Kanalwahlverhalten von Kunden in einem Multikanalumfeld

Gensler S., Böhm M.


Keywords
Marketing; Multikanal-Management



Publication type
Research article (journal)

Peer reviewed
Yes

Publication status
Published

Year
2006

Journal
Thexis - Fachzeitschrift für Marketing

Volume
4

Start page
31

End page
36

Language
German

ISSN
1865-6544