Preisverhandlungen im B2B-Marketing
Backhaus K, van Doorn J, Herbst U, Voeth M, Wilken R
Publication type
Research article (book contribution)
Publication status
Published
Year
2005
Book title
Pricing-Forschung in Deutschland
Start page
1
End page
15
Publisher
Wiss. Gesellschaft für Innovatives Marketing
Place
Nürnberg
Language
German