Brown Bag | Renana Peres
Putting Consumers in Control of Their Data: The Potential for Blockchain-Based Data Marketplaces
Wednesday, 14. January 2026 - 12:30 to 14:00, MCM 006
Exclusive marketing&media*talk with Dr. Malte Probst (Chairman of the Board and CEO, Swiss Studios AG)
Wednesday, 19. November 2025 - 18:00 to 19:45, Lecture Hall S9, Schlossplatz 2
Join the Chair of Marketing & Media at the upcoming marketing&media*talk, featuring renowned industry expert Dr. Malte Probst!
In this session, Dr. Probst will explore the current state of the entertainment industry and discuss impactful developments such as the rise of generative AI and virtual production as well as his outlook on the future of entertainment.
Dr. Florian Kumb (ZDF) Shares Insights in an exclusive marketing&media*talk
Last week, the Marketing Center Münster had the pleasure of welcoming Dr. Florian Kumb, Director Audience and Chief Portfolio Officer at ZDF, for our latest marketing&media*talk.
RETAIL NXT 2025: Prof. Manfred Krafft Discusses the Future of Retail
RETAIL NXT, held in Bad Vilbel near Frankfurt, has evolved from a bold endeavor in 2023 into the central get-together for retail technology experts in the heart of Europe. The event, which took place from September 30 to October 1, has become a must-attend conference for the industry's thought leaders, with over 1,000 participants.
1st Lecture | Marketing Analytics II
Tuesday, 3. June 2025 - 14:15 to 15:45
Brown Bag | Anna Salonen
Thursday, 22. May 2025 - 14:00 to 15:30
Amazon Insights! Florian Mair inspires at the Marketing Center Münster
Last week, the Marketing Center had the privilege of welcoming Florian Mair, Head of Amazon's Europe-wide fashion and apparel business and General Manager at the world-leading etailer, for not just one, but two engaging events. Florian Mair’s visit provided students with unique insights into Amazon's strategies that so strongly impact consumers as well as businesses on a global scale, the world of digital business as a whole, and invaluable career advice.
X-Talk: Night at the Metaverse Museum!
Thursday, 23. January 2025 - 20:00 to 21:30, VRChat
In 1965-66, filmmaker Ulrich Schamoni returned to Münster to capture its post-war transformation in “Alle Jahre wieder,” a film that delves into themes of family, adultery, tradition, and hypocrisy. His movie, reflecting Schamoni’s mixed feelings about his hometown, won several awards and remains cherished by “Münsteranern”.