Dr. Kati Ernst was appointed as the first REACH EUREGIO-CHAIR at a ceremony on October 14, 2021. Dr. Kati Ernst is founder and managing director of ooia. Kati Ernst studied business administration at the WWU Münster. She then worked for McKinsey for 12 years and completed her PhD with a thesis on 'Social Entrepreneurship' at the Bergische Universität Wuppertal. Her company ooia as well as she herself is committed to Female Empowerment. In a Q&A session with students, Kati Ernst answered questions on the topic of start-ups, gender biases and the compatibility of career and family.
Sonja Gensler talks with Kati Ernst (holder of the REACH EUREGIO-Chair 2021)
Get a Sneak Peak on the MCM's Hybrid Teaching Experiences and Watch Our Video!
Professor Hennig-Thurau and his team have some breaking news for you: The MCM now also offers hybrid teaching experiences...
Here, you can get a sneak peak. Enjoy!
The Heribert Meffert Library is now open again.
Dear students,
we are very pleased to announce that the Heribert Meffert Library will re-open its gates with the start of the upcoming semester on 11th October 2021 and we are able to offer you an attractive place to study and work again.
Willkommen am MCM: Begrüßung der neuen Masterstudierenden beim Marketing Bootcamp 2021
Bereits zum achten Mal fand am 6. Oktober 2021 das Major Marketing Bootcamp statt. An diesem Tag begrüßt das MCM traditionell die neuen Masterstudierenden mit Major Marketing.
Continuation of a long-standing cooperation - Professor Manfred Krafft appointed "Honorary Professor" at the University of Auckland
Professor Manfred Krafft, head of the Chair of Marketing Management at the University of Münster, has been appointed as "Honorary Professor" at the University of Auckland for a period of three years.
Studentische Hilfskräfte am IWM gesucht!
Das Institut für Wertbasiertes Marketing (IWM) der Westfälischen Wilhelms-Universität Münster sucht ab sofort oder früher studentische Hilfskräfte (mind. 5 h /Woche). Weitere Informationen entnehmen Sie bitte der Ausschreibung.
Haben wir Ihr Interesse geweckt? Dann lassen Sie uns an Ihrer Begeisterung für die Marketingwissenschaft teilhaben!
Doctoral Colloquium of the IfM at the Department of Marketing of the Christian-Albrechts-Universität zu Kiel
In the middle of September, Professor Krafft and his team from the Chair of Marketing Management (IfM) visited the Department of Marketing at the Christian-Albrechts-Universität zu Kiel, which is headed by Professor Stefan Hoffmann. In compliance with the COVID 19 protection measures, an exchange-rich colloquium was organized that offered ample room for discussions.
The book 'Multivariate Analysemethoden' is published in the 16th edition
The 16th edition of the book 'Multivariate Analysemethoden' - also known as "Der Backhaus" - has been published. Sonja Gensler is now part of the author team and this is not the only novelty. For example, the 'margarine' example has been replaced by chocolate. Why? Because the book will also be published in English in October 2021.
Prof. Dr. Raoul Kübler talks with Radio Kiepenkerl about creative vaccination offers
Due to the nationwide vaccination week that started on Monday, September 13, 2021, Prof. Dr. Raoul Kübler talked with Radio Kiepenkerl about possible further creative vaccination offers to increase the vaccination rate in Germany. In this context, the marketing expert suggests “Vaccination Cafés” or a “Night of Vaccination” to encourage population groups that have not yet been reached by previous vaccination campaigns towards vaccination. Furthermore the MCM scholar suggests classic "Word of Mouth" campaigns in which already vaccinated people inform others about their experience.