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IFM

Picnic’s Area Potential Model: Insights From the Guest Lecture by Martin Wolter and Yannick Männersdörfer

On Friday, May 5, 2023, more than 400 students came to lecture hall H1, the largest at the University of Münster, despite the upcoming weekend. The reason was a guest lecture by the company Picnic as part of the bachelor course Marketing Analytics 1.

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IFM

Now Back in Presence After Two Years - Mars Holds Guest Lecture in Sales Management

As part of the course Sales Management, we were pleased to welcome guest speakers from Mars to our lecture hall again on December 9, 2022, after two years of virtual visits. The guest lecture from Mars is a long and always well-received tradition that provides students with valuable insights from corporate practice.

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MCM
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Sonja Gensler

Ringvorlesung | Nachhaltig erfolgreich Wirtschaften

Thursday, 27. October 2022 - 18:00, JUR 4

Der Fachbereich Wirtschaftswissenschaften organisiert in jedem Semester eine Ringvorlesung zu aktuellen Themen, um in den Dialog mit der Stadtgesellschaft zu treten. Ziel der Ringvorlesung ist es, die Bedeutung einer wissenschaftlichen Haltung zu betonen und Interessierten Zugang zu aktuellen Erkenntnissen aus der Wissenschaft zu eröffnen.

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IFM

Doctoral colloquium of the IfM at the University of Iceland in Reykjavík

As part of a doctoral colloquium, Professor Manfred Krafft and his team from the Chair of Marketing Management (IfM) visited the University of Iceland in Reykjavík in mid-September. During two days, an exciting exchange with two different departments of the University of Iceland took place.

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