Dear students,

I am happy that you participate in the course 'Marketing Management' in the upcoming semester.

Shortly some words about myself: Before I received my PhD in Marketing, I studied BA in Frankfurt with a focus on Finance and eCommerce. Due to my interests and background, I favor topics related to strategic marketing and consider marketing accountability essential.

For professional networks it has become a major challenge to manage their member relationships. The Gesellschaft Deutscher Chemiker (GDCh) – founded in 1946 – is a non-profit scientific society and has about 31,000 members. The scientific society promotes research and education as well as the exchange and dissemination of new scientific knowledge related to chemistry as the basis for innovation. Member of the GDCh are researchers working in industry, academics, chemists in public service and education. Among them are Nobel Prize winners but also interested layman.

Der Fachbereich Wirtschaftswissenschaften organisiert in jedem Semester eine Ringvorlesung zu aktuellen Themen, um in den Dialog mit der Stadtgesellschaft zu treten. Ziel der Ringvorlesung ist es, die Bedeutung einer wissenschaftlichen Haltung zu betonen und Interessierten Zugang zu aktuellen Erkenntnissen aus der Wissenschaft zu eröffnen.

The exam will take place in room 110 (HMB). Please use the entrance of the Heribert Meffert Library.