Research article (journal)

2024

Gauß, P., Gensler, S., Kortenhaus, M., Riedel, N., & Schneider, A. (2024). Regulating the sharing economy: The effects of day caps on short- and long-term rental markets and stakeholder outcomes. Journal of the Academy of Marketing Science, 52, 1627–1650.
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@article{GaussGKRS2024Regulating,
  author = {Patrick Gauß and Sonja Gensler and Michael Kortenhaus and Nadine Riedel and Andrea Schneider},
  title = {Regulating the sharing economy: The effects of day caps on short- and long-term rental markets and stakeholder outcomes},
  journal = {Journal of the Academy of Marketing Science},
  year = {2024},
  volume = {52},
  pages = {1627--1650},
  doi = {10.1007/s11747-024-01028-7},
  url = {https://link.springer.com/article/10.1007/s11747-024-01028-7},
  note = {Publication status: Published}
}

Gensler, S., Oehring, K., & Wiesel, T. (2024). Reported and Communicated Shifts in Strategic Emphasis and Firm Performance. International Journal of Research in Marketing, 41(2), 220–240.
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@article{GenslerOW2024ReportedAnd,
  author = {Sonja Gensler and Karlo Oehring and Thorsten Wiesel},
  title = {Reported and Communicated Shifts in Strategic Emphasis and Firm Performance},
  journal = {International Journal of Research in Marketing},
  year = {2024},
  volume = {41},
  number = {2},
  pages = {220--240},
  doi = {10.1016/j.ijresmar.2023.08.006},
  note = {Publication status: Published}
}

Rangaswamy, A., & Gensler, S. (2024). Editors’ Parting Thoughts: Retrospective and Prospective. Journal of Interactive Marketing, 59(3), 221–230.
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@article{RangaswamyG2024EditorsParting,
  author = {Arvind Rangaswamy and Sonja Gensler},
  title = {Editors’ Parting Thoughts: Retrospective and Prospective},
  journal = {Journal of Interactive Marketing},
  year = {2024},
  volume = {59},
  number = {3},
  pages = {221--230},
  doi = {10.1177/10949968241258574},
  url = {https://www.sciencedirect.com/science/article/pii/S0167811623000526?via%3Dihub},
  note = {Publication status: Published}
}

2023

Hennig-Thurau, T., Aliman, D. N., Herting, A. M., Cziehso, G. P., Linder, M., & Kübler, R. V. (2023). Social interactions in the metaverse: Framework, initial evidence, and research roadmap. Journal of the Academy of Marketing Science, 51(6), 889–913.
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@article{HennigThurauAHCLK2023SocialInteractions,
  author = {Thorsten Hennig-Thurau and Dorothea N. Aliman and Alina M. Herting and Gerrit P. Cziehso and Marc Linder and Raoul V. Kübler},
  title = {Social interactions in the metaverse: Framework, initial evidence, and research roadmap},
  journal = {Journal of the Academy of Marketing Science},
  year = {2023},
  volume = {51},
  number = {6},
  pages = {889--913},
  doi = {10.1007/s11747-022-00908-0},
  url = {https://link.springer.com/article/10.1007/s11747-022-00908-0},
  note = {Publication status: Published}
}

2022

Karniouchina, K., Sarangee, K., Theokary, C., & Kübler, R. (2022). The Impact of COVID-19 Pandemic on Restaurant Resilience: Lessons, Generalizations, and Ideas for Future Research. Service Science, 14. (online first)
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@article{KarniouchinaSTK2022TheImpactOf,
  author = {Kate Karniouchina and Kumar Sarangee and Carol Theokary and Raoul Kübler},
  title = {The Impact of COVID-19 Pandemic on Restaurant Resilience: Lessons, Generalizations, and Ideas for Future Research},
  journal = {Service Science},
  year = {2022},
  volume = {14},
  note = {Publication status: online first}
}

2021

Kübler, R., Seifert, R., & Kandziora, M. (2021). Content Valuation Strategies for Digital Subscription Platforms. Journal of Cultural Economics, 2021, 1–32.
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@article{KueblerSK2021ContentValuation,
  author = {Raoul Kübler and Rouven Seifert and Michael Kandziora},
  title = {Content Valuation Strategies for Digital Subscription Platforms},
  journal = {Journal of Cultural Economics},
  year = {2021},
  volume = {2021},
  pages = {1--32},
  note = {Publication status: Published}
}

Kübler, R., & Koen, (2021). Metrics Gone Wrong: What Managers Can Learn from the 2016 US Presidential Election. NIM — Marketing Intelligence Review, 13, 30–35.
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@article{KueblerK2021MetricsGone,
  author = {Raoul
Pauwels Kübler and  Koen},
  title = {Metrics Gone Wrong: What Managers Can Learn from the 2016 US Presidential Election},
  journal = {NIM --- Marketing Intelligence Review},
  year = {2021},
  volume = {13},
  pages = {30--35},
  doi = {10.2478/nimmir-2021-0005},
  url = {https://www.sciendo.com/article/10.2478/nimmir-2021-0005},
  note = {Publication status: Published}
}

2020

Kübler, R., Colicev, A., & Pauwels, K. (2020). Social media's impact on the consumer mindset: When to use which sentiment extraction tool?. Journal of Interactive Marketing, 50, 136–155.
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@article{KueblerCP2020SocialMediaS,
  author = {Raoul Kübler and Anatoli Colicev and Koen Pauwels},
  title = {Social media's impact on the consumer mindset: When to use which sentiment extraction tool?},
  journal = {Journal of Interactive Marketing},
  year = {2020},
  volume = {50},
  pages = {136--155},
  note = {Publication status: Published}
}

Kübler, R., Langmaack, M., Albers, S., & Hoyer, W. (2020). The Impact of value-related crises on price and product-performance elasticities. Journal of the Academy of Marketing Science, 48, 776–794.
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@article{KueblerLAH2020TheImpactOf,
  author = {Raoul Kübler and Michael Langmaack and Sönke Albers and Wayne Hoyer},
  title = {The Impact of value-related crises on price and product-performance elasticities},
  journal = {Journal of the Academy of Marketing Science},
  year = {2020},
  volume = {48},
  pages = {776--794},
  note = {Publication status: Published}
}

Libai, B. &. Y. B., Gensler, S., Hofacker, C. F., Kaplan, A., Kötterheinrich, K., & Kroll, E. B. (2020). Brave New World? On AI and the Management of Customer Relationships. Journal of Interactive Marketing, 51(August), 44–56.
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@article{LibaiGHKKK2020BraveNewWorld,
  author = {Barak --- Yakov Bart Libai and Sonja Gensler and Charles F. Hofacker and Andreas Kaplan and Kim Kötterheinrich and Eike Benjamin Kroll},
  title = {Brave New World? On AI and the Management of Customer Relationships},
  journal = {Journal of Interactive Marketing},
  year = {2020},
  volume = {51},
  number = {August},
  pages = {44--56},
  doi = {10.1016/j.intmar.2020.04.002},
  url = {https://www.sciencedirect.com/science/article/pii/S1094996820300839},
  note = {Publication status: Published}
}

2018

de Haan, E., Kannan, P., Verhoef, P., & Wiesel, T. (2018). Device Switching in Online Purchasing: Examining the Strategic Contingencies. Journal of Marketing (J Mark), 2018(05).
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@article{DeHaanKVW2018DeviceSwitching,
  author = {E. {de Haan} and P.K. Kannan and P.C. Verhoef and Thorsten Wiesel},
  title = {Device Switching in Online Purchasing: Examining the Strategic Contingencies},
  journal = {Journal of Marketing (J Mark)},
  year = {2018},
  volume = {2018},
  number = {05},
  doi = {10.1509/jm.17.0113},
  note = {Publication status: Published}
}

Ilhan, B. E., Kübler, R., & Pauwels, K. (2018). Battle of the Brand Fans: Impact of Brand Attack and Defense on Social Media. Journal of Interactive Marketing, 43, 33–51.
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@article{IlhanKP2018BattleOfThe,
  author = {Behice Ece Ilhan and Raoul Kübler and Koen Pauwels},
  title = {Battle of the Brand Fans: Impact of Brand Attack and Defense on Social Media},
  journal = {Journal of Interactive Marketing},
  year = {2018},
  volume = {43},
  pages = {33--51},
  url = {http://www.sciencedirect.com/science/article/pii/S1094996818300069},
  note = {Publication status: Published}
}

Kübler, R., Pauwels, K., Yildirim, G., & Fandrich, T. (2018). App Popularity: Where in the World Are Consumers Most Sensitive to Price and User Ratings?. Journal of Marketing (J Mark), 82.
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@article{KueblerPYF2018AppPopularity,
  author = {Raoul Kübler and Koen Pauwels and Gökhan Yildirim and Thomas Fandrich},
  title = {App Popularity: Where in the World Are Consumers Most Sensitive to Price and User Ratings?},
  journal = {Journal of Marketing (J Mark)},
  year = {2018},
  volume = {82},
  doi = {10.1509/jm.16.0140},
  note = {Publication status: Published}
}

Kupfer, A.-K., Pähler_vor_der_Holte, N., Kübler, R. V., & Hennig-Thurau, T. (2018). The Role of the Partner Brand's Social Media Power in Brand Alliances. Journal of Marketing (J Mark), 82 (3), 25-44.
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@article{KupferPVDHKHT2018TheRoleOfThe,
  author = {Ann-Kristin Kupfer and Nora Pähler_vor_der_Holte and Raoul V. Kübler and Thorsten Hennig-Thurau},
  title = {The Role of the Partner Brand's Social Media Power in Brand Alliances},
  journal = {Journal of Marketing (J Mark)},
  year = {2018},
  volume = {82 (3), 25-44},
  url = {https://www.marketingcenter.de/sites/mcm/files/downloads/research/lmm/literature/kupfer_et_al._jm_2018_the_role_of_the_partner_brands_social_media_power_in_brand_alliances.pdf},
  note = {Publication status: Published}
}

2017

de Vries, L., Gensler, S., & Leeflang, P. S. (2017). Effects of Traditional Advertising and Social Messages on Brand-Building Metrics and Customer Acquisition. Journal of Marketing (J Mark), 81(5), 1–15.
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@article{DeVriesGL2017EffectsOfTraditional,
  author = {Lisette {de Vries} and Sonja Gensler and Peter S.H. Leeflang},
  title = {Effects of Traditional Advertising and Social Messages on Brand-Building Metrics and Customer Acquisition},
  journal = {Journal of Marketing (J Mark)},
  year = {2017},
  volume = {81},
  number = {5},
  pages = {1--15},
  doi = {10.1509/jm.15.0178},
  url = {http://journals.ama.org/doi/10.1509/jm.15.0178?code=amma-site},
  note = {Publication status: Published}
}

Gensler, S., Neslin, S. A., & Verhoef, P. C. (2017). The Showrooming Phenomenon: It's More than Just About Price. Journal of Interactive Marketing, 38(May), 29–43.
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@article{GenslerNV2017TheShowrooming,
  author = {Sonja Gensler and Scott A. Neslin and Peter C. Verhoef},
  title = {The Showrooming Phenomenon: It's More than Just About Price},
  journal = {Journal of Interactive Marketing},
  year = {2017},
  volume = {38},
  number = {May},
  pages = {29--43},
  url = {http://www.sciencedirect.com/science/article/pii/S1094996817300142},
  note = {Publication status: Published}
}

Kübler, R., Colicev, A., & Pauwels, K. (2017). Social Media’s Impact on Consumer Mindset: When to Use Which Sentiment Extraction Tool?. MSI Working Paper Series, 2017.
More details BibTeX

@article{KueblerCP2017SocialMediaS,
  author = {Raoul Kübler and Anatoli Colicev and Koen Pauwels},
  title = {Social Media’s Impact on Consumer Mindset: When to Use Which Sentiment Extraction Tool?},
  journal = {MSI Working Paper Series},
  year = {2017},
  volume = {2017},
  note = {Publication status: Published}
}

Ou, Y.-C., Verhoef, P., & Wiesel, T. (2017). The effects of customer equity drivers on loyalty across services industries and firms. Journal of the Academy of Marketing, 45(3), 336–356.
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@article{OuVW2017TheEffects,
  author = {Y-C Ou and P Verhoef and T Wiesel},
  title = {The effects of customer equity drivers on loyalty across services industries and firms},
  journal = {Journal of the Academy of Marketing},
  year = {2017},
  volume = {45},
  number = {3},
  pages = {336--356},
  note = {Publication status: Published}
}

2016

de Haan, E., Wiesel, T., & Pauwels, K. (2016). The effectiveness of different forms of online advertising for purchase conversion in a multiple-channel attribution framework. International Journal of Research in Marketing, 33(3), 491–507.
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@article{DeHaanWP2016TheEffectiveness,
  author = {E {de Haan} and T Wiesel and K Pauwels},
  title = {The effectiveness of different forms of online advertising for purchase conversion in a multiple-channel attribution framework},
  journal = {International Journal of Research in Marketing},
  year = {2016},
  volume = {33},
  number = {3},
  pages = {491--507},
  note = {Publication status: Published}
}

Gensler, S., Völckner, F., Egger, M., Fischbach, K., & Schoder, D. (2016). Listen to Your Customers: Insights into Brand Image Using Online Consumer-Generated Product Reviews. International Journal of Electronic Commerce, 20(1), 112–141.
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@article{GenslerVEFS2016ListenToYour,
  author = {S. Gensler and F. Völckner and M. Egger and K. Fischbach and D. Schoder},
  title = {Listen to Your Customers: Insights into Brand Image Using Online Consumer-Generated Product Reviews},
  journal = {International Journal of Electronic Commerce},
  year = {2016},
  volume = {20},
  number = {1},
  pages = {112--141},
  note = {Publication status: Published}
}

Ilhan, B. E., Pauwels, K., & Kübler, R. (2016). Dancing with the Enemy: Broadened Understanding of Engagement in Rival Brand Dyads. MSI Report, 2016.
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@article{IlhanPK2016DancingWith,
  author = {Behice Ece Ilhan and Koen Pauwels and Raoul Kübler},
  title = {Dancing with the Enemy: Broadened Understanding of Engagement in Rival Brand Dyads},
  journal = {MSI Report},
  year = {2016},
  volume = {2016},
  note = {Publication status: Published}
}

Kübler, R., Pauwels, K., Yildirim, G., & Fandrich, T. (2016). Should You Adapt Your Pricing and Ratings Reaction to a Country’s Cultural and Socioeconomic Setting?. MSI Working Paper Series, 2016.
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@article{KueblerPYF2016ShouldYouAdapt,
  author = {Raoul Kübler and Koen Pauwels and Gökhan Yildirim and Thomas Fandrich},
  title = {Should You Adapt Your Pricing and Ratings Reaction to a Country’s Cultural and Socioeconomic Setting?},
  journal = {MSI Working Paper Series},
  year = {2016},
  volume = {2016},
  note = {Publication status: Published}
}

Minnema, A., Bijmolt, T., Gensler, S., & Wiesel, T. (2016). To Keep or Not to Keep: Effects of Online Customer Reviews on Product Returns. Journal of Retailing, 92(3).
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@article{MinnemaBGW2016ToKeepOrNot,
  author = {A Minnema and T Bijmolt and S Gensler and T Wiesel},
  title = {To Keep or Not to Keep: Effects of Online Customer Reviews on Product Returns},
  journal = {Journal of Retailing},
  year = {2016},
  volume = {92},
  number = {3},
  note = {Publication status: Published}
}

Minnema, A., Bijmolt, T., Gensler, S., & Wiesel, T. (2016). To Keep or Not to Keep: Effects of Online Customer Reviews on Product Returns. Journal of Retailing, 92(3), 253–267.
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@article{MinnemaBGW2016ToKeepOrNot,
  author = {A. Minnema and T. Bijmolt and S. Gensler and T. Wiesel},
  title = {To Keep or Not to Keep: Effects of Online Customer Reviews on Product Returns},
  journal = {Journal of Retailing},
  year = {2016},
  volume = {92},
  number = {3},
  pages = {253--267},
  doi = {10.1016/j.jretai.2016.03.001},
  url = {https://www.scopus.com/inward/record.uri?partnerID=HzOxMe3b&scp=84964335798&origin=inward},
  note = {Publication status: Published}
}

2015

de Haan, E., Verhoef, P., & Wiesel, T. (2015). The predictive ability of different customer feedback metrics for retention. International Journal of Research in Marketing, 32(2).
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@article{DeHaanVW2015ThePredictive,
  author = {E. {de Haan} and P. Verhoef and T. Wiesel},
  title = {The predictive ability of different customer feedback metrics for retention},
  journal = {International Journal of Research in Marketing},
  year = {2015},
  volume = {32},
  number = {2},
  doi = {10.1016/j.ijresmar.2015.02.004},
  url = {http://www.scopus.com/inward/record.url?partnerID=HzOxMe3b&scp=84930575990&origin=inward},
  note = {Publication status: Published}
}

2014

Neslin, , Scott, A. S., Jerath, , Kinshuk, K., Bodapati, , Anand, V. A., Bradlow, , Eric, T. E., Deighton, , John, J., Gensler, , Sonja, S., Lee, , Leonard, L., Montaguti, , Elisa, E., Telang, , Rahul, R., Venkatesan, , Raj, R., Verhoef, , Peter, C. P., Zhang, , Z., J. Z., & , (2014). The interrelationships between brand and channel choice. Marketing Letters, 25(3), 330.
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@article{NeslinSJKBABEDJGSLLMETRVRVPZZ2014TheInterrelationships,
  author = { Neslin and A. S.A. Scott and  Jerath and K. Kinshuk and  Bodapati and V. A.V. Anand and  Bradlow and T. E.T. Eric and  Deighton and J. John and  Gensler and S. Sonja and  Lee and L. Leonard and  Montaguti and E. Elisa and  Telang and R. Rahul and  Venkatesan and R. Raj and  Verhoef and C. P.C. Peter and  Zhang and John Z.J. Z. and  },
  title = {The interrelationships between brand and channel choice},
  journal = {Marketing Letters},
  year = {2014},
  volume = {25},
  number = {3},
  pages = {330},
  doi = {10.1007/s11002-014-9305-2},
  note = {Publication status: Published}
}

Ou, Y., de Vries, L., Wiesel, T., & Verhoef, P. (2014). The Role of Consumer Confidence in Creating Customer Loyalty. Journal of Service Research, 17(3), 339–354.
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@article{OuDVWV2014TheRoleOfConsumer,
  author = {Y. Ou and L. {de Vries} and T. Wiesel and P. Verhoef},
  title = {The Role of Consumer Confidence in Creating Customer Loyalty},
  journal = {Journal of Service Research},
  year = {2014},
  volume = {17},
  number = {3},
  pages = {339--354},
  doi = {10.1177/1094670513513925},
  url = {http://www.scopus.com/inward/record.url?partnerID=HzOxMe3b&scp=84892548128&origin=inward},
  note = {Publication status: Published}
}

2013

Gensler, , Sonja, S., Leeflang, , Peter, S. H. P., Skiera, , Bernd, B., & , (2013). Comparing methods to separate treatment from self-selection effects in an online banking setting. Journal of Business Research, 66(9), 1278.
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@article{GenslerSLPSB2013ComparingMethods,
  author = { Gensler and S. Sonja and  Leeflang and S H P.S.H. Peter and  Skiera and B. Bernd and  },
  title = {Comparing methods to separate treatment from self-selection effects in an online banking setting},
  journal = {Journal of Business Research},
  year = {2013},
  volume = {66},
  number = {9},
  pages = {1278},
  doi = {10.1016/j.jbusres.2012.02.025},
  note = {Publication status: Published}
}

Gensler, , Sonja, S., Völckner, , Franziska, F., Liu-Thompkins, , Yuping, Y., Wiertz, , Caroline, C., & , (2013). Managing brands in the social media environment. Journal of Interactive Marketing, 27(4), 256.
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@article{GenslerSVFLTYWC2013ManagingBrands,
  author = { Gensler and S. Sonja and  Völckner and F. Franziska and  Liu-Thompkins and Y. Yuping and  Wiertz and C. Caroline and  },
  title = {Managing brands in the social media environment},
  journal = {Journal of Interactive Marketing},
  year = {2013},
  volume = {27},
  number = {4},
  pages = {256},
  doi = {10.1016/j.intmar.2013.09.004},
  note = {Publication status: Published}
}

2012

De, V. L., Gensler, S., & Leeflang, P. (2012). Popularity of Brand Posts on Brand Fan Pages: An Investigation of the Effects of Social Media Marketing. Journal of Interactive Marketing, 26(2), 91.
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@article{DeGL2012Popularity,
  author = {Vries L. De and S. Gensler and P.S.H. Leeflang},
  title = {Popularity of Brand Posts on Brand Fan Pages: An Investigation of the Effects of Social Media Marketing},
  journal = {Journal of Interactive Marketing},
  year = {2012},
  volume = {26},
  number = {2},
  pages = {91},
  doi = {10.1016/j.intmar.2012.01.003},
  note = {Publication status: Published}
}

Gensler, S., Leeflang, P., & Skiera, B. (2012). Impact of Online Channel Use on Customer Revenues and Costs to Serve: Considering Product Portfolios and Self-Selection. International Journal of Research in Marketing, 29(2), 192–201.
More details BibTeX

@article{GenslerLS2012ImpactOfOnline,
  author = {S. Gensler and P. Leeflang and B. Skiera},
  title = {Impact of Online Channel Use on Customer Revenues and Costs to Serve: Considering Product Portfolios and Self-Selection},
  journal = {International Journal of Research in Marketing},
  year = {2012},
  volume = {29},
  number = {2},
  pages = {192--201},
  note = {Publication status: Published}
}

Gensler, , Sonja, S., Verhoef, , Peter, C. P., Böhm, , Martin, M., & , (2012). Understanding consumers' multichannel choices across the different stages of the buying process. Marketing Letters, 23(4), 1003.
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@article{GenslerSVPBM2012Understanding,
  author = { Gensler and S. Sonja and  Verhoef and C. P.C. Peter and  Böhm and M. Martin and  },
  title = {Understanding consumers' multichannel choices across the different stages of the buying process},
  journal = {Marketing Letters},
  year = {2012},
  volume = {23},
  number = {4},
  pages = {1003},
  doi = {10.1007/s11002-012-9199-9},
  note = {Publication status: Published}
}

Kübler, R., & Proppe, D. (2012). Faking or Convincing: Why Do Some Advertising Campaigns Win Creativity Awards?. Business Research, 5(1), 60–81.
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@article{KueblerP2012FakingOrConvincing,
  author = {RV Kübler and D Proppe},
  title = {Faking or Convincing: Why Do Some Advertising Campaigns Win Creativity Awards?},
  journal = {Business Research},
  year = {2012},
  volume = {5},
  number = {1},
  pages = {60--81},
  doi = {10.1007/BF03342732DO-10.1007/BF03342732},
  url = {https://doi.org/10.1007/BF03342732DO --- 10.1007/BF03342732},
  note = {Publication status: Published}
}

Schulze, C., Skiera, B., & Wiesel, T. (2012). Linking customer and financial metrics to shareholder value: The leverage effect in customer-based valuation. Journal of Marketing (J Mark), 76(2), 17–32.
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@article{SchulzeSW2012LinkingCustomer,
  author = {C. Schulze and B. Skiera and T. Wiesel},
  title = {Linking customer and financial metrics to shareholder value: The leverage effect in customer-based valuation},
  journal = {Journal of Marketing (J Mark)},
  year = {2012},
  volume = {76},
  number = {2},
  pages = {17--32},
  doi = {10.1509/jm.10.0280},
  url = {http://www.scopus.com/inward/record.url?partnerID=HzOxMe3b&scp=84859592221&origin=inward},
  note = {Publication status: Published}
}

2011

Frischmann, , Tanja, T., Gensler, , Sonja, S., & , (2011). Influence of perceptual metrics on customer profitability: The mediating effect of behavioural metrics. Journal of Financial Services Marketing, 16(1), 26.
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@article{FrischmannTGS2011InfluenceOf,
  author = { Frischmann and T. Tanja and  Gensler and S. Sonja and  },
  title = {Influence of perceptual metrics on customer profitability: The mediating effect of behavioural metrics},
  journal = {Journal of Financial Services Marketing},
  year = {2011},
  volume = {16},
  number = {1},
  pages = {26},
  doi = {10.1057/fsm.2011.4},
  note = {Publication status: Published}
}

Gensler, S., Hinz, O., Skiera, B., & Theysohn, S. (2011). Willingness-to-Pay Estimation with Choice-Based Conjoint Analysis: Addressing Extreme Response Behavior with Individually Adapted Designs. European Journal of Operational Research, 219, 368–378.
More details BibTeX

@article{GenslerHST2011WillingnessToPay,
  author = {S. Gensler and O. Hinz and B. Skiera and S. Theysohn},
  title = {Willingness-to-Pay Estimation with Choice-Based Conjoint Analysis: Addressing Extreme Response Behavior with Individually Adapted Designs},
  journal = {European Journal of Operational Research},
  year = {2011},
  volume = {219},
  pages = {368--378},
  note = {Publication status: Published}
}

Wiesel, T., Skiera, B., & Villanueva, J. (2011). Customer Lifetime Value and Customer Equity Models Using Company-reported Summary Data. Journal of Interactive Marketing, 25(1), 20–22.
More details BibTeX Full text DOI

@article{WieselSV2011CustomerLifetime,
  author = {T. Wiesel and B. Skiera and J. Villanueva},
  title = {Customer Lifetime Value and Customer Equity Models Using Company-reported Summary Data},
  journal = {Journal of Interactive Marketing},
  year = {2011},
  volume = {25},
  number = {1},
  pages = {20--22},
  doi = {10.1016/j.intmar.2010.12.003},
  url = {http://www.scopus.com/inward/record.url?partnerID=HzOxMe3b&scp=79551597921&origin=inward},
  note = {Publication status: Published}
}

Wiesel, T., Pauwels, K., & Arts, J. (2011). Marketing’s Profit Impact: Quantifying Online and Offline Funnel Progression. Marketing Science, 30(July/August), 604–611.
More details BibTeX

@article{WieselPA2011MarketingS,
  author = {T. Wiesel and K. Pauwels and J. Arts},
  title = {Marketing’s Profit Impact: Quantifying Online and Offline Funnel Progression},
  journal = {Marketing Science},
  year = {2011},
  volume = {30},
  number = {July/August},
  pages = {604--611},
  note = {Publication status: Published}
}

Zhang, T., Gensler, S., & Garcia, R. (2011). A Study of the Diffusion of Alternative Fuel Vehicles: An Agent-based Modeling Approach. Journal of Product Innovation Management, 28(2), 152–168.
More details BibTeX

@article{ZhangGG2011AStudyOfThe,
  author = {T. Zhang and S. Gensler and R. Garcia},
  title = {A Study of the Diffusion of Alternative Fuel Vehicles: An Agent-based Modeling Approach},
  journal = {Journal of Product Innovation Management},
  year = {2011},
  volume = {28},
  number = {2},
  pages = {152--168},
  note = {Publication status: Published}
}

2010

Albers, S., Gensler, S., & van de Bergh, J. (2010). Entscheidungsunterstützung unter Berücksichtigung der Anforderungen von Entscheidungsträgern am Beispiel der Gestaltung von optionalen Girokonto-Tarifen. Zeitschrift für Betriebswirtschaft (ZfB), 80(6), 617–638.
More details BibTeX

@article{AlbersGVDB2010Entscheidungsunterstuetzung,
  author = {S. Albers and S. Gensler and J. {van de Bergh}},
  title = {Entscheidungsunterstützung unter Berücksichtigung der Anforderungen von Entscheidungsträgern am Beispiel der Gestaltung von optionalen Girokonto-Tarifen},
  journal = {Zeitschrift für Betriebswirtschaft (ZfB)},
  year = {2010},
  volume = {80},
  number = {6},
  pages = {617--638},
  note = {Publication status: Published}
}

Hennig-Thurau, T., Malthouse, E., Friege, C., Gensler, S., Lobschat, L., Rangaswamy, A., & Skiera, B. (2010). The Impact of New Media on Customer Relationships. Journal of Service Research, 13(3), 311–330.
More details BibTeX Full text DOI

@article{HennigThurauMFGLRS2010TheImpactOf,
  author = {T Hennig-Thurau and EC Malthouse and C Friege and S Gensler and L Lobschat and A Rangaswamy and B Skiera},
  title = {The Impact of New Media on Customer Relationships},
  journal = {Journal of Service Research},
  year = {2010},
  volume = {13},
  number = {3},
  pages = {311--330},
  doi = {10.1177/1094670510375460},
  url = {https://www.marketingcenter.de/sites/mcm/files/downloads/research/lmm/literature/hennig-thurau_et_al._2010_jsr_the_impact_of_new_media_on_customer_relationships.pdf},
  note = {Publication status: Published}
}

Kübler, R. V., Albers, S., & , (2010). Communication Behavior of Companies in Product Recalls Without Customer Identification Information. Marketing — Journal of Research and Management, 6, 19–30.
More details BibTeX

@article{KueblerA2010Communication,
  author = {Raoul V Kübler and Sönke Albers and  },
  title = {Communication Behavior of Companies in Product Recalls Without Customer Identification Information},
  journal = {Marketing --- Journal of Research and Management},
  year = {2010},
  volume = {6},
  pages = {19--30},
  note = {Publication status: Published}
}

Kumar, V., Aksoy, L., Donkers, B., Venkatesan, R., Wiesel, T., & Tillmanns, S. (2010). Undervalued or overvalued customers: Capturing total customer engagement value. Journal of Service Research, 13(3), 297–310.
More details BibTeX Full text DOI

@article{KumarADVWT2010Undervalued,
  author = {V. Kumar and L. Aksoy and B. Donkers and R. Venkatesan and T. Wiesel and S. Tillmanns},
  title = {Undervalued or overvalued customers: Capturing total customer engagement value},
  journal = {Journal of Service Research},
  year = {2010},
  volume = {13},
  number = {3},
  pages = {297--310},
  doi = {10.1177/1094670510375602},
  url = {http://www.scopus.com/inward/record.url?partnerID=HzOxMe3b&scp=77955609469},
  note = {Publication status: Published}
}

2009

Pauwels, K., Ambler, T., Clark, B. P., Reibstein, D., Skiera, B., Wierenga, B., & Wiesel, T. (2009). Dashboards As a Service: Why, What, How, and Which Research is Needed?. Journal of Service Research, 12(2), 175–189.
More details BibTeX

@article{PauwelsACRSWW2009Dashboards,
  author = {K. Pauwels and T. Ambler and B..
LaPointe P. Clark and D. Reibstein and B. Skiera and B. Wierenga and T. Wiesel},
  title = {Dashboards As a Service: Why, What, How, and Which Research is Needed?},
  journal = {Journal of Service Research},
  year = {2009},
  volume = {12},
  number = {2},
  pages = {175--189},
  note = {Publication status: Published}
}

2008

Wiesel, T., Skiera, B., & Villanueva, J. (2008). Customer equity: An integral part of financial reporting. Journal of Marketing (J Mark), 72(2), 1–14.
More details BibTeX Full text DOI

@article{WieselSV2008CustomerEquity,
  author = {T. Wiesel and B. Skiera and J. Villanueva},
  title = {Customer equity: An integral part of financial reporting},
  journal = {Journal of Marketing (J Mark)},
  year = {2008},
  volume = {72},
  number = {2},
  pages = {1--14},
  doi = {10.1509/jmkg.72.2.1},
  url = {http://www.scopus.com/inward/record.url?partnerID=HzOxMe3b&scp=41549156527&origin=inward},
  note = {Publication status: Published}
}

2007

Gensler, S., Skiera, B., Böhm, , & M., (2007). Einfluss der Online-Banking Nutzung auf die Profitabilität von Bankkunden. Zeitschrift für Betriebswirtschaft (ZfB), 77(6), 675–695.
More details BibTeX

@article{GenslerSBM2007EinflussDer,
  author = {S. Gensler and B. Skiera and  Böhm and  M.},
  title = {Einfluss der Online-Banking Nutzung auf die Profitabilität von Bankkunden},
  journal = {Zeitschrift für Betriebswirtschaft (ZfB)},
  year = {2007},
  volume = {77},
  number = {6},
  pages = {675--695},
  note = {Publication status: Published}
}

Gensler, , Sonja, S., Dekimpe, , Marnik, G. M., Skiera, , Bernd, B., & , (2007). Evaluating channel performance in multi-channel environments. Journal of Retailing and Consumer Services, 14(1), 23.
More details BibTeX DOI

@article{GenslerSDMSB2007Evaluating,
  author = { Gensler and S. Sonja and  Dekimpe and G. M.G. Marnik and  Skiera and B. Bernd and  },
  title = {Evaluating channel performance in multi-channel environments},
  journal = {Journal of Retailing and Consumer Services},
  year = {2007},
  volume = {14},
  number = {1},
  pages = {23},
  doi = {10.1016/j.jretconser.2006.02.001},
  note = {Publication status: Published}
}

Wiesel, T., & Skiera, B. (2007). Ein Modell zur Unternehmensbewertung auf der Basis von Kundenwerten. Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung (zfbf), 59, 706–731.
More details BibTeX

@article{WieselS2007EinModellZur,
  author = {T. Wiesel and B. Skiera},
  title = {Ein Modell zur Unternehmensbewertung auf der Basis von Kundenwerten},
  journal = {Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung (zfbf)},
  year = {2007},
  volume = {59},
  pages = {706--731},
  note = {Publication status: Published}
}

2006

Gensler, S. (2006). Ermittlung von Präferenzen für Produkteigenschaften mit Hilfe der Choice-Based Conjoint Analyse (Teil II). Wirtschaftswissenschaftliches Studium, 35(6), 316–319.
More details BibTeX

@article{Gensler2006Ermittlung,
  author = {S. Gensler},
  title = {Ermittlung von Präferenzen für Produkteigenschaften mit Hilfe der Choice-Based Conjoint Analyse (Teil II)},
  journal = {Wirtschaftswissenschaftliches Studium},
  year = {2006},
  volume = {35},
  number = {6},
  pages = {316--319},
  note = {Publication status: Published}
}

Gensler, S. (2006). Ermittlung von Präferenzen für Produkteigenschaften mit Hilfe der Choice-Based Conjoint Analyse (Teil I). Wirtschaftswissenschaftliches Studium, 35(5), 254–258.
More details BibTeX

@article{Gensler2006Ermittlung,
  author = {S. Gensler},
  title = {Ermittlung von Präferenzen für Produkteigenschaften mit Hilfe der Choice-Based Conjoint Analyse (Teil I)},
  journal = {Wirtschaftswissenschaftliches Studium},
  year = {2006},
  volume = {35},
  number = {5},
  pages = {254--258},
  note = {Publication status: Published}
}

Gensler, S., & Böhm, M. (2006). Kanalwahlverhalten von Kunden in einem Multikanalumfeld. Thexis — Fachzeitschrift für Marketing, 4, 31–36.
More details BibTeX

@article{GenslerB2006Kanalwahlverhalten,
  author = {S. Gensler and M. Böhm},
  title = {Kanalwahlverhalten von Kunden in einem Multikanalumfeld},
  journal = {Thexis --- Fachzeitschrift für Marketing},
  year = {2006},
  volume = {4},
  pages = {31--36},
  note = {Publication status: Published}
}

2005

Gensler, , Sonja, S., Skiera, , Bernd, B., Böhm, , Martin, M., & , (2005). Einsatzmöglichkeiten der Matching Methode zur Berücksichtigung von Selbstselektion. Journal fur Betriebswirtschaft, 55(1), 62.
More details BibTeX DOI

@article{GenslerSSBBM2005Einsatzmoeglichkeiten,
  author = { Gensler and S. Sonja and  Skiera and B. Bernd and  Böhm and M. Martin and  },
  title = {Einsatzmöglichkeiten der Matching Methode zur Berücksichtigung von Selbstselektion},
  journal = {Journal fur Betriebswirtschaft},
  year = {2005},
  volume = {55},
  number = {1},
  pages = {62},
  doi = {10.1007/s11301-005-0010-3},
  note = {Publication status: Published}
}

2002

Skiera, B., & Gensler, S. (2002). Berechnung von Nutzenfunktionen und Marktsimulationen mit Hilfe der Conjoint-Analyse (Teil II). Wirtschaftswissenschaftliches Studium, 31(5), 15–20.
More details BibTeX

@article{SkieraG2002Berechnung,
  author = {B. Skiera and S. Gensler},
  title = {Berechnung von Nutzenfunktionen und Marktsimulationen mit Hilfe der Conjoint-Analyse (Teil II)},
  journal = {Wirtschaftswissenschaftliches Studium},
  year = {2002},
  volume = {31},
  number = {5},
  pages = {15--20},
  note = {Publication status: Published}
}

Skiera, B., & Gensler, S. (2002). Berechnung von Nutzenfunktionen und Marktsimulationen mit Hilfe der Conjoint-Analyse (Teil I). Wirtschaftswissenschaftliches Studium, 31(4), 31–37.
More details BibTeX

@article{SkieraG2002Berechnung,
  author = {B. Skiera and S. Gensler},
  title = {Berechnung von Nutzenfunktionen und Marktsimulationen mit Hilfe der Conjoint-Analyse (Teil I)},
  journal = {Wirtschaftswissenschaftliches Studium},
  year = {2002},
  volume = {31},
  number = {4},
  pages = {31--37},
  note = {Publication status: Published}
}

2000

Posselt, T., & Gensler, S. (2000). Ein transaktionskostenorientierter Ansatz zur Erklärung von Handelsbetriebstypen. Die Betriebswirtschaft (DBW), 60(2), 182–198.
More details BibTeX

@article{PosseltG2000EinTransaktionskostenorientierter,
  author = {T. Posselt and S. Gensler},
  title = {Ein transaktionskostenorientierter Ansatz zur Erklärung von Handelsbetriebstypen},
  journal = {Die Betriebswirtschaft (DBW)},
  year = {2000},
  volume = {60},
  number = {2},
  pages = {182--198},
  note = {Publication status: Published}
}

Text book (monograph)

2023

Backhaus, K., Erichson, B., Gensler, S., Weiber, R., & Weiber, T. (2023). Multivariate Analysemethoden — Eine anwendungsorientierte Einführung.
More details Full text DOI

Backhaus, K., Erichson, B., Gensler, S., Weiber, R., & Weiber, T. (2023). Multivariate Analysis: An Application-Oriented Introduction.
More details DOI

Abstract in edited proceedings (conference)

2023

Dewender, S., & Kübler, R. (2023). Does it matter to all in the same way? How culture moderates the perception of corporate unethical behavior. (accepted / in press (not yet published))
More details

Research article (book contribution)

2022

Gensler, S. (2022). Finite Mixture Models. In Homburg, C., Klarmann, M., & Vomberg, A. (Eds.), Handbook of Market Research (1st ed., pp. 251–264). Springer, Cham.
More details BibTeX DOI

@incollection{Gensler2022FiniteMixture,
  author = {Sonja Gensler},
  title = {Finite Mixture Models},
  booktitle = {Handbook of Market Research},
  edition = {1},
  pages = {251--264},
  editor = {Christian Homburg and Martin Klarmann and Arnd Vomberg},
  year = {2022},
  publisher = {Springer, Cham},
  isbn = {978-3-319-57412-7},
  doi = {10.1007/978-3-319-57413-4},
  note = {Publication status: Published}
}

2017

Kübler, R., Wiering, J., & Pauwels, K. (2017). Machine Learning and Big Data. In Leeflang, P., Wieringa, J., Bijmolt, T., & Pauwels, K. (Eds.), Advanced Methods for Modeling Markets (pp. 631–670). Springer.
More details BibTeX

@incollection{KueblerWP2017MachineLearning,
  author = {Raoul Kübler and Jaap Wiering and Koen Pauwels},
  title = {Machine Learning and Big Data},
  booktitle = {Advanced Methods for Modeling Markets},
  pages = {631--670},
  editor = {Peter Leeflang and Jaap Wieringa and  Tammo Bijmolt and Koen Pauwels},
  year = {2017},
  publisher = {Springer},
  note = {Publication status: Published}
}

2013

Wiesel, T., & Skiera, B. (2013). Customer Equity Disclosure. In Kumar, a. S. (Ed.), Customer Equity Handbook (pp. 1–14). (online first)
More details BibTeX

@incollection{WieselS2013CustomerEquity,
  author = {T. Wiesel and B. Skiera},
  title = {Customer Equity Disclosure},
  booktitle = {Customer Equity Handbook},
  pages = {1--14},
  editor = {and Shah Kumar},
  year = {2013},
  publisher = {},
  note = {Publication status: online first}
}

2012

Kübler, R. (2012). Best/Worst Scaling. In Albers, S., Klapper, D., Konradt, U., Walter, A., & Wolf, J. (Eds.), Methodik der empirischen Forschung (pp. 300–327).
More details BibTeX

@incollection{Kuebler2012BestWorstScaling,
  author = {Raoul Kübler},
  title = {Best/Worst Scaling},
  booktitle = {Methodik der empirischen Forschung},
  pages = {300--327},
  editor = {S Albers and D Klapper and U Konradt and A Walter and J Wolf},
  year = {2012},
  publisher = {},
  note = {Publication status: Published}
}

2010

Srivastava, R., & Wiesel, T. (2010). Brand platform as strategic investments: leveraging customer connections to manage profitability, growth, and risk. In Wuyts, S., Dekimpe, M. G., Gijsbrechts, E., & Pieters, R. (Eds.), The connected customer — the changing nature of consumer and business markets (pp. 203–216).
More details BibTeX

@incollection{SrivastavaW2010BrandPlatform,
  author = {R. Srivastava and T. Wiesel},
  title = {Brand platform as strategic investments: leveraging customer connections to manage profitability, growth, and risk},
  booktitle = {The connected customer --- the changing nature of consumer and business markets},
  pages = {203--216},
  editor = {S. Wuyts and M. G. Dekimpe and E. Gijsbrechts and R. Pieters},
  year = {2010},
  publisher = {},
  note = {Publication status: Published}
}

2007

Wiesel, T., & Skiera, B. (2007). Linking Customer Metrics to Shareholder Value. In Marketing Science Institute (Ed.), Marketing Metrics and Financial Performance (pp. 15–17).
More details BibTeX

@incollection{WieselS2007LinkingCustomer,
  author = {T. Wiesel and B. Skiera},
  title = {Linking Customer Metrics to Shareholder Value},
  booktitle = {Marketing Metrics and Financial Performance},
  pages = {15--17},
  editor = {Marketing Science Institute},
  year = {2007},
  publisher = {},
  note = {Publication status: Published}
}

2005

Skiera, B., Wiesel, T., & Pfaff, D. (2005). Wertorientierte Kundenanalyse innerhalb der Financial Supply Chain. In Verein, f. C. M. (Ed.), Die Optimierung der Performance im Credit Management (pp. 117–133). Heidelberg.
More details BibTeX

@incollection{SkieraWP2005Wertorientierte,
  author = {B. Skiera and T. Wiesel and D. Pfaff},
  title = {Wertorientierte Kundenanalyse innerhalb der Financial Supply Chain},
  booktitle = {Die Optimierung der Performance im Credit Management},
  pages = {117--133},
  editor = {für Credit Management Verein},
  year = {2005},
  publisher = {},
  address = {Heidelberg},
  note = {Publication status: Published}
}

Book (monograph)

2021

Backhaus, K., Erichson, B., Gensler, S., Weiber, R., & Weiber, T. (2021). Multivariate Analysemethoden (16). Wiesbaden: Gabler Verlag.
More details BibTeX Full text DOI

@book{BackhausEGWW2021Multivariate,
  author = {Klaus Backhaus and Bernd Erichson and Sonja Gensler and Rolf Weiber and Thomas Weiber},
  title = {Multivariate Analysemethoden},
  edition = {16},
  year = {2021},
  publisher = {Gabler Verlag},
  address = {Wiesbaden},
  isbn = {978-3-658-32424-7},
  doi = {10.1007/978-3-658-32425-4},
  url = {https://www.springer.com/de/book/9783658324247},
  note = {Publication status: Published}
}

Backhaus, K., Erichson, B., Gensler, S., Weiber, R., & Weiber, T. (2021). Multivariate Analysis — An Application-Oriented Introduction (1st ed.). Wiesbaden: Springer Fachmedien Wiesbaden GmbH.
More details BibTeX Full text DOI

@book{BackhausEGWW2021Multivariate,
  author = {Klaus Backhaus and Bernd Erichson and Sonja Gensler and Rolf Weiber and Thomas Weiber},
  title = {Multivariate Analysis --- An Application-Oriented Introduction},
  edition = {1},
  year = {2021},
  publisher = {Springer Fachmedien Wiesbaden GmbH},
  address = {Wiesbaden},
  isbn = {978-3-658-32588-6},
  doi = {10.1007/978-3-658-32589-3},
  url = {https://www.springer.com/de/book/9783658325886},
  note = {Publication status: Published}
}

2003

Skiera, B., König, W., Gensler, S., Weitzel, T., Beimborn, D., Blumenberg, S., Franke, J., & Pfaff, D. (2003). Financial-Chain-Management Prozessanalyse, Effizienzpotenziale und Outsourcing — Eine empirische Untersuchung mit den 1.000 größten deutschen Unternehmen, Norderstedt. Norderstedt.
More details BibTeX

@book{SkieraKGWBBFP2003FinancialChainManagement,
  author = {B. Skiera and W. König and S. Gensler and T. Weitzel and D. Beimborn and S. Blumenberg and J. Franke and D. Pfaff},
  title = {Financial-Chain-Management Prozessanalyse, Effizienzpotenziale und Outsourcing --- Eine empirische Untersuchung mit den 1.000 größten deutschen Unternehmen, Norderstedt.},
  year = {2003},
  publisher = {},
  address = {Norderstedt},
  note = {Publication status: Published}
}

Research article in proceedings (conference)

2021

Dewender, S., Oechsner, L. K., & R., (2021). Loose Lips sink Ships — What chatter from non-privacy sensitive social media users tells us about privacy sensitive social media users. In Proceedings of the IMRC Conference, New York. (accepted / in press (not yet published))
More details BibTeX

@inproceedings{DewenderOR2021LooseLipsSink,
  author = {S. Dewender and L. Kübler Oechsner and  R.},
  title = {Loose Lips sink Ships --- What chatter from non-privacy sensitive social media users tells us about privacy sensitive social media users},
  booktitle = {Proceedings of the IMRC Conference},
  year = {2021},
  address = {New York},
  note = {Publication status: accepted / in press (not yet published)}
}

Oechsner, L., Kübler, R., & Pauwels, K. (2021). The impact of lockdown measures during the COVID-19 pandemic on personal stress and false news sharing on social media. In Proceedings of the EMAC 2021 Annual Conference, Madrid. (accepted / in press (not yet published))
More details BibTeX

@inproceedings{OechsnerKP2021TheImpactOf,
  author = {Lina Oechsner and Raoul Kübler and Koen Pauwels},
  title = {The impact of lockdown measures during the COVID-19 pandemic on personal stress and false news sharing on social media},
  booktitle = {Proceedings of the EMAC 2021 Annual Conference},
  year = {2021},
  address = {Madrid},
  note = {Publication status: accepted / in press (not yet published)}
}

2016

Monske, S., Gensler, S., & Wiesel, T. (2016). Investigating consumer’s online search and decision-making strategies: An eye-tracking analysis of visual attention on product and review-specific information in a two-stage choice process. In Proceedings of the 45th EMAC Annual Conference, Oslo, Norwegen, 1–7. (accepted / in press (not yet published))
More details BibTeX

@inproceedings{MonskeGW2016Investigating,
  author = {Simon Monske and Sonja Gensler and Thorsten Wiesel},
  title = {Investigating consumer’s online search and decision-making strategies:
An eye-tracking analysis of visual attention on product and review-specific information in a two-stage choice process},
  booktitle = {Proceedings of the 45$^{th}$ EMAC Annual Conference},
  pages = {1--7},
  year = {2016},
  address = {Oslo, Norwegen},
  note = {Publication status: accepted / in press (not yet published)}
}

2014

Gensler, S., Wiesel, T., & Leweling, S. (2014). The value of user-generated content and social shopping tools: differentiation between active, passive and non-users. In Proceedings of the Oxford Retail Futures Conference: Innovation in Retail and Distribution, Oxford, Großbritannien.
More details BibTeX

@inproceedings{GenslerWL2014TheValueOf,
  author = {S. Gensler and T. Wiesel and S. Leweling},
  title = {The value of user-generated content and social shopping tools: differentiation between active, passive and non-users},
  booktitle = {Proceedings of the Oxford Retail Futures Conference: Innovation in Retail and Distribution},
  year = {2014},
  address = {Oxford, Großbritannien},
  note = {Publication status: Published}
}

2013

De, H. E., Verhoef, P., & Wiesel, T. (2013). There is No Single Best Measure of Your Customers. In Proceedings of the INFORMS Marketing Science Conference 2013, Istanbul, Türkei. (accepted / in press (not yet published))
More details BibTeX

@inproceedings{DeVW2013ThereIsNoSingle,
  author = {Haan E. De and P. Verhoef and T. Wiesel},
  title = {There is No Single Best Measure of Your Customers},
  booktitle = {Proceedings of the INFORMS Marketing Science Conference 2013},
  year = {2013},
  address = {Istanbul, Türkei},
  note = {Publication status: accepted / in press (not yet published)}
}

Minnema, A., Bijmolt, T., Gensler, S., & —, W. T. (2013). To Keep or Not to Keep: Effect of Customer Generated Content on Product Returns. In Proceedings of the INFORMS Marketing Science Conference 2013, Istanbul, Türkei. (accepted / in press (not yet published))
More details BibTeX

@inproceedings{MinnemaBG2013ToKeepOrNot,
  author = {A. Minnema and T. Bijmolt and S. Gensler and Wiesel T. ---},
  title = {To Keep or Not to Keep: Effect of Customer Generated Content on Product Returns},
  booktitle = {Proceedings of the INFORMS Marketing Science Conference 2013},
  year = {2013},
  address = {Istanbul, Türkei},
  note = {Publication status: accepted / in press (not yet published)}
}

Minnema, A., Bijmolt, T., Gensler, S., & Wiesel, T. (2013). To Keep or Not to Keep: Effect of Customer Generated Content on Product Returns. In Proceedings of the EMAC Conference 2013, Istanbul, Türkei. (accepted / in press (not yet published))
More details BibTeX

@inproceedings{MinnemaBGW2013ToKeepOrNot,
  author = {A. Minnema and T. Bijmolt and S. Gensler and T. Wiesel},
  title = {To Keep or Not to Keep: Effect of Customer Generated Content on Product Returns},
  booktitle = {Proceedings of the EMAC Conference 2013},
  year = {2013},
  address = {Istanbul, Türkei},
  note = {Publication status: accepted / in press (not yet published)}
}

Ou, Y.-C., Wiesel, T., & Verhoef, P. (2013). The Moderating Role of Industry and Firm Characteristics on the Effects of Value Equity, Brand Equity, and Relationship Equity on Loyalty. In Proceedings of the EMAC Conference 2013, Istanbul, Türkei. (accepted / in press (not yet published))
More details BibTeX

@inproceedings{OuWV2013TheModerating,
  author = {Y.-C. Ou and T. Wiesel and P. Verhoef},
  title = {The Moderating Role of Industry and Firm Characteristics on the Effects of Value Equity, Brand Equity, and Relationship Equity on Loyalty},
  booktitle = {Proceedings of the EMAC Conference 2013},
  year = {2013},
  address = {Istanbul, Türkei},
  note = {Publication status: accepted / in press (not yet published)}
}

2012

De, H. E., Wiesel, T., & Pauwels, K. (2012). Effective Customer-Initiated versus Firm-Initiated Touchpoints. In Proceedings of the INFORMS Marketing Science Conference 2012, Boston, USA. (accepted / in press (not yet published))
More details BibTeX

@inproceedings{DeWP2012EffectiveCustomerInitiated,
  author = {Haan E. De and T. Wiesel and K. Pauwels},
  title = {Effective Customer-Initiated versus Firm-Initiated Touchpoints},
  booktitle = {Proceedings of the INFORMS Marketing Science Conference 2012},
  year = {2012},
  address = {Boston, USA},
  note = {Publication status: accepted / in press (not yet published)}
}

Gensler, S., & Wiesel, T. (2012). Does Engaging Customers Actually Pay Off? The Value of Social Shopping Tools. In Proceedings of the EMAC Conference 2012, Lisbon, Portugal. (accepted / in press (not yet published))
More details BibTeX

@inproceedings{GenslerW2012DoesEngaging,
  author = {S. Gensler and T. Wiesel},
  title = {Does Engaging Customers Actually Pay Off? The Value of Social Shopping Tools},
  booktitle = {Proceedings of the EMAC Conference 2012},
  year = {2012},
  address = {Lisbon, Portugal},
  note = {Publication status: accepted / in press (not yet published)}
}

Ou, Y.-C., Wiesel, , T., , Verhoef, , & P., (2012). Further Understanding Customer Loyalty: Explaining Variance in Drivers Across Firms and Industries. In Proceedings of the INFORMS Marketing Science Conference 2012, Boston, USA. (accepted / in press (not yet published))
More details BibTeX

@inproceedings{OuWTVP2012FurtherUnderstanding,
  author = {Y.-C. Ou and  Wiesel and  T. and  Verhoef and  P.},
  title = {Further Understanding Customer Loyalty: Explaining Variance in Drivers Across Firms and Industries},
  booktitle = {Proceedings of the INFORMS Marketing Science Conference 2012},
  year = {2012},
  address = {Boston, USA},
  note = {Publication status: accepted / in press (not yet published)}
}

2011

Ou, Y.-C., de Vries, L., Wiesel, T., & Verhoef, P. (2011). Moderating Role of Consumer Confidence for Creating Customer Loyalty. In Proceedings of the EMAC Conference 2011, Ljubljana, Slowenien. (accepted / in press (not yet published))
More details BibTeX

@inproceedings{OuDVWV2011Moderating,
  author = {Y.-C. Ou and L. {de Vries} and T. Wiesel and P. Verhoef},
  title = {Moderating Role of Consumer Confidence for Creating Customer Loyalty},
  booktitle = {Proceedings of the EMAC Conference 2011},
  year = {2011},
  address = {Ljubljana, Slowenien},
  note = {Publication status: accepted / in press (not yet published)}
}

Wiesel, T., Gensler, , S., , Garcia, , & R., (2011). Online Idea Generation: Unmasking Customer's Desires. In Proceedings of the PDMA Academic Research Forum, Phoenix, USA. (accepted / in press (not yet published))
More details BibTeX

@inproceedings{WieselGSGR2011OnlineIdea,
  author = {T. Wiesel and  Gensler and  S. and  Garcia and  R.},
  title = {Online Idea Generation: Unmasking Customer's Desires},
  booktitle = {Proceedings of the PDMA Academic Research Forum},
  year = {2011},
  address = {Phoenix, USA},
  note = {Publication status: accepted / in press (not yet published)}
}

2010

Wiesel, T., Kräussl, R., & Srivastav, R. (2010). Brand Equity and Financial Analysts: Implications for Marketing and Investor Relations. In Proceedings of the EMAC Conference 2010, Kopenhagen, Dänemark. (accepted / in press (not yet published))
More details BibTeX

@inproceedings{WieselKS2010BrandEquity,
  author = {T. Wiesel and R. Kräussl and R. Srivastav},
  title = {Brand Equity and Financial Analysts: Implications for Marketing and Investor Relations},
  booktitle = {Proceedings of the EMAC Conference 2010},
  year = {2010},
  address = {Kopenhagen, Dänemark},
  note = {Publication status: accepted / in press (not yet published)}
}

Wiesel, T., Pauwels, K., & Arts, J. (2010). Marketing’s Profit Impact: Quantifying Online and Offline Funnel Progression. In Proceedings of the INFORMS Marketing Science Conference 2010, Köln, Deutschland. (accepted / in press (not yet published))
More details BibTeX

@inproceedings{WieselPA2010MarketingS,
  author = {T. Wiesel and K. Pauwels and J. Arts},
  title = {Marketing’s Profit Impact: Quantifying Online and Offline Funnel Progression},
  booktitle = {Proceedings of the INFORMS Marketing Science Conference 2010},
  year = {2010},
  address = {Köln, Deutschland},
  note = {Publication status: accepted / in press (not yet published)}
}

2009

Wiesel, T., Pauwels, K., Arts, , & J., (2009). Marketing’s Profit Impact: Quantifying Online and Offline Funnel Progression. In Proceedings of the EMAC Conference 2009, Nantes, Frankreich. (accepted / in press (not yet published))
More details BibTeX

@inproceedings{WieselPAJ2009MarketingS,
  author = {T. Wiesel and K. Pauwels and  Arts and  J.},
  title = {Marketing’s Profit Impact: Quantifying Online and Offline Funnel Progression},
  booktitle = {Proceedings of the EMAC Conference 2009},
  year = {2009},
  address = {Nantes, Frankreich},
  note = {Publication status: accepted / in press (not yet published)}
}

2008

Skiera, B., Wiesel, T., Schulze, , & C., (2008). Customer Based Firm Valuation. In Proceedings of the Finalist Best Paper Award WHU Campus for Finance Research Conference 2008, Vallendar, Deutschland. (accepted / in press (not yet published))
More details BibTeX

@inproceedings{SkieraWSC2008CustomerBased,
  author = {B. Skiera and T. Wiesel and  Schulze and  C.},
  title = {Customer Based Firm Valuation},
  booktitle = {Proceedings of the Finalist Best Paper Award WHU Campus for Finance Research Conference 2008},
  year = {2008},
  address = {Vallendar, Deutschland},
  note = {Publication status: accepted / in press (not yet published)}
}

Wiesel, T., Kräussl, R., & Srivastava, R. (2008). Brand Equity and Financial Analysts: Implications for Marketing and Investor Relations. In Proceedings of the MSI/EmoryMI Conference 2008, Atlanta, USA. (accepted / in press (not yet published))
More details BibTeX

@inproceedings{WieselKS2008BrandEquity,
  author = {T. Wiesel and R. Kräussl and R. Srivastava},
  title = {Brand Equity and Financial Analysts: Implications for Marketing and Investor Relations},
  booktitle = {Proceedings of the MSI/EmoryMI Conference 2008},
  year = {2008},
  address = {Atlanta, USA},
  note = {Publication status: accepted / in press (not yet published)}
}

Wiesel, T., Kräussl, R., Srivastava, , & R., (2008). Brand Equity and Financial Analysts: Implications for Marketing and Investor Relations. In Proceedings of the INFORMS Marketing Science Conference 2008, Vancouver, Kanada. (accepted / in press (not yet published))
More details BibTeX

@inproceedings{WieselKSR2008BrandEquity,
  author = {T. Wiesel and R. Kräussl and  Srivastava and  R.},
  title = {Brand Equity and Financial Analysts: Implications for Marketing and Investor Relations},
  booktitle = {Proceedings of the INFORMS Marketing Science Conference 2008},
  year = {2008},
  address = {Vancouver, Kanada},
  note = {Publication status: accepted / in press (not yet published)}
}

2007

Wiesel, T., Frischmann, T., Srivastava, , & R., (2007). Explaining Growth Expectations. In Proceedings of the INFORMS Marketing Science Conference 2007, Singapore, Singapore. (accepted / in press (not yet published))
More details BibTeX

@inproceedings{WieselFSR2007Explaining,
  author = {T. Wiesel and T. Frischmann and  Srivastava and  R.},
  title = {Explaining Growth Expectations},
  booktitle = {Proceedings of the INFORMS Marketing Science Conference 2007},
  year = {2007},
  address = {Singapore, Singapore},
  note = {Publication status: accepted / in press (not yet published)}
}

2006

Wiesel, T., & Skiera, B. (2006). Decomposition of Changes in Customer Equity over Time. In Proceedings of the EMAC Conference 2006, Athen, Griechenland. (accepted / in press (not yet published))
More details BibTeX

@inproceedings{WieselS2006Decomposition,
  author = {T. Wiesel and B. Skiera},
  title = {Decomposition of Changes in Customer Equity over Time},
  booktitle = {Proceedings of the EMAC Conference 2006},
  year = {2006},
  address = {Athen, Griechenland},
  note = {Publication status: accepted / in press (not yet published)}
}

Wiesel, T., & Skiera, B. (2006). Tracking Customer Equity. In Proceedings of the INFORMS Marketing Science Conference 2006, Pittsburgh, USA. (accepted / in press (not yet published))
More details BibTeX

@inproceedings{WieselS2006TrackingCustomer,
  author = {T. Wiesel and B. Skiera},
  title = {Tracking Customer Equity},
  booktitle = {Proceedings of the INFORMS Marketing Science Conference 2006},
  year = {2006},
  address = {Pittsburgh, USA},
  note = {Publication status: accepted / in press (not yet published)}
}

2005

Boehm, , Martin, M., Gensler, , Sonja, S., & , (2005). Evaluating the impact of the online sales channel on customer profitability. In Proceedings of the Hawaii International Conference on System Sciences, Hawaii, 171.
More details BibTeX

@inproceedings{BoehmMGS2005Evaluating,
  author = { Boehm and M. Martin and  Gensler and S. Sonja and  },
  title = {Evaluating the impact of the online sales channel on customer profitability},
  booktitle = {Proceedings of the Hawaii International Conference on System Sciences},
  pages = {171},
  volume = {n.a.},
  year = {2005},
  address = {Hawaii},
  issn = {15301605},
  note = {Publication status: Published}
}

Wiesel, T., & Skiera, B. (2005). Linking Customer Metrics to Shareholder Value. In Proceedings of the International Workshop on CRM: Data Mining Meets Marketing, New York, USA. (accepted / in press (not yet published))
More details BibTeX

@inproceedings{WieselS2005LinkingCustomer,
  author = {T. Wiesel and B. Skiera},
  title = {Linking Customer Metrics to Shareholder Value},
  booktitle = {Proceedings of the International Workshop on CRM: Data Mining Meets Marketing},
  year = {2005},
  address = {New York, USA},
  note = {Publication status: accepted / in press (not yet published)}
}

Wiesel, T., & Skiera, B. (2005). Impact of Marketing Metrics Drivers on Shareholder Value. In Proceedings of the INFORMS Marketing Science Conference 2005, Atlanta, USA. (accepted / in press (not yet published))
More details BibTeX

@inproceedings{WieselS2005ImpactOfMarketing,
  author = {T. Wiesel and B. Skiera},
  title = {Impact of Marketing Metrics Drivers on Shareholder Value},
  booktitle = {Proceedings of the INFORMS Marketing Science Conference 2005},
  year = {2005},
  address = {Atlanta, USA},
  note = {Publication status: accepted / in press (not yet published)}
}

Wiesel, T., & Skiera, B. (2005). Impact of Marketing Value Drivers on Shareholder Value. In Proceedings of the EMAC Conference 2005, Mailand, Italien. (accepted / in press (not yet published))
More details BibTeX

@inproceedings{WieselS2005ImpactOfMarketing,
  author = {T. Wiesel and B. Skiera},
  title = {Impact of Marketing Value Drivers on Shareholder Value},
  booktitle = {Proceedings of the EMAC Conference 2005},
  year = {2005},
  address = {Mailand, Italien},
  note = {Publication status: accepted / in press (not yet published)}
}

2004

Wiesel, T., & Skiera, B. (2004). A New Model for Enterprise Valuation by Using Customer Values. In Proceedings of the INFORMS Marketing Science Conference 2004, Rotterdam, Niederlande. (accepted / in press (not yet published))
More details BibTeX

@inproceedings{WieselS2004ANewModelFor,
  author = {T. Wiesel and B. Skiera},
  title = {A New Model for Enterprise Valuation by Using Customer Values},
  booktitle = {Proceedings of the INFORMS Marketing Science Conference 2004},
  year = {2004},
  address = {Rotterdam, Niederlande},
  note = {Publication status: accepted / in press (not yet published)}
}

Wiesel, T., & Skiera, B. (2004). A New Model for Enterprise Valuation by Using Customer Values. In Proceedings of the EMAC Conference 2004, Murcia, Spanien. (accepted / in press (not yet published))
More details BibTeX

@inproceedings{WieselS2004ANewModelFor,
  author = {T. Wiesel and B. Skiera},
  title = {A New Model for Enterprise Valuation by Using Customer Values},
  booktitle = {Proceedings of the EMAC Conference 2004},
  year = {2004},
  address = {Murcia, Spanien},
  note = {Publication status: accepted / in press (not yet published)}
}

2003

Wiesel, T. (2003). Customer and Enterprise Valuation Approach. In Proceedings of the EMAC Doctoral Colloquium 2003, Glasgow, Schottland. (accepted / in press (not yet published))
More details BibTeX

@inproceedings{Wiesel2003CustomerAnd,
  author = {T. Wiesel},
  title = {Customer and Enterprise Valuation Approach},
  booktitle = {Proceedings of the EMAC Doctoral Colloquium 2003},
  year = {2003},
  address = {Glasgow, Schottland},
  note = {Publication status: accepted / in press (not yet published)}
}

Forschungsartikel in Online-Sammlung

2020

Kübler, R., Pauwels, K., & Manke, K. (2020). How Social Media Drove the 2016 US Presidential Election: A Longitudinal Topic and Platform Analysis.
More details DOI

Non-scientific contribution (journal)

2013

Wiesel, T. (2013). The Digital Sentiment Index (DSI) — Capturing Your Brand in the Digital World. EFL Quarterly, 2013.
More details BibTeX

@article{Wiesel2013TheDigital,
  author = {T. Wiesel},
  title = {The Digital Sentiment Index (DSI) --- Capturing Your Brand in the Digital World},
  journal = {EFL Quarterly},
  year = {2013},
  volume = {2013},
  note = {Publication status: Published}
}

2012

Bügel, M., Verhoef, P. C., Hoving-Wesselius, T., Wiesel, T., de Haan, E., Bouma, J., Teunter, L., & Alleman, T. (2012). Dutch Customer Performance Index 2012: Univé levert beste klantprestaties. Tijdschrift voor Marketing, 2012.
More details BibTeX

@article{BuegelVHWWDHBTA2012DutchCustomer,
  author = {M. Bügel and P. C. Verhoef and T. Hoving-Wesselius and T. Wiesel and E. {de Haan} and J. Bouma and L. Teunter and T. Alleman},
  title = {Dutch Customer Performance Index 2012: Univé levert beste klantprestaties},
  journal = {Tijdschrift voor Marketing},
  year = {2012},
  volume = {2012},
  note = {Publication status: Published}
}

Verhoef, P. C., Hoving-Wesselius, T., Bügel, M., & Wiesel, T. (2012). Klantprestaties bij Nederlandse banken in 2012. ESB — Economisch Statistische Berichten, 2012.
More details BibTeX

@article{VerhoefHWBW2012Klantprestaties,
  author = {P. C. Verhoef and T. Hoving-Wesselius and M. Bügel and T. Wiesel},
  title = {Klantprestaties bij Nederlandse banken in 2012},
  journal = {ESB --- Economisch Statistische Berichten},
  year = {2012},
  volume = {2012},
  note = {Publication status: Published}
}

2011

Bügel, M., Verhoef, P. C., Hoving-Wesselius, T., Wiesel, T., Bouma, J., & Alleman, T. (2011). Dutch Customer Performance Index 2011: IKEA levert beste klantprestaties. Tijdschrift voor Marketing, Februar.
More details BibTeX

@article{BuegelVHWWBA2011DutchCustomer,
  author = {M. Bügel and P. C. Verhoef and T. Hoving-Wesselius and T. Wiesel and J. Bouma and T. Alleman},
  title = {Dutch Customer Performance Index 2011: IKEA levert beste klantprestaties},
  journal = {Tijdschrift voor Marketing},
  year = {2011},
  volume = {Februar},
  note = {Publication status: Published}
}

Verhoef, P. C., Hoving-Wesselius, T., Bügel, M., & Wiesel, T. (2011). Klantprestaties bij Nederlandse banken in 2011. ESB — Economisch Statistische Berichten, 96(4614&4615), 455–457.
More details BibTeX

@article{VerhoefHWBW2011Klantprestaties,
  author = {P. C. Verhoef and T. Hoving-Wesselius and M. Bügel and T. Wiesel},
  title = {Klantprestaties bij Nederlandse banken in 2011},
  journal = {ESB --- Economisch Statistische Berichten},
  year = {2011},
  volume = {96},
  number = {4614&4615},
  pages = {455--457},
  note = {Publication status: Published}
}

2010

Bouma, J., Bügel, M., Verhoef, P. C., Alleman, T., Wiesel, T., & Wesselius, T. (2010). Dutch Customer Performance Index: Het Nieuwe Meten van Klantprestaties. Tijdschrift voor Marketing, April.
More details BibTeX

@article{BoumaBVAWW2010DutchCustomer,
  author = {J. Bouma and M. Bügel and P. C. Verhoef and T. Alleman and T. Wiesel and T. Wesselius},
  title = {Dutch Customer Performance Index: Het Nieuwe Meten van Klantprestaties},
  journal = {Tijdschrift voor Marketing},
  year = {2010},
  volume = {April},
  note = {Publication status: Published}
}

Verhoef, P. C., Wesselius, T., Bügel, M., & Wiesel, T. (2010). Klantprestaties van Nederlandse banken. ESB — Economisch Statistische Berichten, 95(4585), 262–265.
More details BibTeX

@article{VerhoefWBW2010Klantprestaties,
  author = {P. C. Verhoef and T. Wesselius and M. Bügel and T. Wiesel},
  title = {Klantprestaties van Nederlandse banken},
  journal = {ESB --- Economisch Statistische Berichten},
  year = {2010},
  volume = {95},
  number = {4585},
  pages = {262--265},
  note = {Publication status: Published}
}

Wiesel, T., Skiera, B., & Villanueva, J. (2010). My Customers are Better than Yours! On Customer Equity Reporting. Marketing Intelligence Review, 1(2), 43–53.
More details BibTeX

@article{WieselSV2010MyCustomers,
  author = {T. Wiesel and B. Skiera and J. Villanueva},
  title = {My Customers are Better than Yours! On Customer Equity Reporting},
  journal = {Marketing Intelligence Review},
  year = {2010},
  volume = {1},
  number = {2},
  pages = {43--53},
  note = {Publication status: Published}
}

2005

Skiera, B., & Wiesel, T. (2005). Linking Customer Metrics to Shareholder Value. EFL Quarterly, 2005.
More details BibTeX

@article{SkieraW2005LinkingCustomer,
  author = {B. Skiera and T. Wiesel},
  title = {Linking Customer Metrics to Shareholder Value},
  journal = {EFL Quarterly},
  year = {2005},
  volume = {2005},
  note = {Publication status: Published}
}

Skiera, B., & Wiesel, T. (2005). Wandel in der Unternehmensbewertung. rer. pol. 2005.
More details BibTeX

@article{SkieraW2005WandelInDer,
  author = {B. Skiera and T. Wiesel},
  title = {Wandel in der Unternehmensbewertung},
  journal = {rer. pol.},
  year = {2005},
  volume = {2005},
  note = {Publication status: Published}
}

Other scientific publication

2013

De, H. E., Wiesel, T., & Pauwels, K. (2013). Which Advertising Forms Make a Difference in Online Path to Purchase?. Boston.
More details BibTeX

@techreport{DeWP2013WhichAdvertising,
  author = {Haan E. De and T. Wiesel and K. Pauwels},
  title = {Which Advertising Forms Make a Difference in Online Path to Purchase?},
  institution = {},
  series = {MSI Working Paper 13 --- 104},
  year = {2013},
  address = {Boston},
  note = {Publication status: Published}
}

2011

Wiesel, T., Kräussl, R., Srivastava, , & R., (2011). Brand Equity and Financial Analysts: Implications for Marketing and Investor Relations. Boston.
More details BibTeX

@techreport{WieselKSR2011BrandEquity,
  author = {T. Wiesel and R. Kräussl and  Srivastava and  R.},
  title = {Brand Equity and Financial Analysts: Implications for Marketing and Investor Relations},
  institution = {},
  series = {MSI Working Paper 12 --- 108},
  year = {2011},
  address = {Boston},
  note = {Publication status: Published}
}

2010

Pauwels, K., Ambler, T., Clark, B., LaPointe, P., Reibstein, D., Skiera, B., Wierenga, B., & Wiesel, T. (2010). Dashboards and Marketing: Why, What, How, and Which Research is Needed?". Boston.
More details BibTeX

@techreport{PauwelsACLRSWW2010Dashboards,
  author = {K. Pauwels and T. Ambler and B. Clark and P. LaPointe and D. Reibstein and B. Skiera and B. Wierenga and T. Wiesel},
  title = {Dashboards and Marketing: Why, What, How, and Which Research is Needed?"},
  institution = {},
  series = {MSI Working Paper 08 --- 203},
  year = {2010},
  address = {Boston},
  note = {Publication status: Published}
}

2005

Wiesel, T., & Skiera, B. (2005). Linking Customer Metrics to Shareholder Value for Firms with Contractual Relationships.
More details BibTeX

@techreport{WieselS2005LinkingCustomer,
  author = {T. Wiesel and B. Skiera},
  title = {Linking Customer Metrics to Shareholder Value for Firms with Contractual Relationships},
  institution = {},
  series = {ISBM working paper},
  year = {2005},
  note = {Publication status: Published}
}

Thesis (doctoral or post-doctoral)

2012

Kübler, R. (2012). Essays on Corporate Communication — Empirical Applications to Product Recalls and Advertising Creativity. at the Christian-Albrechts-Universität Kiel.
More details BibTeX

@phdthesis{Kuebler2012EssaysOnCorporate,
  author = {Raoul Kübler},
  title = {Essays on Corporate Communication --- Empirical Applications to Product Recalls and Advertising Creativity},
  school = {Christian-Albrechts-Universität Kiel},
  year = {2012},
  note = {Publication status: Published}
}

2006

Wiesel, T. (2006). Kundenkenngrößen und Unternehmenswert. at the Goethe-Universität Frankfurt.
More details BibTeX

@phdthesis{Wiesel2006Kundenkenngroessen,
  author = {Thorsten Wiesel},
  title = {Kundenkenngrößen und Unternehmenswert},
  school = {Goethe-Universität Frankfurt},
  year = {2006},
  note = {Publication status: Published}
}

2003

Gensler, S. (2003). Heterogenität in der Präferenzanalyse — Ein Vergleich von hierarchischen Bayes-Modellen und Finite-Mixture-Modellen. at the Goethe-Universität Frankfurt am Main. Wiesbaden: Deutscher-Universitäts Verlag.
More details BibTeX

@phdthesis{Gensler2003Heterogenitaet,
  author = {S Gensler},
  title = {Heterogenität in der Präferenzanalyse --- Ein Vergleich von hierarchischen Bayes-Modellen und Finite-Mixture-Modellen},
  school = {Goethe-Universität Frankfurt am Main},
  year = {2003},
  publisher = {Deutscher-Universitäts Verlag},
  address = {Wiesbaden},
  note = {Publication status: Published}
}