Once again, FB4 students were honored as real "WiWi Talents". Ann-Kathrin Müller and Madita Petersen were nominated for the program by Professor Manfred Krafft, Director of the Chair of Marketing Management. Due to their exceptional performance during their studies, the two master's students successfully prevailed against 160 other applicants and won one of the 15 coveted scholarship places. Thus, the Chair of Marketing Management was again able to underline its reputation as a "Talentschmiede", which it has been granted by the WiWi Talent program itself.

In partnership with high-profile business representatives, students of economics and related disciplines have been invited to apply for the WiWi-Talents program twice a year since 2005. To be accepted into the program, students must demonstrate outstanding academic achievement, experience abroad, strong social and community involvement, and focused career planning. WiWi talents receive comprehensive mentoring and guidance. They are also featured in the WiWi-Talents Book, which is presented to 500 well-known companies in German-speaking countries. It enables WiWi-Talents to get in touch with potential employers at an early stage and establish valuable contacts for an optimal career start. Further information on the WiWi-Talents program can be found here.

Join us in congratulating Ann-Kathrin and Madita on this outstanding achievement.