From May 23 to 25, Julian Allendorf, Agnes Sophie Roggentin and Vanessa Steppuhn, all doctoral candidates at the Institute of Marketing (IfM), participated in the Academy of Marketing Science Annual Conference in New Orleans. The conference on the theme “Boundary Blurred: A Seamless Customer Experience in Virtual and Real Spaces” was co-chaired by Monika Kukar-Kinney (University of Richmond) and Lan Xia (Bentley University).
MCM researchers at the Academy of Marketing Science Conference in New Orleans/USA
Assistant Professor in Marketing at the MCM
Münster School of Business and Economics (MSBE) at the University of Muenster (WWU) has an open position as
Assistant Professor in Marketing (non-tenure track position)
starting on October 1st, 2018.
Applications are invited for an Assistant Professorship position in Marketing. The successful applicant would be part of the Marketing Center team of the Muenster School of Business and Economics.
Professor Hennig-Thurau to co-chair the 20th Mallen Conference in Filmed Entertainment Economics!
The prime event in research on the economic side of filmed entertainment, the Mallen Conference, will this year be co-chaired by MCM professor Thorsten Hennig-Thurau, together with Jannis Funk from Film University Babelsberg, Olav Sorenson (Yale), and Abraham Ravid (Yeshiva New York). The conference, which celebrates the 20th anniversary of the conference series, will be hosted by the MCM in conjunction with Film University Babelsberg and the DFG Research Group 1452 “How Social Media is Changing Marketing” in Potsdam and Berlin from September 26-29.
MCM Spotlight: 100+ Seconds Münster Food for Thought with Anne Coughlan
MCM Spotlight hits round eight
The eighth episode of our video format MCM Spotlight – an interview series featuring selected MCM guests – is on air! In 100+ seconds, our interview partners share their fresh perspectives with a large audience of marketing students, scholars, and managers.
Info-Tag Master BWL 2018
Wie auch in den vergangenen Jahren findet in diesem Jahr erneut der Info-Tag zum Master BWL statt. Hier informiert die Studienkoordination eigene und auswärtige Studieninteressierte über den Master BWL an der WWU. Darüber hinaus stellen die Center Accounting, Finance, Management und Marketing die Studieninhalte ihrer Major vor und bieten den Anwesenden die Möglichkeit, Professoren, Mitarbeiter und Studierende aus dem Major kennenzulernen.
Der Info-Tag Master BWL 2018 findet am 07. Mai statt. Weitere Informationen finden Sie hier.
Managers from Münster in Channel Management Lecture
A group of managers from Münster was in for a special treat on April 27th. The managers from Thalia, flaschenpost, Dermasence and SuperBioMarkt attended the course Channel Management (taught by Dr. Sonja Gensler) to deepen their knowledge about digital marketing. The managers came on invitation of the Institute of Value Based Marketing to be part of the project “KnowIT”.
Are you interested in writing your thesis at the MCM?
Theses | Information event on writing your theses (April 17, 2018, 4 pm)
Master thesis in cooperation with Finne-Brauerei
In cooperation with Finne-Brauerei the Institute of Marketing assigns one master thesis for the third quarter of 2018. The Finne-Brauerei is located in Münster and produces bio craft beer. The master thesis offers the exciting opportunity to test and analyze an innovative pricing concept empirically. Further information can be found in the attachment.
Dr. Mirja Kroschke nimmt an der Thought Leadership Conference on Digital Business Models teil
Anfang April hat Mirja Kroschke an der Thought Leadership Conference on Digital Business Models, ausgerichtet vom Groningen Digital Business Center & Signature Area Digital Business Models , teilgenommen. Mit Kollegen aus Groningen, von der LMU, der University of Arizona und der NU Singapore hat sich Mirja Kroschke bei der zweitägigen Konferenz intensiv mit Fragestellungen zu „Digital Responsibility & Ethics“ beschäftigt. In den anderen interdisziplinären Gruppen wurden u.a. analytische Fragestellungen, das Interface von Marketing und Logistik sowie smarte Produkte diskutiert.