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MCM

Circle of Excellence in Marketing | Jetzt bewerben bis 02.10.2019!

Am 02. Oktober 2019 endet die aktuelle Bewerbungsrunde für das Studentenförderprogramm "Circle of Excellence in Marketing". Der CEM ist ein 1-jähriges Talent-Programm für herausragende Marketingstudierende der Universität Münster, der Universität zu Köln und der FU Berlin. Es ist gezielt darauf ausgerichtet, die Studierenden auf interessante Managementaufgaben in international agierenden Unternehmen vorzubereiten.

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Tags: CEM, Study
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MCM

How Societal Trends Turn into Successful Advertising: Guest Lecture by Grabarz & Partner

Invited by Professor Raoul Kübler, Grabarz & Partner, one of the most successful German advertising agencies, visited the MCM on July 9th 2019. During their 90-minute presentation as part of the lecture "Integrated Marketing Communications", the communication professionals, who are classified second in the current creative ranking by "Werben & Verkaufen", showed how they convert social trends into successful advertising campaigns.

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Tags: Highlights, Study, Prof. Kübler
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IFM

Successful Project Seminar: Data-Driven Marketing at Dr. Ing. h.c. F. Porsche AG

In this year’s project seminar offered by the IfM by Dr. Mirja Kroschke in collaboration with Dr. Ing. h.c. F. Porsche AG, 25 master students with a major in marketing had the opportunity to deal with data-driven marketing issues. Under the supervision of both IfM staff and the Porsche digital marketing communication department, the students worked in groups on topics such as “Customer Journey Optimization” and “Online Marketing KPI and Benchmarking Framework”.

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Tags: Highlights, Study, Prof. Krafft

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