The innovative store concept P41, which resided as a pop-up store at Prinzipalmarket for 6 weeks in winter 2023, has won the Marketing Award 2024 of the Marketing Club Münster-Osnabrück e.V. The successful project, which attracted 26,000 visitors, was supported by Tobias Viehoff. He said that the project has encouraged him to try something new in the city center and to counteract the dying stores.
Anlässlich des 25-jährigen Bestehens des EXIST-Programms prämierte Bundeswirtschafts- und Klimaschutzminister Robert Habeck am 6. Juni 2024 die 15 Kandidaten für die EXIST-Startup Factories. Auch die Universität Münster mit dem REACH – EUREGIO Start-Up Center ist ein Kandidat.
In light of scarce resources, firms strategically weigh off between investments in value creation and value appropriation. They do so by placing more emphasis on one of the two strategic orientations which defines their strategic emphasis. So far, literature has relied on accounting data – specifically on reported investments in R&D and advertising – to operationalize reported strategic emphasis and studied its association with a firm’s financial performance. Previous studies suggest that firms benefit from emphasizing value appropriation.
Please see Learnweb course for registration and further information.
Please see Learnweb course for registration and further information.
Ideation Lab:
The REACH - EUREGIO Start-up Center is the contact point for all those interested in founding a company at the University of Münster and the FH Münster. The REACH accompanies them on their way from the idea to a successful spin-off.
Please see Learnweb course for registration and further information.
Additional slots for exam inspection are offered on 22nd and 23rd of February.
Please see Learnweb course for registration and further information.