Kanalwahlverhalten von Kunden in einem Multikanalumfeld
Gensler S., Böhm M.
Keywords
Marketing; Multikanal-Management
Publication type
Research article (journal)
Peer reviewed
Yes
Publication status
Published
Year
2006
Journal
Thexis - Fachzeitschrift für Marketing
Volume
4
Start page
31
End page
36
Language
German
ISSN
1865-6544