Guest Lecture | Dr. Juliana Huppertz (Douglas)
Marketing Analytics II
Wednesday, 28. June 2023 - 12:15 to 13:45, Aula am Aasee
Picnic’s Area Potential Model: Insights From the Guest Lecture by Martin Wolter and Yannick Männersdörfer
On Friday, May 5, 2023, more than 400 students came to lecture hall H1, the largest at the University of Münster, despite the upcoming weekend. The reason was a guest lecture by the company Picnic as part of the bachelor course Marketing Analytics 1.
Guest Lecture | Martin Wolter & Yannick Männersdörfer (Picnic GmbH)
Marketing Analytics I
Friday, 5. May 2023 - 12:00 to 14:00, H1
Sales Management in a Global B2B Company – Guest Lecture by Dow
On January 27, a long-standing tradition in the form of a guest lecture by Dow was continued in the Sales Management course. Professor Manfred Krafft and his team were pleased to welcome Klaus Rudert (Global Customer Executive and Managing Director Dow in Germany), Benedikt Rammrath (Senior European Customer Manager) and Irene Meinhardt (Senior Global Customer Manager). All three guest lecturers found their way from Wiesbaden to Münster and spoke in person.
An In-Depth Look into the Pharmaceutical Industry– Guest Lecture by Engelhard Arzneimittel
On January 20, the Chair of Marketing Management was delighted to welcome Engelhard Arzneimittel for a visit to this years’ Sales Management course. Within the guest lecture, Tobias Frank - Sales Director National - shared valuable, practical insights on the topic of sales territory alignment and an in-depth look into the pharmaceutical industry. Engelhard Arzneimittel’s visits to the Sales Management course represents a long held and highly appreciated tradition.
Guest Lecture | Klaus Rudert, Benedikt Rammrath, and Irene Meinhardt (Dow)
Sales Management
Friday, 27. January 2023 - 10:00 to 12:00, F4
Guest Lecture | Tobias Frank (Engelhard Arzneimittel)
Sales Management
Friday, 20. January 2023 - 10:00 to 12:00, F4
Guest Lecture | Professor Dipayan Biswas (University of South Florida)
Consumer Behavior
Tuesday, 17. January 2023 - 16:00 to 18:00, SG3
The day Amazon came to Münster!
MCM professors Thorsten Hennig-Thurau and Manfred Krafft jointly chair the Münster School of Business & Economics effort to transform business education at the undergraduate level. An essential element of the School’s new bachelor’s program is its extensive onboarding module, which features the integration of theory with practical insights from industry leaders. This week, the MCM professors had the great pleasure to welcome Rocco Bräuniger, Amazon’s Country Leader for Germany and the DACH region, in Münster's largest lecture hall.