984DieAnwendung,
  author = {K Backhaus and R Weiber},
  title = {Die Anwendung multivariater Analysemethoden in der Marktforschung --- Ein Überblick},
  journal = {WISU},
  year = {1984},
  volume = {12},
  number = {10},
  pages = {457--462},
  note = {Publication status: Published}
}

@article{BackhausM1983Finanzierungskosten,
  author = {K Backhaus and W Molter},
  title = {Finanzierungskosten im Anlagengeschäft --- Kalkulation mit Hilfe von Standardformeln?},
  journal = {ZfbF-Kontaktstudium},
  year = {1983},
  volume = {35},
  number = {11 --- 12},
  pages = {1078--1093},
  note = {Publication status: Published}
}

@article{BackhausVK1983DieStimmfrequenz,
  author = {K Backhaus and B Vollmer and M Kleinschmidt},
  title = {Die Stimmfrequenz --- ein erfolgversprechender Aktivierungsindikator bei der Analyse von Verhandlungsprozessen im Investitionsgüter-Marketing},
  journal = {ZFP},
  year = {1983},
  volume = {4},
  number = {2},
  pages = {113--121},
  note = {Publication status: Published}
}

@article{BackhausS1981Indikatorprognosen,
  author = {K Backhaus and W Simon},
  title = {Indikatorprognosen im Investitionsgüter-Marketing},
  journal = {DBW},
  year = {1981},
  volume = {41},
  number = {3},
  pages = {419--431},
  note = {Publication status: Published}
}

@article{Backhaus1980DieGewinnrealisation,
  author = {K Backhaus},
  title = {Die Gewinnrealisation bei mehrperiodigen Liefer- und Leistungsverträgen in der Aktienbilanz},
  journal = {ZfbF},
  year = {1980},
  volume = {32},
  pages = {347--360},
  note = {Publication status: Published}
}

@article{Backhaus1979Preisgleitklauseln,
  author = {K Backhaus},
  title = {Preisgleitklauseln als risikopolitisches Instrument bei langfristigen Fertigungs- und Absatzprozessen},
  journal = {ZfbF-Kontaktstudium},
  year = {1979},
  volume = {31},
  pages = {3--11},
  note = {Publication status: Published}
}

@article{ArltB1977EinVertriebsinformationssystem,
  author = {V Arlt and K Backhaus},
  title = {Ein Vertriebsinformationssystem für das Anlagengeschäft},
  journal = {ZfbF-Kontaktstudium},
  year = {1977},
  volume = {29},
  number = {2},
  pages = {31--38},
  note = {Publication status: Published}
}

@article{BackhausWM1977SellingToThe,
  author = {K Backhaus and DT Wilson and HL Mathews},
  title = {Selling to the Computer Assisted Buyer},
  journal = {Industrial Marketing Management},
  year = {1977},
  volume = {6},
  number = {4},
  pages = {307--315},
  note = {Publication status: Published}
}

@article{BackhausP1977DieFallstudie,
  author = {Klaus Backhaus and Wulff Plinke},
  title = {Die Fallstudie im Kooperationsfeld von Hochschule und Praxis},
  journal = {DBW},
  year = {1977},
  volume = {37},
  number = {4},
  pages = {615--619},
  note = {Publication status: Published}
}

@article{EngelhardtBG1977InvestitionsgueterMarketing,
  author = {WH Engelhardt and K Backhaus and B Günter},
  title = {Investitionsgüter-Marketing --- Eine kritische Bestandsaufnahme und Ansatzpunkte zur Weiterentwicklung},
  journal = {ZfB},
  year = {1977},
  volume = {47},
  pages = {153--166},
  note = {Publication status: Published}
}

@article{BackhausG1976APhaseDifferentiated,
  author = {K Backhaus and B Günter},
  title = {A Phase-Differentiated Interaction Approach to Industrial Marketing Decisions},
  journal = {Industrial Marketing Management},
  year = {1976},
  volume = {5},
  number = {4},
  pages = {255--270},
  note = {Publication status: Published}
}

@book{BackhausEPW2018Multivariate,
  author = {K Backhaus and B Erichson and W Plinke and R Weiber},
  title = {Multivariate Analysemethoden: Eine anwendungsorientierte Einführung},
  edition = {15},
  year = {2018},
  publisher = {Springer},
  address = {Berlin},
  note = {Publication status: Published}
}

@book{BackhausEPW2015Multivariate,
  author = {K. Backhaus and B. Erichson and W. Plinke and R Weiber},
  title = {Multivariate Analysemethoden: Eine anwendungsorientierte Einführung},
  edition = {14},
  year = {2015},
  publisher = {Springer},
  address = {Berlin},
  note = {Publication status: Published}
}

@book{BackhausEW2015Fortgeschrittene,
  author = {K. Backhaus and B. Erichson and R Weiber},
  title = {Fortgeschrittene multivariate Analysemethoden: eine anwendungsorientierte Einführung.},
  edition = {3},
  year = {2015},
  publisher = {Springer},
  address = {Berlin},
  note = {Publication status: Published}
}

@book{BackhausV2015HandbuchBusinessToBusinessMarketing,
  author = {Klaus Backhaus and Markus Voeth},
  title = {Handbuch Business-to-Business-Marketing},
  edition = {2},
  year = {2015},
  publisher = {Springer},
  address = {Berlin},
  note = {Publication status: Published}
}

@book{BackhausHVW2010Allgemeine,
  author = {K Backhaus and U Herbst and M Voeth and R Wilken},
  title = {Allgemeine Betriebswirtschaftslehre --- Koordination betrieblicher Entscheidungen: Die Fallstudie Peter Pollmann},
  year = {2010},
  publisher = {Springer Verlag},
  address = {Heidelberg},
  note = {Publication status: Published}
}

@book{BackhausV2010Industrieguetermarketing,
  author = {K Backhaus and M Voeth},
  title = {Industriegütermarketing},
  edition = {9. überarbeitete Aufl.},
  year = {2010},
  publisher = {Vahlen Verlag},
  address = {München},
  note = {Publication status: Published}
}

@book{BackhausBBFKMSW2010Vermarktung,
  author = {Klaus Backhaus and Jörg Becker and Daniel Beverungen and Margarethe Frohs and Ralf Knackstedt and Oliver Müller and Michael Steiner and Matthias Weddeling},
  title = {Vermarktung hybrider Leistungsbündel --- Das ServPay Konzept},
  year = {2010},
  publisher = {Springer},
  address = {Berlin, Heidelberg},
  isbn = {978-3642128295},
  note = {Publication status: Published}
}

@book{BackhausEPW2010Multivariate,
  author = {Klaus Backhaus and Bernd Erichson and Wulff Plinke and Rolf Weiber},
  title = {Multivariate Analysemethoden --- Eine anwendungsorientierte Einführung},
  edition = {13., überarbeitete Aufl.},
  year = {2010},
  publisher = {Springer Verlag},
  address = {Berlin et al.},
  note = {Publication status: Published}
}

@book{BackhausEW2010Fortgeschrittene,
  author = {Klaus Backhaus and Bernd Erichson and Rolf Weiber},
  title = {Fortgeschrittene Multivariate Analysemethoden --- Eine anwendungsorientierte Einführung},
  edition = {1. Auflage},
  year = {2010},
  publisher = {Springer Verlag},
  address = {Berlin et al.},
  note = {Publication status: Published}
}

@book{BackhausV2010Internationales,
  author = {Klaus Backhaus and Markus Voeth},
  title = {Internationales Marketing},
  edition = {6. Aufl.},
  year = {2010},
  publisher = {Schäffer Poeschel Verlag},
  address = {Stuttgart},
  note = {Publication status: Published}
}

@book{BackhausS2009Strategisches,
  author = {K Backhaus and H Schneider},
  title = {Strategisches Marketing},
  year = {2009},
  publisher = {Schäffer-Poeschel Verlag},
  address = {Stuttgart},
  note = {Publication status: Published}
}

@book{BackhausV2009HandbuchIndustrieguetermarketing,
  author = {K Backhaus and M Voeth},
  title = {Handbuch Industriegütermarketing: Strategien --- Instrumente --- Anwendungen},
  edition = {9},
  year = {2009},
  publisher = {Gabler Verlag},
  address = {Wiesbaden},
  note = {Publication status: Published}
}

@book{BackhausEPW2008Multivariate,
  author = {K Backhaus and B Erichson and W Plinke and R Weiber},
  title = {Multivariate Analysemethoden: Eine anwendungsorientierte Einführung},
  year = {2008},
  publisher = {Springer Verlag},
  address = {Heidelberg},
  isbn = {3540850449},
  note = {Publication status: Published}
}

@book{BackhausBV2005International,
  author = {K Backhaus and J Büschken and M Voeth},
  title = {International Marketing},
  year = {2005},
  publisher = {Palgrave Macmillan},
  address = {New York},
  note = {Publication status: Published}
}

@book{BackhausVSW2005IndustrieIn,
  author = {K Backhaus and U {van Suntum} and W Woyke},
  title = {Industrie in Münster --- Entwicklung und Zukunftsperspektiven},
  series = {Schriftenreihe Materialien zum Siedlungs- und Wohnungswesen},
  volume = {40},
  year = {2005},
  publisher = {},
  note = {Publication status: Published}
}

@book{KlausUWCCS2005IndustrieIn,
  author = {Backhaus Klaus and van Suntum Ulrich and Woyke Wichert and Braun Christian and Dorenkamp Christian and Pastoors Sven},
  title = {Industrie in Münster --- Entwicklung und Zukunftsperspektiven},
  series = {Materialien zum Siedlungs- und Wohnungswesen},
  volume = {40},
  year = {2005},
  publisher = {unbekannt --- n.a. --- unknown},
  address = {Münster},
  isbn = {3-9810153-0-4},
  note = {Publication status: Published}
}

@book{AdamBTV2003Allgemeine,
  author = {D Adam and K Backhaus and U Thonemann and M Voeth},
  title = {Allgemeine Betriebswirtschaftslehre --- Koordination betrieblicher Entscheidungen: Die Fallstudie Peter Pollmann},
  year = {2003},
  publisher = {Springer Verlag},
  address = {Berlin, Heidelberg},
  note = {Publication status: Published}
}

@book{BackhausBV2003Internationales,
  author = {K Backhaus and J Büschken and M Voeth},
  title = {Internationales Marketing},
  year = {2003},
  publisher = {Schäffer-Poeschel Verlag},
  address = {Stuttgart},
  note = {Publication status: Published}
}

@book{BackhausBPV2002ITBasierte,
  author = {K Backhaus and M Bieling and F Possmeier and M Voeth},
  title = {IT-basierte Dienstleistungen --- Zukunftsfähigkeit ländlicher Regionen},
  year = {2002},
  publisher = {LIT Verlag},
  address = {Münster},
  note = {Publication status: Published}
}

@book{AdamBBDJVW1998Allgemeine,
  author = {D Adam and K Backhaus and M Bauer and A Dinge and U Johannwille and M Voeth and M Welker},
  title = {Allgemeine Betriebswirtschaftslehre --- Koordination betrieblicher Entscheidungen: Die Fallstudie Peter Pollmann},
  year = {1998},
  publisher = {Springer Verlag},
  address = {Berlin},
  note = {Publication status: Published}
}

@book{BackhausSV1998WasBringtDer,
  author = {K Backhaus and E Stadie and M Voeth},
  title = {Was bringt der Wettbewerb im Telekommunikationsmarkt? Erste Erfahrungen aus dem liberalisierten Markt},
  year = {1998},
  publisher = {LIT Verlag},
  address = {Münster},
  note = {Publication status: Published}
}

@book{BackhausSV1997Standortfaktor,
  author = {K Backhaus and E Stadie and M Voeth},
  title = {Standortfaktor Telekommunikation und Multimedia: Ein Handlungskonzept für ländliche Regionen am Beispiel des Münsterlandes},
  year = {1997},
  publisher = {LIT Verlag},
  address = {Münster},
  note = {Publication status: Published}
}

@book{BackhausV1997Stadtinformationssysteme,
  author = {K Backhaus and M Voeth},
  title = {Stadtinformationssysteme: Ergebnisse einer Akzeptanzuntersuchung bei Privathaushalten in Muenster (Westf.)},
  year = {1997},
  publisher = {LIT Verlag},
  address = {Münster},
  note = {Publication status: Published}
}

@book{BackhausWLGH1996Betriebliche,
  author = {K Backhaus and M Welker and S Lamers and  S Gaida and G Hawixbrock},
  title = {Betriebliche Entscheidungsinterdependenzen --- die Fallstudie Peter Pollmann Pumpen AG},
  year = {1996},
  publisher = {Springer Verlag},
  address = {Berlin},
  note = {Publication status: Published}
}

@book{BackhausAS1994MarketingFuer,
  author = {K Backhaus and D Aufderheide and G-M Späth},
  title = {Marketing für Systemtechnologien},
  year = {1994},
  publisher = {Schäffer-Poeschel Verlag},
  address = {Stuttgart},
  note = {Publication status: Published}
}

@book{BackhausAH1991DeutschDeutsche,
  author = {K Backhaus and G Aßmann and J Hilker},
  title = {Deutsch-deutsche Unternehmen --- ein unternehmenskulturelles Anpassungsproblem},
  year = {1991},
  publisher = {Schäffer-Poeschel Verlag},
  address = {Stuttgart},
  note = {Publication status: Published}
}

@book{Backhaus1990DasMaerchen,
  author = {K Backhaus},
  title = {Das Märchen vom Marketing},
  year = {1990},
  publisher = {Schäffer-Poeschel Verlag},
  address = {Stuttgart},
  note = {Publication status: Published}
}

@book{BackhausHM1989EineMarketingkonzeption,
  author = {K Backhaus and J Hilker and M Meyer},
  title = {Eine Marketingkonzeption für den grenzüberschreitenden Güterfernverkehr der Deutschen Bundesbahn --- Die Relation Rhein/Ruhr-Paris},
  year = {1989},
  publisher = {},
  address = {Bonn},
  note = {Publication status: Published}
}

@book{BackhausW1989Entwicklung,
  author = {K Backhaus and R Weiber},
  title = {Entwicklung einer Marketing-Konzeption mit SPSS-PC+},
  year = {1989},
  publisher = {Springer Verlag},
  address = {Berlin},
  note = {Publication status: Published}
}

@book{BackhausP1986Rechtseinfluesse,
  author = {K Backhaus and W Plinke},
  title = {Rechtseinflüsse auf betriebswirtschaftliche Entscheidungen --- Ein Lehrbuch zur Allgemeinen Betriebswirtschaftslehre},
  year = {1986},
  publisher = {Kohlhammer Verlag},
  address = {Stuttgart},
  note = {Publication status: Published}
}

@book{Backhaus1979Fertigungsprogrammplanung,
  author = {K Backhaus},
  title = {Fertigungsprogrammplanung},
  year = {1979},
  publisher = {Schäffer-Poeschel Verlag},
  address = {Stuttgart},
  note = {Publication status: Published}
}

@book{Backhaus1977Fallstudien,
  author = {K Backhaus},
  title = {Fallstudien zum Investitionsgüter-Marketing},
  year = {1977},
  publisher = {Vahlen Verlag},
  address = {München},
  note = {Publication status: Published}
}

@inproceedings{BackhausKMP2018Szenarioanalyse,
  author = {K Backhaus and U König and S Mohr and T Paulsen},
  title = {Szenarioanalyse --- Verbesserungen aus der Münsteraner Effizienz-Werkstatt},
  booktitle = {Vorausschau und Technologieplanung},
  pages = {261--287},
  series = {HNI-Verlagsschriftenreihe},
  volume = {385},
  editor = {J Gausemeier},
  year = {2018},
  publisher = {HNI Heinz Nixdorf Institut Universität Paderborn},
  address = {Berlin},
  note = {Publication status: Published}
}

@inproceedings{BackhausKR2014FuturePerspectives,
  author = {Klaus Backhaus and Hans-Jürgen Kirsch and Christina Rossinelli},
  title = {Future Perspectives on the Auditing Profession --- A Scenario Analysis},
  booktitle = {Proceedings of the World Congress of Accountants 2014},
  pages = {104--118},
  editor = {Federation of Accountants International},
  year = {2014},
  address = {Rom, Italien},
  url = {http://www.wcoa2014rome.com/media/Book-WCOA2014.pdf},
  note = {Publication status: Published}
}

@inproceedings{BackhausBBBKNW2010Produktivitaetsbenchmarking,
  author = {Klaus Backhaus and Jörg Becker and Daniel Beverungen and Ole Broeker and Ralf Knackstedt and Anna Nikula and Robert Wilken},
  title = {Produktivitätsbenchmarking als Bestandteil eines integrierten Ansatzes zur Vermarktung hybrider Leistungsbündel},
  booktitle = {40. Jahrestagung der Gesellschaft für Informatik},
  year = {2010},
  address = {Leipzig, Germany},
  note = {Publication status: Published}
}

@inproceedings{BackhausBBFMW2010Incorporating,
  author = {Klaus Backhaus and Jörg Becker and Daniel Beverungen and Margarete Frohs and Oliver Müller and Matthias Weddeling},
  title = {Incorporating Willingness-to-Pay Data into Online Recommendations for Value-Added Services},
  booktitle = {Proceedings of the 18$^{th}$ European Conference on Information Systems},
  year = {2010},
  address = {Pretoria, South Africa},
  url = {http://aisel.aisnet.org/ecis2010/119},
  note = {Publication status: Published}
}

@inproceedings{GeigerWB2010DecodingThe,
  author = {I Geiger and R Wilken and K Backhaus},
  title = {Decoding the black box: How buyer-seller relationships and power influence the cource outcomes of industrial marketing negotiations},
  booktitle = {Proceedings of the 39$^{th}$ EMAC Conference 2010},
  year = {2010},
  address = {Copenhagen, Denmark},
  note = {Publication status: Published}
}

@inproceedings{BackhausM2001StrategyShifts,
  author = {K Backhaus and K Mühlfeld},
  title = {Strategy Shifts between "Business Types" --- A Theoretical Approach on Strategy Dynamics},
  booktitle = {Proceedings of the 30$^{th}$ EMAC Conference},
  year = {2001},
  address = {Bergen},
  note = {Publication status: Published}
}

@inproceedings{BackhausB2000PriceDifferentiation,
  author = {K Backhaus and C Baumeister},
  title = {Price Differentiation and Demand Bundling},
  booktitle = {Marketing in the New Millennium, Proceedings of the 29$^{th}$ EMAC Conference},
  pages = {50},
  year = {2000},
  address = {Rotterdam},
  note = {Publication status: Published}
}

@inproceedings{BackhausSS2000TheEffectOf,
  author = {K Backhaus and E Stadie and T Schmidt},
  title = {The Effect of Stimuli Presentation on Customers` Preferences and Sales Shares for Innovative Products},
  booktitle = {Marketing in the New Millennium, Proceedings of the 29$^{th}$ EMAC Conference},
  pages = {136},
  year = {2000},
  address = {Rotterdam},
  note = {Publication status: Published}
}

@inproceedings{BackhausP1999FixeErloese,
  author = {K Backhaus and F Possmeier},
  title = {Fixe Erlöse als Reaktion auf die steigende Fixkostenintensität},
  booktitle = {Proceedings of the Tagungsband zum 14. Deutschen Controlling Congreß},
  pages = {209--225},
  year = {1999},
  address = {Düsseldorf},
  note = {Publication status: Published}
}

@inproceedings{BackhausP1999FixedRevenues,
  author = {K Backhaus and F Possmeier},
  title = {Fixed Revenues to Reduce Risk in Fixed Cost-Intensive Businesses},
  booktitle = {Marketing and Competition in the Information Age, Proceedingsof the 28$^{th}$ EMAC Conference},
  pages = {1--15},
  year = {1999},
  address = {Berlin},
  note = {Publication status: Published}
}

@inproceedings{BackhausS1999MeasuringThe,
  author = {K Backhaus and K u F Schlöder},
  title = {Measuring the Degree of Standardization in International Advertising --- a Multivariate Analysis-Based Model},
  booktitle = {Proceedings of the 28$^{th}$ EMAC Conference, Marketing and Competition in the Information Age},
  pages = {2--23},
  year = {1999},
  address = {Berlin},
  note = {Publication status: Published}
}

@inproceedings{Backhaus1996BusinessTypes,
  author = {K Backhaus},
  title = {Business Types in Business-to-Business Markets --- A Typology of Transaction Processes on the Basis of Governance Designs},
  booktitle = {Proceedings of the 12$^{th}$ International Conference on Industrial Marketing and Purchasing},
  pages = {37--80},
  year = {1996},
  note = {Publication status: Published}
}

@techreport{MatznerPBTFWLCVHBBB2015DasCrowdStromGeschaeftsmodell,
  author = {Martin Matzner and Florian Plenter and Stefan Benthaus and Lydia Todenhöfer and Sebastian Fronc and Verena Wiget and Matthias Löchte and Friedrich Chasin and Moritz {von Hoffen} and Klaus Backhaus and Jörg Becker and Margret Borchert},
  title = {Das CrowdStrom-Geschäftsmodell},
  institution = {Institut für Wirtschaftsinformatik},
  series = {Arbeitsberichte des Instituts für Wirtschaftsinformatik},
  number = {137},
  volume = {137},
  editor = {J Becker and B Hellingrath and S Klein and H Kuchen and U Müller-Funk and H Trautmann and G Vossen},
  year = {2015},
  address = {Münster},
  url = {https://www.wi.uni-muenster.de/sites/default/files/public/research/arbeitsberichte/ab137.pdf},
  note = {Publication status: Published}
}

@techreport{BackhausRV2011AnalyseDer,
  author = {K. Backhaus and M. Reinhard and Wedel J. v.},
  title = {Analyse der Auswirkungen staatlicher Exportkreditversicherungssysteme auf die Wettbewerbssituation im internationalen Anlagengeschäft},
  institution = {Förderkreis für Industriegütermarketing e.V.},
  series = {AP IAS},
  number = {50},
  volume = {50},
  year = {2011},
  address = {Münster},
  note = {Publication status: Published}
}

@techreport{BackhausAN2010ResponseStyles,
  author = {K Backhaus and P Auer and H Neun},
  title = {Response Styles in internationalen B2B-Befragungen --- Eine empirische Analyse},
  institution = {},
  series = {Arbeitspapiere des Betriebswirtschaftlichen Instituts für Anlagen und Systemtechnologien},
  number = {49},
  volume = {49},
  year = {2010},
  address = {Münster},
  note = {Publication status: Published}
}

@techreport{BeckerBGHKKMFTV2004EuropeanResearch,
  author = {Jörg Becker and Klaus Backhaus and Heinz Lothar Grob and Thomas Hoeren and Stefan Klein and Herbert Kuchen and Ulrich Müller-Funk and Ulrich W Thonemann and Gottfied Vossen},
  title = {European Research Center for Information Systems (ERCIS) --- Gründungsveranstaltung --- Münster 12. Oktober 2004},
  institution = {ERCIS --- European Research Center for Information Systems},
  series = {Working Paper},
  number = {1},
  volume = {1},
  editor = {Research Center for Information Systems (ERCIS) European},
  year = {2004},
  address = {Münster},
  url = {https://hdl.handle.net/10419/58416},
  note = {Publication status: Published}
}

@techreport{BackhausR1995Flexibilitaet,
  author = {K Backhaus and C Reinkemeier},
  title = {Flexibilität und Kostenstrukturen von Speditionen und Verladern im Selbsteintritt --- Ergebnisse einer empirischen Analyse des Fernverkehrs},
  institution = {},
  series = {Projektberichte des Betriebswirtschaftlichen Instituts für Anlagen und Systemtechnologien},
  number = {95-4},
  volume = {95-4},
  year = {1995},
  address = {Münster},
  note = {Publication status: Published}
}

@techreport{BackhausSV1995MerkmaleDer,
  author = {K Backhaus and E Stadie and M Voeth},
  title = {Merkmale der privaten und geschäftlichen Nachfrage im Telekommunikationsmarkt Münster --- Ergebnisse einer empirischen Analyse},
  institution = {},
  series = {Projektberichte des Betriebswirtschaftlichen Instituts für Anlagen und Systemtechnologien},
  number = {95-3},
  volume = {95-3},
  year = {1995},
  address = {Münster},
  note = {Publication status: Published}
}

@techreport{BackhausS1994DieUmsetzung,
  author = {K Backhaus and S Schlüter},
  title = {Die Umsetzung der Marktorientierung in der deutschen Investitionsgüterindustrie --- Eine empirische Analyse},
  institution = {},
  series = {Projektberichte des Betriebswirtschaftlichen Instituts für Anlagen und Systemtechnologien},
  number = {94-5},
  volume = {94-5},
  year = {1994},
  address = {Münster},
  note = {Publication status: Published}
}

@techreport{BackhausG1989Strategische,
  author = {K. Backhaus and A. Gahl},
  title = {Strategische Alianzen},
  institution = {Förderkreis für Industriegütermarketing e.V.},
  series = {AP IAS},
  number = {11},
  volume = {11},
  year = {1989},
  address = {Münster},
  note = {Publication status: Published}
}

@book{BackhausH2007MarkenImInternet,
  editor = {Klaus Backhaus and Thomas Hoeren},
  title = {Marken im Internet --- Herausforderungen und rechtliche Grenzen für das Marketing},
  series = {Reihe Internetökonomie},
  volume = {2},
  year = {2007},
  publisher = {Vahlen},
  address = {München},
  isbn = {978-3-8006-3443-9},
  note = {Publication status: Published}
}

@book{BackhausW1986Industrial,
  editor = {K Backhaus and DT Wilson},
  title = {Industrial Marketing --- A German-American Perspective},
  year = {1986},
  publisher = {Springer Verlag},
  address = {Berlin, New York},
  isbn = {3540161147},
  note = {Publication status: Published}
}

@techreport{Backhaus2006VomKundenvorteil,
  author = {K Backhaus},
  title = {Vom Kundenvorteil über die Value Proposition zum KKV},
  institution = {},
  volume = {23},
  number = {3},
  volume = {23},
  number = {3},
  year = {2006},
  note = {Publication status: Published}
}

@techreport{Backhaus2006ImWeb20Wird,
  author = {K Backhaus},
  title = {Im Web 2.0 wird alles besser …},
  institution = {},
  number = {3},
  number = {3},
  year = {2006},
  note = {Publication status: Published}
}

@techreport{Backhaus2004DieAkzeptanz,
  author = {K Backhaus},
  title = {Die Akzeptanz von Schienengüter-Verkehrsleistungen},
  institution = {Verlag Schöningh},
  series = {Symposium „Transportsysteme und Verkehrspolitik“: Nordrhein-Westfälische Akademie der Wissenschaften, Vorträge},
  year = {2004},
  note = {Publication status: Published}
}

@techreport{BackhausMEB2003SelbstUnd,
  author = {K Backhaus and H Meffert and M Eschweiler and M Bongartz},
  title = {Selbst- und Fremdbild der Wirtschaftsprüfer --- Empirische Befunde zur Positionierung des Wirtschaftsprüfers in der Öffentlichkeit},
  institution = {},
  volume = {56},
  number = {12},
  volume = {56},
  number = {12},
  year = {2003},
  note = {Publication status: Published}
}

@techreport{BackhausB2002Internationalisierung,
  author = {K Backhaus and M Bieling},
  title = {Internationalisierung und Markenführung --- Ausgestaltung des Übergangs von nationalen zu internationalen Marken},
  institution = {},
  volume = {19},
  number = {4},
  volume = {19},
  number = {4},
  year = {2002},
  note = {Publication status: Published}
}

@techreport{Backhaus2001Gefaehrliche,
  author = {K Backhaus},
  title = {Gefährliche Barrieren},
  institution = {},
  volume = {2001},
  number = {Mai},
  volume = {2001},
  number = {Mai},
  year = {2001},
  note = {Publication status: Published}
}

@techreport{Backhaus2000Risikofaktor,
  author = {K Backhaus},
  title = {Risikofaktor Mensch},
  institution = {},
  volume = {2000},
  number = {Juni},
  volume = {2000},
  number = {Juni},
  year = {2000},
  note = {Publication status: Published}
}

@techreport{BackhausV2000QuoVadisECommerce,
  author = {K Backhaus and M Voeth},
  title = {Quo vadis „E-Commerce“?},
  institution = {},
  number = {September},
  number = {September},
  year = {2000},
  note = {Publication status: Published}
}

@techreport{Backhaus1999Fixkostenfalle,
  author = {K Backhaus},
  title = {Fixkostenfalle},
  institution = {},
  number = {1},
  number = {1},
  year = {1999},
  note = {Publication status: Published}
}

@techreport{Backhaus1999Fixkostenfalle,
  author = {K Backhaus},
  title = {Fixkostenfalle},
  institution = {},
  number = {1},
  number = {1},
  year = {1999},
  note = {Publication status: Published}
}

@techreport{Backhaus1998Betriebswirtschaftliche,
  author = {K Backhaus},
  title = {Betriebswirtschaftliche Vereinigungen --- Ihre Bedeutung für die Verbreitung öko­nomischen Gedankenguts},
  institution = {},
  volume = {27},
  number = {10},
  volume = {27},
  number = {10},
  year = {1998},
  note = {Publication status: Published}
}

@techreport{Backhaus1998Industrial,
  author = {K Backhaus},
  title = {Industrial Marketing: A German View},
  institution = {},
  volume = {15},
  number = {4},
  volume = {15},
  number = {4},
  year = {1998},
  note = {Publication status: Published}
}

@techreport{Backhaus1998VonKundenUnd,
  author = {K Backhaus},
  title = {Von Kunden und Kosten},
  institution = {},
  volume = {1998},
  number = {Juni},
  volume = {1998},
  number = {Juni},
  year = {1998},
  note = {Publication status: Published}
}

@techreport{Backhaus1997Koordinieren,
  author = {K Backhaus},
  title = {Koordinieren und intensivieren},
  institution = {},
  volume = {52},
  number = {11},
  volume = {52},
  number = {11},
  year = {1997},
  note = {Publication status: Published}
}

@techreport{Backhaus1997LobDerLangsamkeit,
  author = {K Backhaus},
  title = {Lob der Langsamkeit},
  institution = {},
  volume = {1997},
  number = {November},
  volume = {1997},
  number = {November},
  year = {1997},
  note = {Publication status: Published}
}

@techreport{Backhaus1996KeinAnlass,
  author = {K Backhaus},
  title = {Kein Anlaß zur Euphorie! Marktanforderungen nach Verabschiedung des TK-Gesetzes},
  institution = {},
  number = {August},
  number = {August},
  year = {1996},
  note = {Publication status: Published}
}

@techreport{Backhaus1996KompetenzAls,
  author = {K Backhaus},
  title = {Kompetenz als zentrale Marketingherausforderung im GIS-Markt},
  institution = {},
  volume = {9},
  number = {4},
  volume = {9},
  number = {4},
  year = {1996},
  note = {Publication status: Published}
}

@techreport{Backhaus1996Marketing,
  author = {K Backhaus},
  title = {Marketing: Shared Value oder Abteilung im Unternehmen?},
  institution = {},
  number = {1},
  number = {1},
  year = {1996},
  note = {Publication status: Published}
}

@techreport{BackhausF1996Managementherausforderungen,
  author = {K Backhaus and S Funke},
  title = {Managementherausforderungen fixkostenintensiver Unternehmen},
  institution = {},
  volume = {40},
  number = {2},
  volume = {40},
  number = {2},
  year = {1996},
  note = {Publication status: Published}
}

@techreport{Backhaus1995WarnungVor,
  author = {K Backhaus},
  title = {Warnung vor der Tempofalle},
  institution = {},
  number = {3},
  number = {3},
  year = {1995},
  note = {Publication status: Published}
}

@techreport{Backhaus1995Fuehrungsstrukturen,
  author = {K Backhaus},
  title = {Führungsstrukturen in der deutschen Investitionsgüterindustrie},
  institution = {},
  series = {Jahresbericht 1994 des Fachverbandes Dampfkessel-, Behälter- und Rohrleitungsbau e.V. (FDBR)},
  year = {1995},
  address = {Düsseldorf},
  note = {Publication status: Published}
}

@techreport{BackhausB1995Kundenbindung,
  author = {K Backhaus and J Büschken},
  title = {Kundenbindung --- kein Freibrief für Gängeleien},
  institution = {},
  number = {Special 20/95},
  number = {Special 20/95},
  year = {1995},
  note = {Publication status: Published}
}

@techreport{BackhausRV1995WasMarketing,
  author = {K Backhaus and C Reinkemeier and M Voeth},
  title = {Was Marketing zur Marktöffnung im GIS-Markt beitragen kann,},
  institution = {},
  volume = {8},
  number = {6},
  volume = {8},
  number = {6},
  year = {1995},
  note = {Publication status: Published}
}

@techreport{BackhausS1995JointMarketing,
  author = {K Backhaus and G-M Späth},
  title = {Joint Marketing auf Telekommunikationsmärkten},
  institution = {},
  volume = {12},
  number = {1},
  volume = {12},
  number = {1},
  year = {1995},
  note = {Publication status: Published}
}

@techreport{Backhaus1994WenigerReden,
  author = {K Backhaus},
  title = {Weniger reden, mehr tun},
  institution = {},
  number = {8},
  number = {8},
  year = {1994},
  note = {Publication status: Published}
}

@techreport{Backhaus1994NeueHerausforderungen,
  author = {K Backhaus},
  title = {Neue Herausforderungen},
  institution = {},
  number = {33},
  number = {33},
  year = {1994},
  note = {Publication status: Published}
}

@techreport{Backhaus1994AufrufZumUmsturz,
  author = {K Backhaus},
  title = {Aufruf zum Umsturz},
  institution = {},
  volume = {1994},
  number = {Dezember},
  volume = {1994},
  number = {Dezember},
  year = {1994},
  note = {Publication status: Published}
}

@techreport{BackhausF1994Fixkostenintensitaet,
  author = {K Backhaus and S Funke},
  title = {Fixkostenintensität und Kostenstrukturmanagement},
  institution = {},
  number = {3},
  number = {3},
  year = {1994},
  note = {Publication status: Published}
}

@techreport{Backhaus1993Investitionsguetermarketing,
  author = {K Backhaus},
  title = {Investitionsgütermarketing --- Antworten auf neue Marktanforderungen},
  institution = {},
  volume = {36},
  number = {2},
  volume = {36},
  number = {2},
  year = {1993},
  note = {Publication status: Published}
}

@techreport{Backhaus1993MarketingEndlich,
  author = {K Backhaus},
  title = {Marketing endlich realisieren},
  institution = {},
  volume = {36},
  number = {Sondernummer Oktober},
  volume = {36},
  number = {Sondernummer Oktober},
  year = {1993},
  note = {Publication status: Published}
}

@techreport{BackhausM1993Strategische,
  author = {K Backhaus and M Meyer},
  title = {Strategische Allianzen und strategische Netzwerke},
  institution = {},
  volume = {22},
  number = {7},
  volume = {22},
  number = {7},
  year = {1993},
  note = {Publication status: Published}
}

@techreport{BackhausS1993HochgeschwindigkeitsNetze,
  author = {K Backhaus and G-M Späth},
  title = {Hochgeschwindigkeits-Netze sind aus Anwendersicht unumgänglich},
  institution = {},
  number = {6},
  number = {6},
  year = {1993},
  note = {Publication status: Published}
}

@techreport{BackhausSM1993ComputerAided,
  author = {K Backhaus and G-M Späth and S Mödder},
  title = {Computer-Aided Marketing bei Investitionsgütern --- Mit IuK-Systemen zu mehr Kundenorientierung},
  institution = {},
  number = {3},
  number = {3},
  year = {1993},
  note = {Publication status: Published}
}

@techreport{BackhausSZ1993HighSpeedCommunicationFuture,
  author = {K Backhaus and G-M Späth and W Zitzen},
  title = {High-speed communication-future needs surveyed},
  institution = {},
  volume = {16},
  number = {2},
  volume = {16},
  number = {2},
  year = {1993},
  note = {Publication status: Published}
}

@techreport{Backhaus1992AnsaetzeZur,
  author = {K Backhaus},
  title = {Ansätze zur marktorientierten Gestaltung des Angebots der deutschen Bundesbahn im Güterfernverkehr},
  institution = {},
  number = {20.03.1992},
  number = {20.03.1992},
  year = {1992},
  note = {Publication status: Published}
}

@techreport{Backhaus1992Systemgeschaefte,
  author = {K Backhaus},
  title = {Systemgeschäfte verändern Marktprozesse},
  institution = {},
  volume = {35},
  number = {8},
  volume = {35},
  number = {8},
  year = {1992},
  note = {Publication status: Published}
}

@techreport{BackhausBEF1992Politische,
  author = {K Backhaus and J Büschken and H-J Ewers and M Fonger},
  title = {Politische Mitsprache bei den Bahn-Preisen aufgeben, Studie zum Güterverkehrsangebot der Deutschen Bundesbahn},
  institution = {},
  number = {33},
  number = {33},
  year = {1992},
  note = {Publication status: Published}
}

@techreport{Backhaus1991Investitionsguetermarketing,
  author = {K Backhaus},
  title = {Investitionsgütermarketing im Wachstumsmarkt Europa},
  institution = {},
  series = {VDI-Gesellschaft Entwicklung, Konstruktion, Vertrieb},
  number = {Der Vertrieb von Investitionsgütern im europäischen Wachstumsmarkt},
  volume = {Der Vertrieb von Investitionsgütern im europäischen Wachstumsmarkt},
  year = {1991},
  address = {Düsseldorf},
  note = {Publication status: Published}
}

@techreport{BackhausS1990Betriebswirtschaftliche,
  author = {K Backhaus and G-M Späth},
  title = {Betriebswirtschaftliche Beratung von Unternehmen durch Wirtschaftsprüfer},
  institution = {},
  volume = {43},
  number = {23/24},
  volume = {43},
  number = {23/24},
  year = {1990},
  note = {Publication status: Published}
}

@techreport{BackhausU1990Projektfinanzierung,
  author = {K Backhaus and H Uekermann},
  title = {Projektfinanzierung --- Eine Methode zur Finanzierung von Großprojekten},
  institution = {},
  volume = {19},
  number = {3},
  volume = {19},
  number = {3},
  year = {1990},
  note = {Publication status: Published}
}

@techreport{BackhausW1989Kompetenz,
  author = {K Backhaus and PA Weiss},
  title = {Kompetenz --- Die entscheidende Dimension im Marketing},
  institution = {},
  volume = {11},
  number = {3},
  volume = {11},
  number = {3},
  year = {1989},
  note = {Publication status: Published}
}

@techreport{Backhaus1987PrivateHochschulen,
  author = {K Backhaus},
  title = {Private Hochschulen --- eine Alternative im traditionellen Hochschulsystem?},
  institution = {},
  number = {4},
  number = {4},
  year = {1987},
  note = {Publication status: Published}
}

@techreport{Backhaus1987DieMachtDer,
  author = {K Backhaus},
  title = {Die Macht der Allianz},
  institution = {},
  volume = {30},
  number = {11},
  volume = {30},
  number = {11},
  year = {1987},
  note = {Publication status: Published}
}

@techreport{Backhaus1987InvestitionsgueterMarketing,
  author = {K Backhaus},
  title = {Investitionsgüter-Marketing --- Eine eigenständige Disziplin im Marketing oder Modifikation des Konsumgüter-Marketings?},
  institution = {},
  volume = {4},
  number = {1},
  volume = {4},
  number = {1},
  year = {1987},
  note = {Publication status: Published}
}

@techreport{BackhausW1987Systemtechnologien,
  author = {K Backhaus and R Weiber},
  title = {Systemtechnologien --- Herausforderung des Investitionsgütermarketing},
  institution = {},
  volume = {9},
  number = {4},
  volume = {9},
  number = {4},
  year = {1987},
  note = {Publication status: Published}
}

@techreport{BackhausW1986Marktsegmentierungsprobleme,
  author = {K Backhaus and R Weiber},
  title = {Marktsegmentierungsprobleme in sich verändernden Märkten},
  institution = {},
  series = {Wege zur Branchenspitze --- VDI-Berichte},
  number = {616},
  volume = {616},
  year = {1986},
  address = {Düsseldorf},
  note = {Publication status: Published}
}

@techreport{Backhaus1984DieBedeutung,
  author = {K Backhaus},
  title = {Die Bedeutung der Besonderheiten industrieller Einkaufsentscheidungen für das Investitionsgüter-Marketing --- Strategie zur Planung des Werbebudgets},
  institution = {v. Vogel-Verlag},
  year = {1984},
  address = {Würzburg},
  note = {Publication status: Published}
}

@techreport{BackhausH1984EinFalsches,
  author = {K Backhaus and H Hombach},
  title = {Ein falsches Signal --- Über die Erhöhung der Hermes-Gebühren},
  institution = {},
  number = {15},
  number = {15},
  year = {1984},
  note = {Publication status: Published}
}

@techreport{BackhausM1984Internationale,
  author = {K Backhaus and M Meyer},
  title = {Internationale Risiko-Barometer},
  institution = {},
  volume = {27},
  number = {10},
  volume = {27},
  number = {10},
  year = {1984},
  note = {Publication status: Published}
}

@techreport{BackhausM1984Risikomanagement,
  author = {K Backhaus and W Molter},
  title = {Risikomanagement im internationalen Großanlagenbau},
  institution = {},
  volume = {6},
  number = {2},
  volume = {6},
  number = {2},
  year = {1984},
  note = {Publication status: Published}
}

@techreport{BackhausK1983InvestitionsgueterMarketing,
  author = {K Backhaus and F-K Koch},
  title = {Investitionsgüter-Marketing --- Verhandeln statt verkaufen},
  institution = {},
  volume = {26},
  number = {6},
  volume = {26},
  number = {6},
  year = {1983},
  note = {Publication status: Published}
}

@techreport{BackhausS1981RankXerox,
  author = {K Backhaus and F Schuster},
  title = {Rank Xerox, Fallstudie und Lösungshinweise},
  institution = {},
  volume = {10},
  number = {2},
  volume = {10},
  number = {2},
  year = {1981},
  note = {Publication status: Published}
}

@techreport{BackhausS1981RankXerox,
  author = {K Backhaus and F Schuster},
  title = {Rank Xerox, Fallstudie und Lösungshinweise},
  institution = {},
  volume = {10},
  number = {4},
  volume = {10},
  number = {4},
  year = {1981},
  note = {Publication status: Published}
}

@techreport{BackhausS1980Auftragseingaenge,
  author = {K Backhaus and W Simon},
  title = {Auftragseingänge lassen sich über Anfragen und andere Frühindikatoren vorausschätzen},
  institution = {},
  number = {22.1.1980},
  number = {22.1.1980},
  year = {1980},
  note = {Publication status: Published}
}

@techreport{Backhaus1979Preisgleitklauseln,
  author = {K Backhaus},
  title = {Preisgleitklauseln aus beschaffungsorientierter Sicht},
  institution = {},
  number = {12},
  number = {12},
  year = {1979},
  note = {Publication status: Published}
}

@techreport{BackhausH1971Umstrittene,
  author = {K Backhaus and JE Harms},
  title = {Umstrittene Kontogebühren},
  institution = {},
  volume = {25},
  number = {9},
  volume = {25},
  number = {9},
  year = {1971},
  note = {Publication status: Published}
}

@article{BackhausPS2002B2BMaerkte,
  author = {K Backhaus and J Perrey and K Schröder},
  title = {B2B-Märkte --- Die Jagd auf Marken-Potenziale kann beginnen},
  journal = {Absatzwirtschaft},
  year = {2002},
  volume = {45},
  number = {11},
  pages = {48--54},
  note = {Publication status: Published}
}

@article{Backhaus2000WerKopiert,
  author = {K Backhaus},
  title = {Wer kopiert, verliert},
  journal = {Manager Magazin},
  year = {2000},
  number = {März},
  pages = {149--149},
  note = {Publication status: Published}
}

@article{Backhaus2000VerlorenIm,
  author = {K Backhaus},
  title = {Verloren im Preisdickicht},
  journal = {Manager Magazin},
  year = {2000},
  number = {Oktober},
  pages = {117--117},
  note = {Publication status: Published}
}

@article{Backhaus2000VielPapier,
  author = {K Backhaus},
  title = {Viel Papier, wenig Wissen},
  journal = {Manager Magazin},
  year = {2000},
  number = {Dezember},
  pages = {253--253},
  note = {Publication status: Published}
}

@article{Backhaus1999HappyEngineering,
  author = {K Backhaus},
  title = {Happy Engineering},
  journal = {Manager Magazin},
  year = {1999},
  number = {August},
  pages = {130--133},
  note = {Publication status: Published}
}

@article{Backhaus1999QuoVadisTransrapid,
  author = {K Backhaus},
  title = {Quo vadis Transrapid},
  journal = {Manager Magazin},
  year = {1999},
  number = {November},
  pages = {120--123},
  note = {Publication status: Published}
}

@article{Backhaus1998DieFixkostenfalle,
  author = {K Backhaus},
  title = {Die Fixkostenfalle},
  journal = {Manager Magazin},
  year = {1998},
  number = {März},
  pages = {134--137},
  note = {Publication status: Published}
}

@article{BackhausSZ1992FlexibleMarktalternative,
  author = {K Backhaus and G-M Späth and W Zitzen},
  title = {Flexible Marktalternative für Hochgeschwindigkeitskommunikation},
  journal = {telcom report},
  year = {1992},
  volume = {15},
  pages = {268--271},
  note = {Publication status: Published}
}

@article{BackhausW1992InvestitionsgueterStudie,
  author = {K Backhaus and R Weiber},
  title = {Investitionsgüter-Studie: Ein neues Marketing-Gefühl},
  journal = {TopBusiness},
  year = {1992},
  number = {9},
  note = {Publication status: Published}
}

@article{Backhaus1991Auswirkungen,
  author = {K Backhaus},
  title = {Auswirkungen kurzer Lebenszyklen bei High-Tech-Produkten},
  journal = {Thexis},
  year = {1991},
  volume = {8},
  number = {6},
  pages = {11--13},
  note = {Publication status: Published}
}

@article{MeffertBH1991ThesenZumMarketing,
  author = {H Meffert and K Backhaus and J Hensmann},
  title = {Thesen zum Marketing im Europäischen Binnenmarkt --- ein Ausblick},
  journal = {Markenartikel},
  year = {1991},
  number = {10},
  pages = {447--449},
  note = {Publication status: Published}
}

@phdthesis{Backhaus1980Auftragsplanung,
  author = {K Backhaus},
  title = {Auftragsplanung im industriellen Anlagengeschäft},
  school = {Schäffer-Poeschel Verlag},
  series = {Betriebswirtschaftliche Abhandlungen},
  year = {1980},
  publisher = {Schäffer-Poeschel Verlag},
  address = {Stuttgart},
  isbn = {3791002627},
  note = {Publication status: Published}
}

@phdthesis{Backhaus1974Direktvertrieb,
  author = {K Backhaus},
  title = {Direktvertrieb in der Investitionsgüterindustrie},
  school = {Gabler},
  series = {Bochumer Beiträge zur Unternehmungsführung und Unternehmensforschung},
  volume = {16},
  year = {1974},
  publisher = {Gabler},
  address = {Wiesbaden},
  isbn = {3409365516},
  note = {Publication status: Published}
}