In this year’s project seminar offered by the IfM by Dr. Mirja Kroschke in collaboration with Dr. Ing. h.c. F. Porsche AG, 25 master students with a major in marketing had the opportunity to deal with data-driven marketing issues. Under the supervision of both IfM staff and the Porsche digital marketing communication department, the students worked in groups on topics such as “Customer Journey Optimization” and “Online Marketing KPI and Benchmarking Framework”.

For their paper on store-reinventions, Manfred Krafft and Mirja Kroschke along with their co-authors Els Breugelmans (KU Leuven), Marleen Hermans (KU Leuven) and Murali Mantrala (University of Missouri), have been awarded with the Best Paper Award at the Research on National Brand and Private Label Marketing (NB&PL) International Conference. The conference took place from June 12 to 14 in Barcelona (Spain), and is the primary international forum to present and discuss original, rigorous and significant contributions specifically on NB and PL issues.

1969 marks an important year for the University of Muenster for multiple reasons: Not only has it been the year in which the Muenster School of Business and Economics was founded, but also the year in which Professor Heribert Meffert was appointed professor and founded the first marketing chair at a German university. On April 1, 1969 Professor Meffert took on his new role in Muenster and initiated a successful development of marketing education and research that is still omnipresent today.

Documentary filmmaker Paul Rieth has created an eight-minutes look back at last year's 20^th anniversary event of the world's primary scholarly conference on the business and economics of filmed entertainment. In 2018, the Mallen conference series moved to Europe for the first time after having been hosted at UCLA, Yale, and New York University, among others, with MCM professor Thorsten Hennig-Thurau co-chairing the conference with Berlin-based producer/scholar/entrepreneur Jannis Funk, in cooperation with Abraham S.

The University of Muenster ranks among the top schools in business administration and economics in Germany based on the most recent university ranking by the German magazine Wirtschaftswoche. Professor Manfred Krafft contributed to a news article in Wirtschaftswoche on the ranking results by identifying and elaborating on characteristics that are essential to a good master’s program.

Auf der diesjährigen Tagung der Wissenschaftlichen Kommission Marketing im Verband der Hochschullehrer für Betriebswirtschaft e.V. wurde Prof. Dr. Manfred Krafft einstimmig zum Vorsitzenden für den Zeitraum 2019/2020 gewählt. In der Kommission werden alle Wissenschaftler angesprochen, die sich mit dem Fach Marketing und der Erforschung markt- und kundenorientierten Verhaltens von Organisationen aus den Bereichen Industrie, Handel, Dienstleistungen und Non-Profit Organisationen aus unterschiedlichen Perspektiven beschäftigen.