Exam | Brand Management
Exam | Services Marketing
Deadline | Theses application for start in Q4 at the MCM
For further information please visit the page Theses and Seminar Papers.
Kathrin Regier accepted for the WiWi-Talents program
Once again, one of our MCM-students is chosen to be a real “WiWi-Talent”. Some weeks ago, our master student, Kathrin Regier, was nominated for the WiWi-Talents program by Prof. Dr. Manfred Krafft, Director of the Chair of Marketing Management. We can proudly announce that Ms. Regier was accepted for the program. Thus, the Chair of Marketing Management has successfully nominated 14 marketing students over the last five years and is therefore honored as “Talentschmiede” by the WiWi-Talents program.
Major Marketing Bootcamp 2020 | Welcome to our new MSc students
![](https://www.marketingcenter.de/sites/mcm/files/styles/wwucd_middle/public/images/events/mcm_bootcamp.jpg?itok=VvVTktcP)
We are looking forward to meeting our new MSc students on October 28, 2020. During that day, our new MSc students will receive information about their future studies. Additionally, students have the opportunity to meet the MCM faculty and to meet and get to know each other. Due to current developments, the Bootcamp takes place digitally.
Please visit our Bootcamp page (Study/Master's degree program/Major Marketing Bootcamp) to get detailed information and to register.
End of lectures | SS 2020
How empathy helps to create successful advertising campaigns – Guest lecture by Grabarz & Partner
![](https://www.marketingcenter.de/sites/mcm/files/styles/wwucd_middle/public/images/news/5ebf4922-bccf-4840-bc9a-fd297e2d9569.jpg?itok=R9yRGLUV)
In response to the positive feedback for their guest talk last year, Grabarz & Partner again followed the invitation by Professor Kübler and joined the lecture „Integrated Marketing Communications” on July 6, 2020. During their 90-minute presentation, Reinhard Patzschke, CEO Consulting at Grabarz & Partner, and Bastian Goldschmidt, Head of Strategy, showed how they convert social trends into successful advertising campaigns.
Guest Lecture by Interbrand
The link to the zoom lecture will be published on Learnweb or sent to all participants by email.
Virtual Guest Talk
On Tuesday, May 19, 2020 Dr. Vanessa Junc (Senior CRM Analyst) and Christian Koldehoff (Team Lead Global CRM Analytics) held a virtual guest talk in Market Research providing additional practical insights for students during this summer semester. During the presentation, the two representatives of Europe’s No.1 beauty destination introduced their loyalty card program and elaborated on the benefits of CRM data analytics.