In today’s digital world, marketers have access to millions of data points which are helpful to understand and predict consumer and customer behavior. With the help of social media data, clickstream and web journey data, as well as consumption data, marketers can better segment and target consumers, enhance cross-selling through recommendations, predict customer churn, optimize consumer communication and marketing budget allocation.
Big Data and Marketing – From Marketing Analytics to Customer Orientation: Seminar Wrap-Up
Students from the Data Science class present their analyses at Dr. Wolff Group in Bielefeld
On August 20th, 2021, the participants of MCM’s Data Science class taught by Prof. Dr. Raoul Kübler were invited to spend a day at the Dr. Wolff Group Headquarter in Bielefeld. Here, the groups presented their analyses and solutions, which they came up with during their Data Science course, to the staff of Dr. Wolff.
The class has been conducted in close cooperation with the company and 17 students were invited to present their ideas and managerial implications to leading employees at Dr. Wolff.
The team of the IfM spends productive seminar days on top of the Rothenberg
From August 11 to 13, the team of the Chair of Marketing Management (IfM) spent its annual research retreat at Landhaus Rothenberge to discuss current research projects. Of course, the applicable hygiene guidelines were adhered to, so that the meanwhile fully vaccinated team was able to make the best possible use of the days.
Turning societal trend topics into successful advertising campaigns – Guest lecture by Grabarz & Partner
On July 12, 2021, Grabarz & Partner, represented by Bastian Goldschmidt (Head of Strategy) and Dennis Ullner (Senior Strategist), visited the lecture "Integrated Marketing Communications" for the third year in a row. Following the invitation of Prof. Dr. Raoul Kübler, the advertising experts once again presented the trend topics of the current year to the marketing students from Münster.
Das XRLab@MCM sucht Studierende mit Kenntnissen in der Erzeugung und Gestaltung von 3D‐Welten!
Das XRLab@MCM sucht Studierende mit Kenntnissen in der Erzeugung und Gestaltung von 3D‐Welten!
Weitere Details entnehmen Sie bitte unseren Stellenausschreibungen:
Virtual Guest Lecture by Interbrand in the Marketing Operations course
On June 29, the Chair of Marketing Management had the pleasure to welcome Interbrand as a guest in the course Marketing Operations. With more than 45 years of expertise in brand management and offices in 14 cities, Interbrand is a global and leading brand consultancy. During the 90-minutes guest lecture, Fabienne Duschak (Consultant Brand Strategy) and Hiroyuki Suzuki (Senior Creative) offered various insights into their career paths and daily work.
„An EWOM Journey: From the Early Days of Digitalization to Today – and Tomorrow“: Watch Professor Hennig-Thurau’s keynote from the inaugural eWOM Research Virtual Symposium
When the Internet emerged in the 1990s, so-called „consumer opinion platforms“ like Dooyoo, Ciao and Epinions.com became increasingly popular. These websites enabled ordinary consumers to publicly share their experiences with products and services. During that time, Professor Thorsten Hennig-Thurau was enthusiastic about the new possibilities of digitalization, the progressive democratization of information and the new phenomenon he and his fellow co-researchers coined electronic word of mouth, or simply “EWOM”.
Awarded: Marketing students from Münster accepted into WiWi-Talents program for highly talented students
Once again, FB4 students were honored as real "WiWi Talents". Ann-Kathrin Müller and Madita Petersen were nominated for the program by Professor Manfred Krafft, Director of the Chair of Marketing Management. Due to their exceptional performance during their studies, the two master's students successfully prevailed against 160 other applicants and won one of the 15 coveted scholarship places.