On Tuesday, June 25, Dr. Julien Dolenc (Associate Director Strategy) and Juan Barrios (Senior Designer) held a guest lecture in Marketing Operations on “Living in the Age of You | Branding for Growth”. During the course of the presentation, the two representatives of the global brand consultancy Interbrand comprehensively outlined what it takes to make iconic moves in order to generate brand value. In doing so, students were encouraged to see in an illustrated way which impact the actual application of marketing operation tools in the real business world can have.

Dear students,

as of now, you can apply for the MCM seminars for the summer semester 2019. Please specify your preferences until July 14, 2019.

Online application for the MCM master seminars in the winter semester 2019/2020 [closed]

The following seminars are offered:

Consumers are increasingly using social media channels to share information directly with companies as well as other users, whether active or prospective customers. Every minute, social media users around the world create about half a million posts on Facebook and Twitter, watch and comment on 4.3 million YouTube videos, generate 2.4 million snaps, like 174,000 images on Instagram and search for 3.7 million terms on Google.

How can marketing performance be measured in our increasingly sophisticated digital age? Oliver Gediehn (Expert Associate Partner) and Peter Saffert (Expert) from McKinsey & Company visited the Marketing Center Muenster to provide an answer on this question. On June 21, 2019, they gave a guest lecture in the Marketing Operations course, led by Dr. Gerrit Cziehso.