Editors’ Parting Thoughts: Retrospective and Prospective
Rangaswamy, Arvind; Gensler, Sonja
Abstract
In this editorial, we provide an overview of the evolution and impact of the Journal of Interactive Marketing (JNM) over the past few years, identify the topics that have gained prominence during our editorship, articulate what it takes to publish in the journal, and offer our perspectives regarding some emerging areas of research in the interactive marketing domain. We draw on the insights garnered from over 2,000 editors’ reports we have authored since December 2020.
Keywords
Digital marketing
Publication type
Research article (journal)
Peer reviewed
No
Publication status
Published
Year
2024
Journal
Journal of Interactive Marketing
Volume
59
Issue
3
Start page
221
End page
230
Language
English
ISSN
1094-9968
DOI
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