The eighth episode of our video format MCM Spotlight – an interview series featuring selected MCM guests – is on air! In 100+ seconds, our interview partners share their fresh perspectives with a large audience of marketing students, scholars, and managers.

This week, the spotlight is on one of the most prominent figures in channel and sales management research: Anne T. Coughlan, Professor of Marketing at Kellogg School of Management, Northwestern University and Visiting Professor at Muenster University. Enjoy her view on Muenster and what defines good/bad marketing – and find out whether she prefers coffee over tea ... Click here to watch!