Platform adoption in system markets: The roles of preference heterogeneity and consumer expectations.
Steiner, M.; Wiegand, N.; Eggert, A.; Backhaus, K.
Publication type
Research article (journal)
Peer reviewed
Yes
Publication status
accepted / in press (not yet published)
Year
2015
Journal
International Journal of Research in Marketing
Volume
1
Language
English
ISSN
0167-8116