• Awards

    Best Paper Award
    Awarded by: Journal of Interactive Marketing (Sage)
    Award given to: Gensler, Sonja; Neslin, Scott; Verhoef, Peter
    Announced at: 24.03.2018 | Date of awarding: 24.03.2018

    Davidson Award (2nd place)
    Awarded by: Journal of Retailing (Elsevier)
    Award given to: Minnema, Alec; Bijmolt, Tammo; Gensler, Sonja; Wiesel, Thorsten
    Announced at: 23.02.2018 | Date of awarding: 23.02.2018

    Best Reviewer Award
    Awarded by: Journal of Interactive Marketing (Sage)
    Award given to: Gensler, Sonja
    Announced at: 08.10.2017 | Date of awarding: 01.01.2017

    Best Reviewer Award (2nd place)
    Awarded by: Journal of Interactive Marketing (Sage)
    Award given to: Gensler, Sonja; Völckner, Franziska; Liu-Thompkins, Yuping; Wiertz, Caroline
    Announced at: 20.04.2015 | Date of awarding: 01.01.2015

    Best Paper Award (2nd place)
    Awarded by: Journal of Interactive Marketing (Sage)
    Award given to: de Vries, Lisette; Gensler, Sonja; Leeflang, Peter S.H.
    Announced at: 01.09.2013 | Date of awarding: 01.01.2013

    Research Grant
    Awarded by: Deutsche Forschungsgemeinschaft (DFG)
    Award given to: Dr. Sonja Gensler
    Announced at: 01.01.2006

    Best Book Award for Dissertation "Heterogeneity in Consumers' Preferences - A Comparison of Hierarchical Bayes and Finite Mixture Models"
    Awarded by: Verband der Hochschullehrer für Betriebswirtschaft e.V.
    Award given to: Dr. Sonja Gensler
    Date of awarding: 01.01.2004