From May 11 to May 12, 20 highly motivated students of the Circle of Excellence in Marketing (CEM) embarked on an exciting two-day trip to Stuttgart-Zuffenhausen to gain valuable insights into work practices, atmospheres, and career opportunities at Porsche.
CEM visits Porsche – Omni-channel management in the luxury automotive industry
Chair of Marketing Management decisively involved in new publication in the Journal of the Academy of Marketing Science
What is happening to my nearby stores?
The own- and cross-effect of a radical store transformation on existing customers
Münster's Marketing Students explore the Value Potential of the Metaverse, in Virtual and Physical Worlds!
Münster's marketing students recently delved into the potential value of the metaverse as part of their seminar on "Metaverse Marketing" hosted by Ronny Behrens, Philo Freiboth, and David Jütte from the Chair of Marketing and Media. The first part of the seminar comprised three events, featuring industry experts who discussed distinct aspects of the metaverse.
Professor Krafft gives laudatory speech for Finne brewery at the Marketing Club Münster Osnabrück
On May 16, Professor Manfred Krafft gave the laudatory speech for this year’s Marketing award at the regional Marketing Club Münster Osnabrück.
Picnic’s Area Potential Model: Insights From the Guest Lecture by Martin Wolter and Yannick Männersdörfer
On Friday, May 5, 2023, more than 400 students came to lecture hall H1, the largest at the University of Münster, despite the upcoming weekend. The reason was a guest lecture by the company Picnic as part of the bachelor course Marketing Analytics 1.
Professor Krafft Gives Keynote on the “Transformation of B2B Sales Management and Selling“
As part of this year's University Sales Center Alliance Research Symposium, Professor Manfred Krafft gave a keynote address on "Transformations in Sales and Sales Management." This year's USCA Symposium was held in a virtual format and attended by just over 50 participants from academia and practice.
"Das Metaverse funktioniert. Es ist keine Zukunftsmusik." - MCM Professor Thorsten Hennig-Thurau zu Gast beim Wirtschaftspodcast "Wirtschaft Aktuell"
"Das Metaverse funktioniert. Es ist keine Zukunftsmusik." - MCM Professor Thorsten Hennig-Thurau zu Gast beim Wirtschaftspodcast "Wirtschaft Aktuell", der sich vor allen an Manager:innen und Unternehmer:innen aus dem Münsterland und den angrenzenden Regionen richtet.