@article{GaussGKRS2024Regulating,
  author = {Patrick Gauß and Sonja Gensler and Michael Kortenhaus and Nadine Riedel and Andrea Schneider},
  title = {Regulating the sharing economy: The effects of day caps on short- and long-term rental markets and stakeholder outcomes},
  journal = {Journal of the Academy of Marketing Science},
  year = {2024},
  volume = {52},
  pages = {1627--1650},
  doi = {10.1007/s11747-024-01028-7},
  url = {https://link.springer.com/article/10.1007/s11747-024-01028-7},
  note = {Publication status: Published}
}

@article{GenslerOW2024ReportedAnd,
  author = {Sonja Gensler and Karlo Oehring and Thorsten Wiesel},
  title = {Reported and Communicated Shifts in Strategic Emphasis and Firm Performance},
  journal = {International Journal of Research in Marketing},
  year = {2024},
  volume = {41},
  number = {2},
  pages = {220--240},
  doi = {10.1016/j.ijresmar.2023.08.006},
  note = {Publication status: Published}
}

@article{RangaswamyG2024EditorsParting,
  author = {Arvind Rangaswamy and Sonja Gensler},
  title = {Editors’ Parting Thoughts: Retrospective and Prospective},
  journal = {Journal of Interactive Marketing},
  year = {2024},
  volume = {59},
  number = {3},
  pages = {221--230},
  doi = {10.1177/10949968241258574},
  url = {https://www.sciencedirect.com/science/article/pii/S0167811623000526?via%3Dihub},
  note = {Publication status: Published}
}

@article{LibaiGHKKK2020BraveNewWorld,
  author = {Barak --- Yakov Bart Libai and Sonja Gensler and Charles F. Hofacker and Andreas Kaplan and Kim Kötterheinrich and Eike Benjamin Kroll},
  title = {Brave New World? On AI and the Management of Customer Relationships},
  journal = {Journal of Interactive Marketing},
  year = {2020},
  volume = {51},
  number = {August},
  pages = {44--56},
  doi = {10.1016/j.intmar.2020.04.002},
  url = {https://www.sciencedirect.com/science/article/pii/S1094996820300839},
  note = {Publication status: Published}
}

@article{DeVriesGL2017EffectsOfTraditional,
  author = {Lisette {de Vries} and Sonja Gensler and Peter S.H. Leeflang},
  title = {Effects of Traditional Advertising and Social Messages on Brand-Building Metrics and Customer Acquisition},
  journal = {Journal of Marketing (J Mark)},
  year = {2017},
  volume = {81},
  number = {5},
  pages = {1--15},
  doi = {10.1509/jm.15.0178},
  url = {http://journals.ama.org/doi/10.1509/jm.15.0178?code=amma-site},
  note = {Publication status: Published}
}

@article{GenslerNV2017TheShowrooming,
  author = {Sonja Gensler and Scott A. Neslin and Peter C. Verhoef},
  title = {The Showrooming Phenomenon: It's More than Just About Price},
  journal = {Journal of Interactive Marketing},
  year = {2017},
  volume = {38},
  number = {May},
  pages = {29--43},
  url = {http://www.sciencedirect.com/science/article/pii/S1094996817300142},
  note = {Publication status: Published}
}

@article{GenslerVEFS2016ListenToYour,
  author = {S. Gensler and F. Völckner and M. Egger and K. Fischbach and D. Schoder},
  title = {Listen to Your Customers: Insights into Brand Image Using Online Consumer-Generated Product Reviews},
  journal = {International Journal of Electronic Commerce},
  year = {2016},
  volume = {20},
  number = {1},
  pages = {112--141},
  note = {Publication status: Published}
}

@article{MinnemaBGW2016ToKeepOrNot,
  author = {A Minnema and T Bijmolt and S Gensler and T Wiesel},
  title = {To Keep or Not to Keep: Effects of Online Customer Reviews on Product Returns},
  journal = {Journal of Retailing},
  year = {2016},
  volume = {92},
  number = {3},
  note = {Publication status: Published}
}

@article{MinnemaBGW2016ToKeepOrNot,
  author = {A. Minnema and T. Bijmolt and S. Gensler and T. Wiesel},
  title = {To Keep or Not to Keep: Effects of Online Customer Reviews on Product Returns},
  journal = {Journal of Retailing},
  year = {2016},
  volume = {92},
  number = {3},
  pages = {253--267},
  doi = {10.1016/j.jretai.2016.03.001},
  url = {https://www.scopus.com/inward/record.uri?partnerID=HzOxMe3b&scp=84964335798&origin=inward},
  note = {Publication status: Published}
}

@article{NeslinSJKBABEDJGSLLMETRVRVPZZ2014TheInterrelationships,
  author = { Neslin and A. S.A. Scott and  Jerath and K. Kinshuk and  Bodapati and V. A.V. Anand and  Bradlow and T. E.T. Eric and  Deighton and J. John and  Gensler and S. Sonja and  Lee and L. Leonard and  Montaguti and E. Elisa and  Telang and R. Rahul and  Venkatesan and R. Raj and  Verhoef and C. P.C. Peter and  Zhang and John Z.J. Z. and  },
  title = {The interrelationships between brand and channel choice},
  journal = {Marketing Letters},
  year = {2014},
  volume = {25},
  number = {3},
  pages = {330},
  doi = {10.1007/s11002-014-9305-2},
  note = {Publication status: Published}
}

@article{GenslerSLPSB2013ComparingMethods,
  author = { Gensler and S. Sonja and  Leeflang and S H P.S.H. Peter and  Skiera and B. Bernd and  },
  title = {Comparing methods to separate treatment from self-selection effects in an online banking setting},
  journal = {Journal of Business Research},
  year = {2013},
  volume = {66},
  number = {9},
  pages = {1278},
  doi = {10.1016/j.jbusres.2012.02.025},
  note = {Publication status: Published}
}

@article{GenslerSVFLTYWC2013ManagingBrands,
  author = { Gensler and S. Sonja and  Völckner and F. Franziska and  Liu-Thompkins and Y. Yuping and  Wiertz and C. Caroline and  },
  title = {Managing brands in the social media environment},
  journal = {Journal of Interactive Marketing},
  year = {2013},
  volume = {27},
  number = {4},
  pages = {256},
  doi = {10.1016/j.intmar.2013.09.004},
  note = {Publication status: Published}
}

@article{DeGL2012Popularity,
  author = {Vries L. De and S. Gensler and P.S.H. Leeflang},
  title = {Popularity of Brand Posts on Brand Fan Pages: An Investigation of the Effects of Social Media Marketing},
  journal = {Journal of Interactive Marketing},
  year = {2012},
  volume = {26},
  number = {2},
  pages = {91},
  doi = {10.1016/j.intmar.2012.01.003},
  note = {Publication status: Published}
}

@article{GenslerLS2012ImpactOfOnline,
  author = {S. Gensler and P. Leeflang and B. Skiera},
  title = {Impact of Online Channel Use on Customer Revenues and Costs to Serve: Considering Product Portfolios and Self-Selection},
  journal = {International Journal of Research in Marketing},
  year = {2012},
  volume = {29},
  number = {2},
  pages = {192--201},
  note = {Publication status: Published}
}

@article{GenslerSVPBM2012Understanding,
  author = { Gensler and S. Sonja and  Verhoef and C. P.C. Peter and  Böhm and M. Martin and  },
  title = {Understanding consumers' multichannel choices across the different stages of the buying process},
  journal = {Marketing Letters},
  year = {2012},
  volume = {23},
  number = {4},
  pages = {1003},
  doi = {10.1007/s11002-012-9199-9},
  note = {Publication status: Published}
}

@article{FrischmannTGS2011InfluenceOf,
  author = { Frischmann and T. Tanja and  Gensler and S. Sonja and  },
  title = {Influence of perceptual metrics on customer profitability: The mediating effect of behavioural metrics},
  journal = {Journal of Financial Services Marketing},
  year = {2011},
  volume = {16},
  number = {1},
  pages = {26},
  doi = {10.1057/fsm.2011.4},
  note = {Publication status: Published}
}

@article{GenslerHST2011WillingnessToPay,
  author = {S. Gensler and O. Hinz and B. Skiera and S. Theysohn},
  title = {Willingness-to-Pay Estimation with Choice-Based Conjoint Analysis: Addressing Extreme Response Behavior with Individually Adapted Designs},
  journal = {European Journal of Operational Research},
  year = {2011},
  volume = {219},
  pages = {368--378},
  note = {Publication status: Published}
}

@article{ZhangGG2011AStudyOfThe,
  author = {T. Zhang and S. Gensler and R. Garcia},
  title = {A Study of the Diffusion of Alternative Fuel Vehicles: An Agent-based Modeling Approach},
  journal = {Journal of Product Innovation Management},
  year = {2011},
  volume = {28},
  number = {2},
  pages = {152--168},
  note = {Publication status: Published}
}

@article{AlbersGVDB2010Entscheidungsunterstuetzung,
  author = {S. Albers and S. Gensler and J. {van de Bergh}},
  title = {Entscheidungsunterstützung unter Berücksichtigung der Anforderungen von Entscheidungsträgern am Beispiel der Gestaltung von optionalen Girokonto-Tarifen},
  journal = {Zeitschrift für Betriebswirtschaft (ZfB)},
  year = {2010},
  volume = {80},
  number = {6},
  pages = {617--638},
  note = {Publication status: Published}
}

@article{HennigThurauMFGLRS2010TheImpactOf,
  author = {T Hennig-Thurau and EC Malthouse and C Friege and S Gensler and L Lobschat and A Rangaswamy and B Skiera},
  title = {The Impact of New Media on Customer Relationships},
  journal = {Journal of Service Research},
  year = {2010},
  volume = {13},
  number = {3},
  pages = {311--330},
  doi = {10.1177/1094670510375460},
  url = {https://www.marketingcenter.de/sites/mcm/files/downloads/research/lmm/literature/hennig-thurau_et_al._2010_jsr_the_impact_of_new_media_on_customer_relationships.pdf},
  note = {Publication status: Published}
}

@article{GenslerSBM2007EinflussDer,
  author = {S. Gensler and B. Skiera and  Böhm and  M.},
  title = {Einfluss der Online-Banking Nutzung auf die Profitabilität von Bankkunden},
  journal = {Zeitschrift für Betriebswirtschaft (ZfB)},
  year = {2007},
  volume = {77},
  number = {6},
  pages = {675--695},
  note = {Publication status: Published}
}

@article{GenslerSDMSB2007Evaluating,
  author = { Gensler and S. Sonja and  Dekimpe and G. M.G. Marnik and  Skiera and B. Bernd and  },
  title = {Evaluating channel performance in multi-channel environments},
  journal = {Journal of Retailing and Consumer Services},
  year = {2007},
  volume = {14},
  number = {1},
  pages = {23},
  doi = {10.1016/j.jretconser.2006.02.001},
  note = {Publication status: Published}
}

@article{Gensler2006Ermittlung,
  author = {S. Gensler},
  title = {Ermittlung von Präferenzen für Produkteigenschaften mit Hilfe der Choice-Based Conjoint Analyse (Teil II)},
  journal = {Wirtschaftswissenschaftliches Studium},
  year = {2006},
  volume = {35},
  number = {6},
  pages = {316--319},
  note = {Publication status: Published}
}

@article{Gensler2006Ermittlung,
  author = {S. Gensler},
  title = {Ermittlung von Präferenzen für Produkteigenschaften mit Hilfe der Choice-Based Conjoint Analyse (Teil I)},
  journal = {Wirtschaftswissenschaftliches Studium},
  year = {2006},
  volume = {35},
  number = {5},
  pages = {254--258},
  note = {Publication status: Published}
}

@article{GenslerB2006Kanalwahlverhalten,
  author = {S. Gensler and M. Böhm},
  title = {Kanalwahlverhalten von Kunden in einem Multikanalumfeld},
  journal = {Thexis --- Fachzeitschrift für Marketing},
  year = {2006},
  volume = {4},
  pages = {31--36},
  note = {Publication status: Published}
}

@article{GenslerSSBBM2005Einsatzmoeglichkeiten,
  author = { Gensler and S. Sonja and  Skiera and B. Bernd and  Böhm and M. Martin and  },
  title = {Einsatzmöglichkeiten der Matching Methode zur Berücksichtigung von Selbstselektion},
  journal = {Journal fur Betriebswirtschaft},
  year = {2005},
  volume = {55},
  number = {1},
  pages = {62},
  doi = {10.1007/s11301-005-0010-3},
  note = {Publication status: Published}
}

@article{SkieraG2002Berechnung,
  author = {B. Skiera and S. Gensler},
  title = {Berechnung von Nutzenfunktionen und Marktsimulationen mit Hilfe der Conjoint-Analyse (Teil II)},
  journal = {Wirtschaftswissenschaftliches Studium},
  year = {2002},
  volume = {31},
  number = {5},
  pages = {15--20},
  note = {Publication status: Published}
}

@article{SkieraG2002Berechnung,
  author = {B. Skiera and S. Gensler},
  title = {Berechnung von Nutzenfunktionen und Marktsimulationen mit Hilfe der Conjoint-Analyse (Teil I)},
  journal = {Wirtschaftswissenschaftliches Studium},
  year = {2002},
  volume = {31},
  number = {4},
  pages = {31--37},
  note = {Publication status: Published}
}

@article{PosseltG2000EinTransaktionskostenorientierter,
  author = {T. Posselt and S. Gensler},
  title = {Ein transaktionskostenorientierter Ansatz zur Erklärung von Handelsbetriebstypen},
  journal = {Die Betriebswirtschaft (DBW)},
  year = {2000},
  volume = {60},
  number = {2},
  pages = {182--198},
  note = {Publication status: Published}
}

@incollection{Gensler2022FiniteMixture,
  author = {Sonja Gensler},
  title = {Finite Mixture Models},
  booktitle = {Handbook of Market Research},
  edition = {1},
  pages = {251--264},
  editor = {Christian Homburg and Martin Klarmann and Arnd Vomberg},
  year = {2022},
  publisher = {Springer, Cham},
  isbn = {978-3-319-57412-7},
  doi = {10.1007/978-3-319-57413-4},
  note = {Publication status: Published}
}

@book{BackhausEGWW2021Multivariate,
  author = {Klaus Backhaus and Bernd Erichson and Sonja Gensler and Rolf Weiber and Thomas Weiber},
  title = {Multivariate Analysemethoden},
  edition = {16},
  year = {2021},
  publisher = {Gabler Verlag},
  address = {Wiesbaden},
  isbn = {978-3-658-32424-7},
  doi = {10.1007/978-3-658-32425-4},
  url = {https://www.springer.com/de/book/9783658324247},
  note = {Publication status: Published}
}

@book{BackhausEGWW2021Multivariate,
  author = {Klaus Backhaus and Bernd Erichson and Sonja Gensler and Rolf Weiber and Thomas Weiber},
  title = {Multivariate Analysis --- An Application-Oriented Introduction},
  edition = {1},
  year = {2021},
  publisher = {Springer Fachmedien Wiesbaden GmbH},
  address = {Wiesbaden},
  isbn = {978-3-658-32588-6},
  doi = {10.1007/978-3-658-32589-3},
  url = {https://www.springer.com/de/book/9783658325886},
  note = {Publication status: Published}
}

@book{SkieraKGWBBFP2003FinancialChainManagement,
  author = {B. Skiera and W. König and S. Gensler and T. Weitzel and D. Beimborn and S. Blumenberg and J. Franke and D. Pfaff},
  title = {Financial-Chain-Management Prozessanalyse, Effizienzpotenziale und Outsourcing --- Eine empirische Untersuchung mit den 1.000 größten deutschen Unternehmen, Norderstedt.},
  year = {2003},
  publisher = {},
  address = {Norderstedt},
  note = {Publication status: Published}
}

@inproceedings{MonskeGW2016Investigating,
  author = {Simon Monske and Sonja Gensler and Thorsten Wiesel},
  title = {Investigating consumer’s online search and decision-making strategies:
An eye-tracking analysis of visual attention on product and review-specific information in a two-stage choice process},
  booktitle = {Proceedings of the 45$^{th}$ EMAC Annual Conference},
  pages = {1--7},
  year = {2016},
  address = {Oslo, Norwegen},
  note = {Publication status: accepted / in press (not yet published)}
}

@inproceedings{GenslerWL2014TheValueOf,
  author = {S. Gensler and T. Wiesel and S. Leweling},
  title = {The value of user-generated content and social shopping tools: differentiation between active, passive and non-users},
  booktitle = {Proceedings of the Oxford Retail Futures Conference: Innovation in Retail and Distribution},
  year = {2014},
  address = {Oxford, Großbritannien},
  note = {Publication status: Published}
}

@inproceedings{MinnemaBG2013ToKeepOrNot,
  author = {A. Minnema and T. Bijmolt and S. Gensler and Wiesel T. ---},
  title = {To Keep or Not to Keep: Effect of Customer Generated Content on Product Returns},
  booktitle = {Proceedings of the INFORMS Marketing Science Conference 2013},
  year = {2013},
  address = {Istanbul, Türkei},
  note = {Publication status: accepted / in press (not yet published)}
}

@inproceedings{MinnemaBGW2013ToKeepOrNot,
  author = {A. Minnema and T. Bijmolt and S. Gensler and T. Wiesel},
  title = {To Keep or Not to Keep: Effect of Customer Generated Content on Product Returns},
  booktitle = {Proceedings of the EMAC Conference 2013},
  year = {2013},
  address = {Istanbul, Türkei},
  note = {Publication status: accepted / in press (not yet published)}
}

@inproceedings{GenslerW2012DoesEngaging,
  author = {S. Gensler and T. Wiesel},
  title = {Does Engaging Customers Actually Pay Off? The Value of Social Shopping Tools},
  booktitle = {Proceedings of the EMAC Conference 2012},
  year = {2012},
  address = {Lisbon, Portugal},
  note = {Publication status: accepted / in press (not yet published)}
}

@inproceedings{WieselGSGR2011OnlineIdea,
  author = {T. Wiesel and  Gensler and  S. and  Garcia and  R.},
  title = {Online Idea Generation: Unmasking Customer's Desires},
  booktitle = {Proceedings of the PDMA Academic Research Forum},
  year = {2011},
  address = {Phoenix, USA},
  note = {Publication status: accepted / in press (not yet published)}
}

@inproceedings{BoehmMGS2005Evaluating,
  author = { Boehm and M. Martin and  Gensler and S. Sonja and  },
  title = {Evaluating the impact of the online sales channel on customer profitability},
  booktitle = {Proceedings of the Hawaii International Conference on System Sciences},
  pages = {171},
  volume = {n.a.},
  year = {2005},
  address = {Hawaii},
  issn = {15301605},
  note = {Publication status: Published}
}

@phdthesis{Gensler2003Heterogenitaet,
  author = {S Gensler},
  title = {Heterogenität in der Präferenzanalyse --- Ein Vergleich von hierarchischen Bayes-Modellen und Finite-Mixture-Modellen},
  school = {Goethe-Universität Frankfurt am Main},
  year = {2003},
  publisher = {Deutscher-Universitäts Verlag},
  address = {Wiesbaden},
  note = {Publication status: Published}
}