After two years of remote lectures, the Chair of Marketing Management (IfM) finally able to welcome two exciting guest lecturers as part of the bachelor course “Marketing Operations” in class again.
On June 22, the Chair of Marketing Management hosted the meeting of the BDD working group " Vertriebspartnergewinnung und Weiterbildung ".
In all courses of the Marketing Center Münster, not only theoretical knowledge is taught, but the application of this knowledge in practice is of utmost importance as well.
Im Sommersemester dürfen wir am REACH EUREGIO Start-up Center die beiden aktuellen Trägerinnen des REACH EUREGIO-CHAIR willkommen heißen. Die beiden Gründerinnen Dr. Kati Ernst (ooia) und Corinne Vigreux (TomTom) wurden im letzten Herbst von der WWU Münster und der Universität Twente mit dem symbolischen Lehrstuhl ausgezeichnet, der von nun an einmal im Jahr an erfolgreiche Gründer:innen mit besonderem Bezug zur deutsch-niederländischen Grenzregion vergeben wird.
This year we are again offering the Data Science course together with our practice partner Dr. Wolff Group! The course offers our students the opportunity to train the analytical and methodological skills they need to master the challenges of today’s data rich environment based on real-world business cases.
On February 1, 2022, the Circle of Excellence in Marketing (CEM) partner Henkel welcomed 20 students from Berlin, Cologne and Münster to a digital workshop. The warm welcome from Katja Keulertz (Junior Consumer Insights Manager) and Nico Reichert (Global Consumer Insights Manager) was followed by a company presentation including the business units and brands from the Düsseldorf-based consumer goods manufacturer.
