Marketing’s Profit Impact: Quantifying Online and Offline Funnel Progression

Wiesel, T., Pauwels, K., Arts, J.

Publication type

Research article (journal)

Peer reviewed

Yes

Publication status

Published

Year

2011

Journal

Marketing Science

Volume

30

Issue

July/August

Start page

604

End page

611

Language

English

ISSN

0732-2399