Prof. Dr. Sonja Gensler is an extraordinary Professor at the Chair of Value-Based Marketing at the University of Münster’s prestigious Marketing Center. Prior to joining the University of Münster in 2012, she was an Assistant Professor at the Rijksuniversiteit Groningen and the VU University Amsterdam (The Netherlands).

Sonja Gensler’s academic work focuses on the consequences of digitalization for businesses and consumers. More recently, she has been engaged in research projects at the intersection of public policy and marketing. Her research has been published in journals such as the Journal of Marketing, International Journal of Research in Marketing, Journal of the Academy of Marketing Science (JAMS), Journal of Retailing, Journal of Interactive Marketing, Journal of Product Innovation Management, and European Journal of Operational Research.

Previously, Sonja served as Editor of the Journal of Interactive Marketing together with Prof. Arvind rangaswamy (Penn State, USA). She serves as an ad-hoc reviewer for International Journal of Research in Marketing (IJRM), Journal of the Academy of Marketing Science (JAMS), Journal of Service Research (JSR), and Journal of Business Research (JBR).

From 12/2020 to 09/2024, Sonja was the Vice Dean for Research & Outreach for the School of Business and Economics. Additionally, she served as the Equal Opportunity Officer of the School of Business and Economics since October 2019.